Considering that credit card services are out there since decades and perceived just as a commodity, the winning factor for Apple may be offering a completely new user experience in the daily use.
The geo localization of you purchases, their categorization and the super easy native user interface may make a big difference, becoming a key success factor for its rapid growth.
I would like to quote Jeff Bezos here when he says he’s not worried if another digital retailer is offering a product at a lower price, but he gets worried if another digital retailer is offering a better customer experience.
And a better customer experience is just what we are about to see with this credit card.
The geo localization of you purchases, their categorization and the super easy native user interface may make a big difference, becoming a key success factor for its rapid growth.
I would like to quote Jeff Bezos here when he says he’s not worried if another digital retailer is offering a product at a lower price, but he gets worried if another digital retailer is offering a better customer experience.
And a better customer experience is just what we are about to see with this credit card.
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