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Apple Car Production Slated for 2024 With 'Next Level' Battery Technology
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Wow... all the people saying this is a sketchy rumor... macrumors already hit this a couple of days ago and, today, I see serious coverage in ... Reuters, Bloomberg...
Something I'll never understand is the curmudgeonly instinct. "Oh look, Apple are doing something. I know, I'll go on macrumors to trash it."
Will there be an apple car? Who knows. But there's not enough information to suggest there won't be one, at this time. And a decent enough set of sources to suggest something might be on the way.
Hopefully soon the US government will nationalize Apple and Tesla, and make electric cars free for every citizen.
Something I'll never understand is the curmudgeonly instinct. "Oh look, Apple are doing something. I know, I'll go on macrumors to trash it."
Will there be an apple car? Who knows. But there's not enough information to suggest there won't be one, at this time. And a decent enough set of sources to suggest something might be on the way.
Hopefully soon the US government will nationalize Apple and Tesla, and make electric cars free for every citizen.
Apple doesn’t need to keep making cars forever. If they can develop enough useful car technologies and allow other car makers to license them the money from that alone will generate much revenue for decades. They only need to have a high end car that shows off all those features. That car would still sell out if it’s actually a good car. It can be the car company with the least cars sold and yet still be the most profitable car company at the same time. If they play their cards right.
This is false. They may go under for not adopting battery power, but the car industry is a manufacturing industry. Ultimately, manufacturing and product quality sells cars.
if apple were to own the whole stack, I can actually see them killing a lot of manufacturers.
there's so much glut between process validation, technological validation etc that the legacy car makers do which just keep piling cost of development of the car up that apple won't be constrained by. Its the entire reason why teslas look like teslas and bmws look like bmws. meaning, all those extra knobs, shifters, wiring, materials, inefficient sound deadening placement is really just years and decades of process glut that's built into the car.
Apple starting from the ground up would be able to remove a lot of that crap.
but they will probably farm out production to another automaker and just be happy selling less cars with 20% margin than to sell a metric **** ton, bankrupt all the automakers and make 1% margin for the first 20 years.
there's so much glut between process validation, technological validation etc that the legacy car makers do which just keep piling cost of development of the car up that apple won't be constrained by. Its the entire reason why teslas look like teslas and bmws look like bmws. meaning, all those extra knobs, shifters, wiring, materials, inefficient sound deadening placement is really just years and decades of process glut that's built into the car.
Apple starting from the ground up would be able to remove a lot of that crap.
but they will probably farm out production to another automaker and just be happy selling less cars with 20% margin than to sell a metric **** ton, bankrupt all the automakers and make 1% margin for the first 20 years.
Not a good look for your argument when you want us to look at the largest and 2nd largest richest companies in the world , if Microsoft didnt branch to cloud computing for example or if Apple didnt branch to cell phones as they were a computer company , Steve wanted to sell you products and with the scale of Steve`s Apple he needed to focus on fewer products then Tim`s Apple which is 2x the R&D or even more.
Apple doing their own Mac CPU`s for example is a BIG undertaking , you think they shouldve kept buying Intel?
Amazon pivoting and going AWS , when their core business is selling books - > physical products.
the list goes on and on , you make money -> you invest money in your future , you dont sit on your pile of money and just wait for your golden goose no matter what it is to die or become a commodity with low margins.
If Steve were here , I have 0 doubt they would be investing heavily into more futuristic technologies , call it the post phone Apple or whatever you want , it is criminal not to.
It will be a similar fight between a Rolex (or a good mechanical watch) and a apple watch , the BMW is amazingly built with great quality control and premium materials , the Tesla/Apple car are plastic like Cars BUT they have extremely handy SW and tech features with great engines (CPU instead of a quartz) , Apple is prime to make your car fun again with a great set of Tech features , BMW can only give you more of the same , in the end there is market for both , but we saw that with all its flaws (apple watch) ppl liked tech on their wrists instead of a fashion statement , which is why i suspect they will love the AC.
The main problem you have in this concept is that the big German/Japanese automakers are going solo , each big car "firm" is trying to win by themselves , giving Apple big money for each car sold doesnt seem like what those corpos are trying to do , at least today.
Also take few years back when Tesla just started , I read the SAME exact comments about "how can they compete with 50 years of industry experience" ,and other comments like that , same with Apple building phones to compete with blackberry and Nokia , now days it looks obvious to you and you use Tesla as peak electrical car as your reference , but it wasnt the case back then , give them a chance , and judge accordingly , there is no reason they cant build a good car , its not THAT complicated , its very streamlined these days and can be done on an automated production line unlike the good old days where you needed manual workers , getting good car designers is not an issue either and Apple shouldnt have problem attracting talent.
regarding issues with scale (wont have super charger network) - Apple are churning out 250 million phones in the biggest (by far) logistic operation in the tech world , on a yearly basis with no hiccups with great QA , they will know how to setup the manufacturing lines for whatever they decide to build , no worries there.
The only thing that might hamper them is the price , if they over engineer the car to a point they need to price it so high that avg joe cant buy it , it will be tricky , but they will probably go the homepod way , highend first, low end later.
I can’t tell if your paid per post or if you are seriously that far gone into Apple. Absolutely no way Apple can bring down costs “to make is more accessible to the masses”. They never complete in the low end market which is what is needed for it to reach the masses. They will compete in the upper end market.
Hate to break it to you, they dont produce displays. LG does along with some others.
Pretty sure hardware is king in the car. The occupants’ life depends on it.
They don’t manufacture them, but they’re produced to their specification.
Who’s going to manufacture and assemble the car? As someone pointed out, autos aren’t about the car biz, they’re about the manufacturing. Apple contracts out everything. They do the initial design but they don’t manufacture and they don’t assemble. Every auto company does that themselves because of QA and profit margins. And Tesla learned the hard way with trying to automate everything. It can’t be done at this moment in time. So again, who’s going to have the capacity and willingness to manufacture and assemble cars for Apple?
Like I said, Apple doesn’t make their displays. They simply spec them. Vastly different things. Anyone can spec hardware.
edit: I don’t disagree that they have the best displays in most of their stuff but other companies simply choose not to due to cost.
Have you had a look at TSLA's value on the stock market recently (in comparison to the incumbents/traditionals)?
That kind of money isn't riding on just a new upstart car manufacturer and Apple obviously isn't planning on missing out on the next tech wave in software either. If the established car companies can't keep up in software terms it could be game over in less than 10 years. How quickly did Nokia, Blackberry et al loose a market they pretty much owned in only 5 years?
What is the hurt Apple want to solve?
Better Battery - along with all others. Mono cell may solve something but it is essentially new chemistry that is needed - not exactly any "tech" companies strengths. Sometime I think IT tech companies being arrogant. Every car manufacturer has figured out that the battery is the key. It even trumps software.
Autonomous cars: if getting FDA approval for the clock sensors was difficult, this will be much worse. Do the customers want this?
Cheaper cars : It is already a race to the bottom. Not Apple forte.
The European car industry has been slow to react to electrification but that is changing now - partly because of legislation. The big ones comes out with some really good EVs. They maybe not top of the line in terms on "IT Tech" but they have many decades of experience of making comfortable and reasonably robust cars ("mechanical tech") which compensate a lot.
Some times the private sectors disappoint me: they should have learned that customers want to have one power plug standard not several...same mistake again as the power outlets and we talk about a globalised world in the 2020 and not the 19:th century. The IT techs really like vendor lock-ins business models and it sometime feels like they building virtual North Koreas for their customers (yeah, go ahead and press the dislike button). It forces liberal EU to bring some sense to this which they really should not need to (press the dislike button again).
Better Battery - along with all others. Mono cell may solve something but it is essentially new chemistry that is needed - not exactly any "tech" companies strengths. Sometime I think IT tech companies being arrogant. Every car manufacturer has figured out that the battery is the key. It even trumps software.
Autonomous cars: if getting FDA approval for the clock sensors was difficult, this will be much worse. Do the customers want this?
Cheaper cars : It is already a race to the bottom. Not Apple forte.
The European car industry has been slow to react to electrification but that is changing now - partly because of legislation. The big ones comes out with some really good EVs. They maybe not top of the line in terms on "IT Tech" but they have many decades of experience of making comfortable and reasonably robust cars ("mechanical tech") which compensate a lot.
Some times the private sectors disappoint me: they should have learned that customers want to have one power plug standard not several...same mistake again as the power outlets and we talk about a globalised world in the 2020 and not the 19:th century. The IT techs really like vendor lock-ins business models and it sometime feels like they building virtual North Koreas for their customers (yeah, go ahead and press the dislike button). It forces liberal EU to bring some sense to this which they really should not need to (press the dislike button again).
"Hey Siri, drive me to the courtyard"
"okay, driving you to graveyard"
Yesterday the title of the article on this rumor was:
Sketchy Report Says Apple Car is Years Ahead of Schedule, Will Debut Next Year
Today, the same rumor from another source is titled:
Apple Car Production Slated for 2024 With 'Next Level' Battery Technology
Sketchy Report Says Apple Car is Years Ahead of Schedule, Will Debut Next Year
Today, the same rumor from another source is titled:
Apple Car Production Slated for 2024 With 'Next Level' Battery Technology
Apple charges $1,000 for a monitor stand. How much do you thing Apple is going to want for their electric cars$$$$$