I think it’s more that they don’t care about the implications (yet). Up till now, credit cards have pretty much worked the same way, with the only differentiator in the rewards you accrue.
Everyone seems resigned to the banks hawking off your user data or using it to push additional products on you, or predatory interest rates because really, what other choice was there?
In a way, this reminds me of the Airpods, where it was initially written off by the “audiophiles” based on the assertion that its sound quality sucked. To them, sound quality was the only thing that mattered in a pair of headphones, nothing else.
But as it turned out, the Airpods have become a cultural phenomenon because of many other factors from ease of use to comfort. This is the consumer voting with their wallet and asserting that there are factors that matter more to them in a pair of headphones than just sound quality in a vacuum.
The Apple Card might simply be one more credit card in a sea of cards, but I would be interested to see if it can upset the status quo and spark a conversation amongst existing card holders. Might we see a revolution of sorts where users decide one day that the better security and privacy afforded by the Apple Card outweighs the monetary rewards from other credit cards?
It was a few years in the making, but we are now starting to see a backlash against companies like google and Facebook who have been playing last and loose with our user data for quite some time now. Might we one day see a similar reaction against the credit card industry as well?
In the very least, users will now finally have a say in this matter, and more meaningful choice is never a bad thing, no?