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Apple Car Production Slated for 2024 With 'Next Level' Battery Technology

genovelle said:
Oh really. You do realize they have mad significant changes to battery systems for phones for over a decade now. The air power was not a battery system but a charging mechanism that was extremely ambitious and no one else has been able to make it work either. There are hundreds of products that never make the light of day because of Apple internal requirements, but they almost never announce them so early in the process. In fact you can count on one hand the number of times they mentioned a product before it was ready to ship. In most of those it was because they were either going to need regulatory clearances or more
developers to jump in early.
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You're not getting it. If Apple underestimated the overheating issue of AirPower, what makes you think thermal issues in a giant battery pack of a moving car is easier to solve?

A phone can be dropped and nothing will explode. A car with a battery pack can crash and burst into flames. Not the same comparison.
 
tdar said:
I think that you might not understand what they understand. Cars are more complicated than that. Software is one part. One thing Apple would be good at in a car is controlling the hardware and the software to make it work as a system. But so is GM and For and BMW and....
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Ha, you've forgotten how Palm and Blackberry schoffed at the iPhone in 2007 and said "we've spent years working on phones, they don't know what they are doing". Turns out they did because software is King, not hardware.
 
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Apple better haves some attractive looking design instead of the half mushroom styling that Apple has been showing off!
 
Seoras said:
Traditional car manufacturers are about to go the same way as Nokia and Ericsson because they haven't realised their industry is now a software industry.
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Yeah I dunno about that, premium cars ARE about driving pleasure and utility. Tesla still haven't made a pure driver's car. Even the upcoming roadster is compromised by being a convertible, and having too great a range (and thus too heavy battery). Yeah, the cars are awesome for outright acceleration, but lack for cornering handling compared with other performance cars. Sure, software can help with that, but it is 95% about hardware and physics. And on the subject of software, Apple's recent track record for quality control leaves a lot to be desired. I most certainly wouldn't trust my life with an Apple car! Oh, and if we are talking about driverless cars, and Apple's expertise in AI, then I have one word for you - "Siri".
 
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MacRumors said:
Unnamed sources told Reuters that Apple is developing a new battery design that has the potential to "radically" reduce the cost of batteries and ...
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Somehow I just can't believe the use of the word "Apple" and "radically reduce the cost" in the same sentence.

Yes, I can see Apple producing a $200K luxury car but I can't see them beating the price of a Tesla model 3 and selling cars for $27K each.

The problem with Apple selling lower-priced cars is that there is not much profit margin. You can't sell low priced cars and make 35% margins. You can make that at the high end. But then there is no potential for volume at the $200K price point.
 
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ChrisA said:
Somehow I just can't believe the use of the word "Apple" and "radically reduce the cost" in the same sentence.

Yes, I can see Apple producing a $200K luxury car but I can't see them beating the price of a Tesla model 3 and selling cars for $27K each.

The problem with Apple selling lower-priced cars is that there is not much profit margin. You can't sell low priced cars and make 35% margins. You can make that at the high end. But then there is no potential for volume at the $200K price point.
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You’re deliberately misreading what “lower cost batteries” means for the entire supply chain. That should not be read as “the car will be inexpensive”.
 
Seoras said:
Turns out they did because software is King, not hardware.
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When is FSD coming out?
tesla_FSD_2017.jpg
 
I think the biggest question mark isn't so much the battery (by 2024 other companies will also have next generation designs, including different chemistries, cell architectures, solid state batteries etc.) but the autonomous driving. Musk has promised for years that it's just around the corner, and Tesla still isn't close to a truly autonomous level 4/5 system that doesn't need constant supervision by the driver. He's now hyping a "foundational rewrite" that supposedly changes everything, but that is really just an admission that they were on the wrong path so far and that the past promises were hollow. Mind you, Teslas are still very fun to drive (have one myself) but the broken "FSD" promises leave a bad taste in my mouth.

Bottomline, if Apple can pull off real autonomous driving, they'll have a potential hit on their hands. If not, they'll be just one among many building EVs by 2024.
 
NT1440 said:
You’re deliberately misreading what “lower cost batteries” means for the entire supply chain. That should not be read as “the car will be inexpensive”.
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Yes, Apple could be looking to lower the battery cost to either allow more battery in the same price car or to increase Apple's per car profit margin.

However, the car market is competitive and if they want to sell in volume they have to beat the Tesla Model 3 street price.

I doubt this will happen. I think Apple's plan is to sell or license their technology to companies who actually make the cars. Apple is a consumer-facing company and they need to diversify to also sell to business and selling to carmakers would be a good move.

I just don't see Apple setting upa "giga factory" to make batteries. Apple outsources manufacturing
 
ntlman said:
It's pretty funny to watch all the Teslalemmings, who've defended Musk/Tesla by comparing it to Jobs/Apple, now try to 💩 on Apple's rep for daring to enter the EV car/battery space. My bet is on the company that has a 40+ year proven track record of delivering cutting-edge products that are also popular with the buying public. Not the one that can't attach tires correctly to cars built in a COVID-19 superspreading tent.
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Sounds like someone lost a lot of money shorting $TSLA.
 
farewelwilliams said:
There are a million direct quotes from Elon that were wrong about FSD that you could have selected, but you chose an article where they completely misquoted Tesla and got the story wrong. Classic example of linking an article you didn't even read. Amazing.
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You're right. Next time I'll quote accurately and source appropriately.
Screen Shot 2020-03-31 at 11.51.40 AM.png
 
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farewelwilliams said:
Sounds like someone lost a lot of money shorting $TSLA.
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Nope. Just an Apple fan from the start when it was just Steve and Woz building computers in a garage. Were you a fan of $TSLA before Musk bought himself the title of founder despite not being one of the original founders?
 
farewelwilliams said:
"about FSD"

*quotes COVID-19*

You still can't get it right, even when being spoonfed the answers.

Sorry troll, going to end it here. See ya.
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Yes, I joined MR during the Bush years so that I could lie in wait to attack the poor TSLA Robinhood fans 15 years later. You got me.
 
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farewelwilliams said:
"about FSD"

*quotes COVID-19*

You still can't get it right, even when being spoonfed the answers.

Sorry troll, going to end it here. See ya.
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Don't forget the 1 million robotaxis that were supposed to be running on FSD by the end of this year, and NO STEERING WHEELS OR PEDALS STARTING NEXT YEAR!

My source? Those TSLA fans at CNBC themselves. See ya.

www.cnbc.com

Elon Musk claims Tesla will have 1 million robotaxis on roads next year, but warns he's missed the mark before

The Tesla CEO warned investors, "Sometimes I am not on time, but I get it done."
www.cnbc.com www.cnbc.com
 
Reuters took that other story and spruced it up to create a new story with the same information.
 
ChrisA said:
Yes, Apple could be looking to lower the battery cost to either allow more battery in the same price car or to increase Apple's per car profit margin.

However, the car market is competitive and if they want to sell in volume they have to beat the Tesla Model 3 street price.

I doubt this will happen. I think Apple's plan is to sell or license their technology to companies who actually make the cars. Apple is a consumer-facing company and they need to diversify to also sell to business and selling to carmakers would be a good move.

I just don't see Apple setting upa "giga factory" to make batteries. Apple outsources manufacturing
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...”If Apple wants to sell in volume”

Why do people’s analysis of Apple always hinge on comparing to business models Apple has been wildly successful in bucking the trend on?

Frankly, I don’t like the idea of an Apple car. But it probably isn’t going to be anything like the conventional understanding of how cars or EV’s are handled in the marketplace today. I’m thinking they’re going to make a huge splash into semi-autonomous fleet driving/ride hailing, something I despise but it’s kind of where all the capital investment is being poured into these days. It’s going to redefine what it means to “own” a car, that’s the dragon that everyone seems to be chasing but haven’t cracked the problem on yet. Im not excited for these prospects but that’s what my observations are telling me.
 
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Wonder how much AppleCare will cost on one of these, and will we have to make Genius Bar appointments to get an oil change or other repairs?
 
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