This is a mouse not a car
What do you mean capacity and willingness ? they (whoever that might be) will be paid to do so , and they will be happy to get that job as well.Who’s going to manufacture and assemble the car? As someone pointed out, autos aren’t about the car biz, they’re about the manufacturing. Apple contracts out everything. They do the initial design but they don’t manufacture and they don’t assemble. Every auto company does that themselves because of QA and profit margins. And Tesla learned the hard way with trying to automate everything. It can’t be done at this moment in time. So again, who’s going to have the capacity and willingness to manufacture and assemble cars for Apple?
I wonder if Apple will try to go the Federal route instead of squabbling with the 18 states that don’t allow direct car sales.The same way Tesla does. Expensive lobbying.
You didn’t really hear to much on the M1 but boom there is is alien chip technology same thing here....boom there it isthey couldn't make AirPower but they sure could make a brand new revolutionary battery...?
story is pure BS given the timing of Tesla being inserted into S&P500. sounds like a short seller trying to save itself
They could build it in China (like Polestar) or build it in Austria (like I-Pace). If Apple came with a boat load of money to the table they may be able to get one of the big three to make cars, but as far as I know we haven't had a US manufacturer build a car for someone else (not under the same ownership) in a while. I think DSM was the last time.What do you mean capacity and willingness ? they (whoever that might be) will be paid to do so , and they will be happy to get that job as well.
I am sorry , but you are asking the obvious questions which were discussed (and resolved) already in Apple HQ if they were set to build a car , the fact we don't know the answers doesn't mean they don't exist , you can bet that there is 0% that the biggest OEM in the world just missed the fact that they will need some way to assemble the car and left it to the very end of the R&D process.
You can imagine them wrapping up the car concept in 2023 and only then starting to think about how to build it in mass ? is that how you imagine Apple doing things ?
Not if you’re napping or watching Netflix. Is immense relaxation really the goal of operating a two-ton piece of hurtling machinery through public spaces?Autopilot in its current state makes driving immensely more relaxing. And safer since you and the car together are watching the road.
Developing their own infrastruture is a double edged sword. If they do it like Tesla it can be seen as a boon (unless you live in CA, lol). They could follow in Volkswagens footsteps, make their own stations that are compatible with other CCS type 1 vehicles.I don’t think Apple is going to go to the trouble of developing its own charging infrastructure... unless they think they can do it better than everyone else.
An Apple Car would likely end up being the single largest investment that Apple has made in its entire history.
Or they can make SUV's and Trucks where the margins are already pretty high. Making a car (unless it is a luxury car) really isn't that profitable at least in the US, YMMV in the EU.Yes, Apple could be looking to lower the battery cost to either allow more battery in the same price car or to increase Apple's per car profit margin.
However, the car market is competitive and if they want to sell in volume they have to beat the Tesla Model 3 street price.
I doubt this will happen. I think Apple's plan is to sell or license their technology to companies who actually make the cars. Apple is a consumer-facing company and they need to diversify to also sell to business and selling to carmakers would be a good move.
I just don't see Apple setting upa "giga factory" to make batteries. Apple outsources manufacturing
They can make money selling vehicles that are limited run (think Rimac).I previously doubted the reports, but now that Reuters is chiming in makes me wonder. But even when you discount the liabilities and dealership/servicing infrastructure mess out of the equation, you still have the low margins even on most mass produced luxury cars.
I love Tesla, but they are not raking in the dough on their cars. They hope to make small profits. Apple probably made higher profits with their Airpods lines alone than Tesla on their cars in the last quarter.
The concept of cars is cool enough, but it just sounds like a headache that Apple and shareholders do not need.
Yep, and it would be very cool and very expensive. But Apple would not make any serious profit from that. Not even Airpods money.They can make money selling vehicles that are limited run (think Rimac).
That would be a question of scale no? If Tesla could sell the same number of cars (suv/truck whatever) as Apple sells wearables they would be rolling in dough as well.Yep, and it would be very cool and very expensive. But Apple would not make any serious profit from that. Not even Airpods money.
Let’s remember, in a quarter Apple makes billions on just wearables, Tesla makes millions if it’s lucky on their entire car production. Apple ships a simple little box with little dinguses and no moving parts and makes billions in profits. The question is WHY? Why is it a good idea for Apple to get in this space? Sounds masochistic.
One thing about a Reuters story, it gets picked up on all the tech sites, CNBC etc. Of course Apple doesn’t usually comment on rumors but there are rare times when they do. A few years ago there was a rumor that the company was going to become an MVNO and a spokesperson denied it. So far its been crickets with all these car rumors over the years.I previously doubted the reports, but now that Reuters is chiming in makes me wonder. But even when you discount the liabilities and dealership/servicing infrastructure mess out of the equation, you still have the low margins even on most mass produced luxury cars.
I love Tesla, but they are not raking in the dough on their cars. They hope to make small profits. Apple probably made higher profits with their Airpods lines alone than Tesla on their cars in the last quarter.
The concept of cars is cool enough, but it just sounds like a headache that Apple and shareholders do not need.
Depends how you define relaxing. For me, the fact that autopilot takes care of all the micro adjustments that you’re otherwise making while driving and staying in your lane, going around curves, slowing down and speeding up for traffic etc makes the driving experience much more relaxing. As of now you’re still paying complete attention to the road, but that doesn’t mean that it’s not a really great feature to have.Not if you’re napping or watching Netflix. Is immense relaxation really the goal of operating a two-ton piece of hurtling machinery through public spaces?