I think Tim has squeezed all the possible juices from once-great company and now it will only go downhill, no matter if he stays CEO or not.
I hadn’t seen such a bugged software from them ever before. It seems like the moment when they need to build systems from complete scratch has finally come again: new kernel, new UI, new commands. This won’t happen soon but it should have already happened before with iOS26, they just missed deadline long ago.
What’s next? A folding phone for 3-4% of their customer base just because Samsung does it for years and their ads look shiny? Nonsense!
A phone must be compact, fully-protected and fast slate. Instead we have large bricks. I miss the days of iPhone 5, because why would I need a gigantic phone when I have large iMac screen, a TV, a MacBook and an iPad? I am already surrounded by screens and iPhone is just a small screen that I would carry with me everywhere.
Next frontier should have been AI but Apple seems to had failed that front. Gemini is great and what I’ve tested - much better language-wise from ChatGPT, much less generic and more precise, that’s without even mentioning their video and image generation capabilities which are realistic enough to use instead of stock images anywhere.
And even with ChatGPT Apple didn’t deliver because it works like an app, not instead of SIRI. But ChatGPT has best voice recognition capabilities out there. SIRI had not been ever able to understand a word I am saying, no matter which language I spoke to it, ChatGPT would instantly transcribe everything, and that’s the key to proper AI experience: you don’t even need to.
Also security went downhill. How come Apple allowed JavaScript that much? New virus can crack any iPhone thru Safari in background on all devices that have iOS17-18. All thanks to JIT and local storage. Why would I need that stuff on my phone and why Apple allows websites to download tremendous amounts of data on storage, not in RAM? What’s those 12GB RAM for??
Thus I cannot even see innovation. New iPhones are just slightly faster than older ones, but those are still dumb bricks, just more inconvenient. Camera shoots AI slop, Photos app is abomination and the most unintuitive app to view photographs, 120Hz mode is pretty much useless, I mean what’s the point of it