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John won't say "and you're going to love it."

Hopefully he also won't say "this is the most advanced iPhone that we've ever made" at most iPhone Pro launches.

Yes Tim, after another annual development cycle you're announcing the successor to the previous most advanced iPhone ever so of course this new one is now going to be the most advanced. What's the alternative? "We're announcing the new iPhone Pro but unfortunately this year we've made it worse than the previous year's model"?
 
I hope his chin does not mean the iPhone keeps looking like a 3 ring inverter hob and saucepan stand. Not buying an iPhone till that design changes. Aesthetics are key to products and right now it looks like if you look at the iPhone 17 Pro some may self scratch in fear of being actually used as a phone, and there is no colour I like either. Wallet says no.
 
Huh?
In any way, how is that “sad”?
He has worked at the company since the late 90s and has been its CEO since 2011, I *very well hope* he can’t imagine his life without it.
Mortals like me (well, like the vast majority of human beings I hope) don't entirely identify themselves with their jobs, or at least we learn that work is not everything. I guess this is also one of the reasons we do not become CEOs. Also because most of the jobs that normal people do are not fulfilling and financially rewarding. So I couldn't imagine myself at 65 still wanting to deal with all the s..t of a workplace and its stress, especially if I had only a tenth of the wealth accumulated by Cook. Doesn't he have hobbies, places to visit, books to read, skills he always wanted to learn?

Life is too short to be dedicated only to work and being in good health is a blessing that must never taken for granted.

As a nurse once told me: "Nobody in their deathbed ever said: I wish I had spent more time in the office".
 
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That person has already left apple.
the designer of the horror himself being gone is not enough, all the others that permitted and validated its release should go too.

in ideal world,
someone would step in, immediately declare state of emergency, and put dedicated team on macos intensive care treatment. it must *massively* loose weight, it is bugs infested, there's unfinished features all over the place, it needs a complete face transplant too, with the needed addition of most basic interoperability tools to play nice with the "outside" world (ext2-3-4, btrfs, ntfs, .. full support), furthermore, groups should be assembled to venture and explore the whole codebase and assets areas, in search for all the dead corpse rotting in the middle of a bit everywhere (past UI remnants, past frameworks, all the dead code festering in there) . it also will require a new tool to let macos stay healthy: a cleaning/uninstall tool to properly remove all the junk that accumulate in ~/Library/ and in other such parts, all the time ..by nature, by design i mean.. and it will also need a real in-house package manager, state of the art stuff.. look at pacman for general startpoint inspiration and improve if possible. and generally ease the restrictive sauce that was pourred all over macos in an attempt to hide lack of ability, lack of flexibility, missing features and such.

poor macos ..
 


In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down.

Apple-John-Ternus-2019.jpg

The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's leadership" and helped with "reversing a trend of declining product quality" at the company.

"Since getting the top hardware engineering role in 2021, he's overseen an expansion in Apple's product lineup, improving quality and focusing on functional improvements around battery life, performance and connectivity," wrote Gurman.

Cook reportedly gave oversight of Apple's design teams to Ternus at the end of last year, and Ternus has been making a lot more public appearances in interviews and in product introduction videos over the past few years. The profile provides a closer look at how Ternus has risen to become the frontrunner to succeed Cook eventually.

Cook has not shared his retirement plans with even some of his closest lieutenants, according to the report, so it is unclear when he plans to step down. Cook has served as Apple's CEO since 2011, and he reached the common retirement age of 65 last year. In a recent interview, he vaguely said "I can't imagine life without Apple."

The full Bloomberg Businessweek article: "Apple's 'Nice Guy' Heir Apparent"

Article Link: Apple CEO Candidate John Ternus is 'Well-Liked' and Helped Reverse 'Declining Product Quality'
John Ternus does look likable person and appears to be a great choice for Tim Cook successor. It is great to hear that he has been working to make better product quality improvements while I think the Apple products have had great qualities already. However, it is always a great idea to keep improving going as nothing is perfect. Tim does not need to step down unless he wants it. He has done a lot of great things for Apple corporation and their customers! Stay put unless needs to step down, Tim!
 
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They need a guy who realizes ridiculous over paying of a ceo and overcharging consumers without innovation is not the
right way.
 
You know, this morning I realized this whole thing about Ternus reducing declining product quality doesn’t fully hold up. Let’s be specific. What was declining? I bought the AirPods Pro 3 and they actually fit my ears worse than the APP2. Now we have the (still) underwhelming AirPods Max upgrade. Software needs work, specifically quality control, but hardware isn’t perfect
 
You know it’s going to be Ternus because these articles keep popping up every so often. Leaking this sort of softball insight is standard practice to prime the masses when the changeover actually takes place.
 
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the designer of the horror himself being gone is not enough, all the others that permitted and validated its release should go too.

in ideal world,
someone would step in, immediately declare state of emergency, and put dedicated team on macos intensive care treatment. it must *massively* loose weight, it is bugs infested, there's unfinished features all over the place, it needs a complete face transplant too, with the needed addition of most basic interoperability tools to play nice with the "outside" world (ext2-3-4, btrfs, ntfs, .. full support), furthermore, groups should be assembled to venture and explore the whole codebase and assets areas, in search for all the dead corpse rotting in the middle of a bit everywhere (past UI remnants, past frameworks, all the dead code festering in there) . it also will require a new tool to let macos stay healthy: a cleaning/uninstall tool to properly remove all the junk that accumulate in ~/Library/ and in other such parts, all the time ..by nature, by design i mean.. and it will also need a real in-house package manager, state of the art stuff.. look at pacman for general startpoint inspiration and improve if possible. and generally ease the restrictive sauce that was pourred all over macos in an attempt to hide lack of ability, lack of flexibility, missing features and such.

poor macos ..
I don't see anyone calling for a moratorium on Windows development, for all the nonsense they are attempting to shove down users' throats.

Overly-dramatic much? 🙃
 
I watched a lot of Keynotes since years. And based on my calculations and observations of Tim Apple and John Ternus during those Keynotes my personal thinking is the following: 
- Tim Apple seems to me to not be the greatest entertainer, not super chill (at least during the first years), robotic but professional. It get the message delivered ("isn't it amazing ?"). So, as a result, having never met the guy (I did once during 2 seconds so it doesn't count) I can construct my personal opinion and say that I think he should be absolutely great with everything operational (setting up new product lines, dealing with big numbers, moving products, etc.) but not so much with people.
- John Ternus (maybe one day "John Apple" or... "John Appleseed" 😎 ?) seems to me in the keynotes to be super chill but knows what he is talking about. Not robotic, not scripted, he look like he's more himself than Tim Apple. The kind of person you'll want to work with and hang out with.

I have no idea who will be the future Tim Apple. But based on my own personal observations during all those keynotes (which means I am the best analyst ever) I think John Ternus may well be able to bring back some Steve Jobs vibe in the company, someone who could be more himself and be able to have a real conversation with normal humans and not a robot which knows only positive amazing words to create only perfect amazing corporate sentences carefully crafted by some other robots somewhere in outer space.

P.S : Frankly I have no idea what I'm talking about. I'm just a guy who watched some keynotes and thought he knew better than everyone else. Hey... wait.... it means I'm a normal guy then 😱
This is the first realistic comment I’ve seen in this thread.
I get why people disliked many of Apples decisions in the last 15 years. But to blame it all on Cook is crazy talk, what other company, except for OpenAI, is reduced to their CEO? Whatever Apple does, Tim Cook is at fault. Except of course when it’s a positive thing, like the 2021-2026 MacBook Pro‘s and Apple silicon. Or Apple Card. Or pretty much consistent iPhone pricing (in the US) since 2017!
John Ternus seems a lot more life like than Cook for sure and hopefully he’s learned from the seniors what it means to bleed in six colors. If Apple turns into a Microsoft/Google mashup I’ll be very disappointed.
 
Tim has done a tremendous job for Steve Jobs and growing the business after that very few could have. The frustration we all have over the last years is over some bad decisions such as Gold Apple Watch, changes made a fashion girl at our beloved Apple stores, prices increase continuously, lack of innovation and the one more thing which we all loved, some products that never came to life such as the car and of course the Apple Intelligence Siri … I believe Tim will step down as CEO by the end of 50th anniversary with a big celebration and remain on the board to oversee the new kid on the block for another 5 years at least …

How did you find that personally frustrating? How did that affect you personally?

It was a genius move on Apple's part. The purpose of the Gold Apple Watch was to stir up free advertising having news outlets covering the purchases by celebrities all over the US when Watch was released. Gold Apple Watch was never intended for regular consumers.


"...prices increase continuously, lack of innovation..."

Apple's 1+ Billion happy/active/repeat customers would disagree with you, propelling Apple to becoming one of the most successful consumer tech companies in the world. As an example, Apple manufacturing and selling 600,000 iPhone per day, every day of the year (on the average) speaks volumes.

Regarding price increases... you may not be aware that inflation has increased prices on most goods consumers purchase.

Happy Apple customers are the final arbiters of Apple's success. Not forum pundits.
 
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imo where Cook has fallen short most is by prioritizing profit over product, which has cost the company untold amounts of goodwill with customers and especially developers that may at some point turn into an achilles heel for the company.

You may not be aware that profit follows the actions of Apple's 1+ Billion happy/active/repeat customers purchasing Apple products they love to own.
 
People have agency in their lives. Most exercise it, some choose not to.

I would never support a company if I was unhappy with their products.

When there are options. If every option/company is doing the same thing, what agency does one have? I guess I could give up smartphones, and stop using laptops.. I don't like what Google is doing, either.

My point is, don't conflate repeat with happy. They are not equal.
 
When there are options. If every option/company is doing the same thing, what agency does one have? I guess I could give up smartphones, and stop using laptops..

My point is, don't conflate repeat with happy. They are not euqal.

Not confusing at all. I'm very happy with all of my Apple products and have no issues. I suspect many others are as well. I would never support a company if I was unhappy with their products.

I do understand there are people who are perpetually unhappy with Apple products (and especially Cook) on this forum and live to make sure everyone knows about it.
 
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Not confusing at all. I'm very happy with all of my Apple products and have no issues. I suspect many others are as well. I would never support a company if I was unhappy with their products.

I do understand there are people who are perpetually unhappy with Apple products (and especially Cook) on this forum and live to make sure everyone knows about it.

I'm not here to rant, but Apple does have a captured audience/market. Hence the lock-in with blue bubbles, proprietary ecosystems, FindMy, AirPlay (Android can't use the HomePods, for example, or HomeKit) etc.

Coworker, for example, only has an iPhone because his family (wife and kids) have iPhones, and he wants to make their life easier..but he doesn't like it, and still prefers Android.
 
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