Agreed. Was really geeked about my mom and sis getting this card but without the supplemental coverages like warranty extensions or purchase protections, the card isn’t really competitive for big ticket items.
With their Citi Costco Card they get back 4/4/2/1 gas/trav&rest/Costco/all else. With their AMEX Blue Skymiles Card they get 1mi/$, which is worth 2-3¢, or % (or 2$/mi in restaurants, so 4-6¢). Plus both cards have good supplemental coverages. I’m not sure the extra 2% in the Apple store makes sense, on a 1000$ phone purchase, it’s essentially 20$ above and beyond the Citi Costco Visa, but you loose warranty extension and purchase protection.
As far as I can tell, compared to the above two cards, the AC may be worth my sister using it to autopay her iTunes music and iCloud storage, but not much else’s.
One example, she bought a pair of BeatsX and nearly 2 years later one side stopped working. Apple warranty was expired a year before, but because of the warranty extension, she called the card company and they arranged for a new replacement. If she had used Apple Card, she would have been sunk.
Maybe this card will make sense in Europe where the fees are high, the rebates are low and the supplementals are weak or non existent. But as I see it now, against US cards, it’s not very competitive in most categories.