Reading this thread is like reading the alt right cry babies on YouTube, melting down over "forced diversity" in Star Wars. Look, there's no "forced diversity" agenda. Nobody is shoving "gay life" down your throats. OK, sure, on some college campuses, so-called SJWs have clearly gone too far in terms of their "no platforming" strategies. But thats a small group of very young college activists. What Apple are doing here is simply celebrating within public space the fact that we've made such progress, for gay people: remember, not long ago a *very real* "forced agenda" prohibited their very right to exist! So lets keep it in perspective, please! As for Star Wars, well, despite the fact that "snow flake" is often used to describe those on the left, I think its becoming increasingly clear who the real snowflakes are.
By the way, I might add: absolutely shocking to see so many of commentators here are taking this stupid line of "wish Apple had more pride in their products." Honestly, log off, turn off your screens, and get out of your basements, people. Its obvious what you're really saying. You are belittling the very real struggle of LGBTQ folk, even today, in a society that heaps violence, murder and the vilest stereotypes upon them. There are many things about life in a diverse society that can be debated, politely and in good faith. But whatever about Apple as a company (yes, they should pay Ireland the taxes they owe), or their products (yes, they could be better sometimes -- but have you tried an Android phone?), this participation in pride is a very good thing, and we should applaud it. Regardless of anything else.