I got approved on the 10th, but the card didn't ship out until the 13th. But that makes sense since the 10th was also a Saturday, so I figure they processed the request and made the card on the 12th. I'm supposed to receive it later today. I didn't receive any email from Apple, but UPS did send tracking information yesterday.
For some people, that might be a very enticing prospect. As someone who has a few credit cards with great rewards, I don't see myself using my Apple Card at all, but I am very impressed with its integration into iOS and the ease with which one can track their spending visually and in realtime.
I think you could make the same argument for the Apple Card as for the Apple Watch. There are a lot of snobs out there who would never wear an Apple Watch because it doesn't have the same horological pedigree as a real watch like an Audemars Piguet or Jaeger-LeCoultre, but what they fail to realize is that apart from residing on your wrist, the two serve very different functions. The Apple Watch is a fitness and communication device, while a watch is mostly a piece of jewelry.
And as such, the Apple Card isn't really for earning points or getting the regular benefits you'd expect from a traditional credit card, but instead a no-hassle payment option that just happens to use the same network as other credit cards.