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Apple Car Autonomous Driving Scaled Down, Launch Planned for 2028
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Teslas are the vehicle equivalent of owning an Android, but no doubt they've got a massive first-mover advantage on the charging network though which I personally view as the real profit driver for the future of that company.
Tesla has been promising FSD almost every year since 2017.
Didn't know you could scale down from zero. It's not happening.
This is the right call. Tesla still can't stop rear-ending fire trucks and everybody else has a half million dollar sensor array mounted above the roof. Self driving is not for this decade.
It'll be interesting to see what the Apple solution looks like. There are a lot of luxury cars out there already, and the Apple fashion momentum isn't what it was when this project started so I don't think they're going to be selling to people who just want to show off the hood ornament. They'll need to find their niche and dig in.
It'll be interesting to see what the Apple solution looks like. There are a lot of luxury cars out there already, and the Apple fashion momentum isn't what it was when this project started so I don't think they're going to be selling to people who just want to show off the hood ornament. They'll need to find their niche and dig in.
Nah, by then the Vision Pro 6 will be able to charge your Apple Car
Make the Apple car the next generation Porsche and I'm in. But where will we put our Apple stickers if the Apple car is already branded?!? 😆
Wouldn't mind, but this Apple scaling down the car away from fully autonomous is not new information at all.
Exactly!!!!!!! why the duck we need a autonomous car driving capabilities by sitting on driver seat, driving car is pure fun and this is what drives, Trillions of dollars Auto Industry every year, millions of people every year change their cars just because the way the new car drives, new feature, great sound etc etc. One day I was sitting with my friend in his Tesla who was demonstrating FSD and after the drive, he asked me how was it, I gave him a weird look and say MF why couldn't you simply hold the steering and could have drive. I do use lane assisting feature in my MDX while doing long hours drive so I just have to to hold the steering with a finger and it doesn't give the strain on my shoulder and god for bit If I pass out for a second, car will still be on lane for a few second for me to take over, or when I am opening my water bottle, I don't have to struggle to open the bottle, I can let go the steering and car will manage the lane,. I can pretty much drive the car in self mode, where it will manage the set speed, watch the car ahead of me and break if needed and I simply have to touch the steering every mile. again driving is fun fun fun and I am 49 years old and still do 12+ Hours drive and only stop just for gas and leak. lol.
Apple should just release a car. Don’t worry about being more innovative than everyone else. That way the division has revenue while working on more lofty goals. This project seems to be suffering from biting off more than it can chew. They need to fall in to an accelerated, but incremental cycle of improvement.
However, user satisfaction goes beyond parts and how useful the car is for day to day tasks. If the car doesn't meet those needs a world class interface is of no value.
The Apple Car will usher in a new area of Spatial Driving.
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What Apple needs to do is to make Apple Roads. Not Apple Car. Then make Apple Road compatible cars that can be fully automated on Apple Roads.
You will be able to see the drivers eyes like the Vision Pro
Or maybe it’ll have a periscope lens?
When you put it that way it sounds lit.
The original poster wasn't talking about the electric car market in general, they were talking about the high-end, luxury-range $80,000+ USD market, which is quite saturated with options from brands that have their own enthusiastic fanbases (BMW, Mercedes, etc.)
The electric car market desperately needs more quality vehicles at entry-level and midrange price points. It's unlikely that Apple, which sees itself as a premium/luxury brand, would choose to compete in that segment.
I've owned Teslas (and TSLA) for 9 years. FSD will never be solved. True, safe(ish) autonomy can/will only be achieved in large cities such as SF, London, New York, etc., where it would actually be extremely beneficial. Tesla is currently training AI models on millions of hours of driver videos where drivers "made good decisions" in challenging circumstances. That's still contextual and subjective. Further, without nuclear reactors, there will never be enough electrical infrastructure/capacity for an "electrified" planet.
Truly autonomous cars for the masses won't happen.
AI won't take over humanity.
We won't have flying cars everywhere (maybe, MAYBE limited robotaxis).
We will not colonize Mars.
We can't even reliably make planes whose parts don't come off in the air.
People are far too willing to put an enormous amount of delusional faith in "technology" — especially FSD — with no true understanding of how said technology really works at its *core*.
LOL I am the complete opposite.
I just want to get a self-driving car and be done with it.
I don't want to plan & pay a Taxi Cab every time I need a car, this would be a nightmare.
HobeSoundDarryl
macrumors G5
If Apple, that will be an electric bicycle, skateboard or perhaps just one skate... and probably still be a stretch for that household to buy 2 of them, even on 12-24 months at 0%.
Apple can't make "inexpensive." For that, you look to Asian companies. Even an Apple handkerchief (a piece of cloth) rolled out at $20.
Apple makes great stuff... and buyers pay a great premium for them. "A" is not for Affordable.
It's anyone guess as to what vehicle segment Apple will try to tackle first. They'll likely go right for the most popular segment and see Tesla Model Y as their competition for their first vehicle. I would expect it to be priced at a premium for design reasons, and they should hope to translate their Porsche chassis hire into genuine chassis performance in the real world. Tesla will have the charge network advantage no matter what. Even if their chargers of the future will have to work with other cars, Tesla starts with that advantage, setting aside autonomy for a moment (something which doesn't really interest me). Apple will have to be premium in certain ways more than mere perception in order for Tesla owners or potential Tesla owners to consider first an Apple vehicle.