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Exactly. I appreciate Apple's thought, but look at Apple's leadership. Not exactly colorful.

How "should" it look given that in the US (as of 2010):
75.1% of the population is White
12.3% of the population is Black
12.5% of the population is Hispanic
3.6% is Asian
.09% is Native American
.01% is Native Hawaiian
Note: Percentages do not add up to 100% due to rounding and because Hispanics may be of any race and are therefore counted under more than one category.
Source - US Population by Race
 
The Civil Rights movement was judge people on the content of their character, not the color of their skin.

Somehow some people have morphed that idea into, we’re gonna hire people based on the color of their skin, irregardless of whether they’re the most qualified or not.
 
The Civil Rights movement was judge people on the content of their character, not the color of their skin.

Somehow some people have morphed that idea into, we’re gonna hire people based on the color of their skin, irregardless of whether they’re the most qualified or not.

EXACTLY!!!!! THANK YOU!!!! None of this is what MLK stood for. BLM movement is not....nevermind I can't say. MR will remove it.... carry on!
 
Oh, come on people! Hiring a black CEO changes the life of one person and her/his family. Even encouraging entrepreneurship has limited impact. It means more people of color in the top 1%, but what does that do for the other 99%? It's just a variation on trickle-down economics.

I get it, you don't like Tim. You'd like him to leave, and this seems a perfect excuse. But this isn't about Tim. The CEO sets the tone. A company signals the importance of an initiative by things like who makes the announcement. Is it an anonymous press release? Then maybe the CEO isn't really behind things.

Meantime... Equality has to mean that everyone, regardless not only of race, but of economic or educational achievement, is treated with the same respect and dignity. However, the US in particular discriminates strongly on the basis of economic achievement. The winners are celebrated, beggar the losers. That falls particularly heavily on people of color - only the "deserving" who have managed to overcome adversity and buy their way out of neighborhoods with substandard schools, oppressive policing, etc. have any hope of being accepted as "equals." And as we well know, even then, that "equality" quickly disappears if they go running, bird walking, run a stop sign, etc.

For $100 million, I sure hope Apple's plans go beyond what was outlined in the press release. Knowing what I do of Apple, I'd expect they do.
 
Gross. Apple has gone full SJW. If Tim wants to engage in political activism, he should do it on his own time and donate his own money. I'm sure there are plenty of Apple employees who just want to do their best engineering work and build great products... rather than supporting Tim's personal political pet projects.
 
Lol, this ignorant attitude always makes me want to puke.
I suppose you want garbage manufacturing jobs that nearly nobody in this country enjoy or take pride in for yourself, your friends, family, & loved ones?
No?
You just have an idea of some “faceless poor” being the recipient of your bad idea?
Lol, in this age of AI, calling for jobs that we have been slowly evolving away from as a first world society for the last five decades, & that quite certainly will be amongst the first to become fully autonomous is the height of living in a bubble.
The idea that such a moronic move would somehow be the best move to battle racism is so far fetched, I literally don’t even know how to respond to that piece...
Enjoy your vomitus.

Who says they are “garbage manufacturing jobs”? What if some of the supply chain can be automated, and there would be net additions of manufacturing engineers and technicians, as well as robotics specialists. All earning on US soil? This is Apple - under Jobs an option would be found. But Tim is just a supply chain guy sending work to the lowest bidder.

if you read my comment without getting triggered you’d see that I said SOME manufacturing. Not all. I’m not talking about giving poor minority people sweatshop jobs assembling AirPods.

That would pay more lasting dividends than some $100 million initiative where probably half of it will go towards advertising how good Apple is, and half of the rest is wasted.
 
Tim could step down and appoint a black man.
Or he could make his residence in a black or a poor community.

Money is cheap.
your move Tim.


This is like the NFL player crying racism but only showing up on Thanksgiving for a turkey photo op.

ocher CEOs have made this move. I disliked the press piece of something similar just 2 weeks ago with nothing about how much was donated which I had vehemently slammed him on Twitter. At least this is putting money where his mouth is.
 
How "should" it look given that in the US (as of 2010):
75.1% of the population is White
12.3% of the population is Black
12.5% of the population is Hispanic
3.6% is Asian
.09% is Native American
.01% is Native Hawaiian
Note: Percentages do not add up to 100% due to rounding and because Hispanics may be of any race and are therefore counted under more than one category.
Source - US Population by Race

Well, all lives don't matter. Just the ones that are loudest at any moment in time.
 
I’d like to see Cook announce new Apple Stores and new Apple manufacturing plants will only be built in opportunity zones, or areas where minority businesses were destroyed by Antifa and BLM.

Or how about an initiative to provide money to small business owners whose lives were destoryed and businesses shattered during the May/June riots.

It’s easy to not shy away from ”tough conversations” if you simply don’t start them, huh, Tim?
 
I like how you can't shop in the Apple Store, but you can loot it.

I like how workers who create aren't allowed to go to their workplace, but people who destroy are allowed to come out in droves.

Democrats are so smart arent they!
 
Exactly. I appreciate Apple's thought, but look at Apple's leadership. Not exactly colorful.

There are 16 top leadership positions at Apple. Not one is filled by a black American.
There are a further 7 Board of Director positions at Apple. Not one is filled by a black American.

So to those who are virtue signaling by siding with Tim Cook's pathetic attempt at "diversity" and "inclusion" perhaps you can tell me why 23 positions at the top of Apple do not include one single black American.

And then we have Tim Apple's virtue-signaling compatriot at Amazon, one Jeff Bezos.
At Bezos' Amazon out of 48 executive positions there is not one single black American. (And only 2 women.)
But Bezos doesn't care if "we lose customers" because they want "diversity" and "inclusion" at Amazon.
 
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Who says they are “garbage manufacturing jobs”? What if some of the supply chain can be automated, and there would be net additions of manufacturing engineers and technicians, as well as robotics specialists. All earning on US soil? This is Apple - under Jobs an option would be found. But Tim is just a supply chain guy sending work to the lowest bidder.

Hopefully those folks would be able to find other jobs before Samsung ate Apple's lunch.

Under Jobs this is the option that was found.
 
There are 16 top leadership positions at Apple. Not one is filled by a black American.
There are a further 7 Board of Director positions at Apple. Not It's one is filled by a black American.

So to those who are virtue signaling by siding with Tim Cook's pathetic attempt at "diversity" and "inclusion" perhaps you can tell me why 23 positions at the top of Apple do not include one single black American.
It's not "virtue signaling" to approve of a $100M commitment. On the other hand, people who say "virtue signaling" are signaling something else entirely.
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Who says they are “garbage manufacturing jobs”? What if some of the supply chain can be automated, and there would be net additions of manufacturing engineers and technicians, as well as robotics specialists. All earning on US soil? This is Apple - under Jobs an option would be found. But Tim is just a supply chain guy sending work to the lowest bidder.

So you missed the story posted here within the last week explaining that Apple has been trying to figure out how to automate tasks in the assembly process (let's not call it "manufacturing" - it's assembly, which is quite different), and has been unable to get it to work?
 
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I’d like to see Cook announce new Apple Stores and new Apple manufacturing plants will only be built in opportunity zones, or areas where minority businesses were destroyed by Antifa and BLM.

Or how about an initiative to provide money to small business owners whose lives were destoryed and businesses shattered during the May/June riots.

It’s easy to not shy away from ”tough conversations” if you simply don’t start them, huh, Tim?

How special. How about instead moving some manufacturing back to the US and hiring people who need a job?

Why don’t you come to south Minneapolis (or any other place that had vandalism) and show us where there’s room to build a manufacturing plant. The Twin Cities currently has 5 Apple stores. We don’t need another. The places that were looted were mostly big cities where Apple stores already exist. Foxconn plants that assemble iPhone and other Apple products in China employ hundreds of thousands of people. Name one American city that has the space and workforce to accommodate.
 
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Those who have a problem with these initiatives, remember, you are the minority right now. If you decide to take a stance and leave the platform because you disagree with Apple and Tim’s social policies, the company wouldn’t miss you one bit. Oh by the way, other tech companies share the same values, too, so, again, you are a minority. A lot of you became overnight Apple users because its a status symbol. When you look at who Steve Jobs used in the Think Different campaigns, you could seriously tell a lot of the negativity in here are coming from users who don’t have any belief in human rights, equality, justice and dignity for others. Is Apple ignoring human rights violations in countries where it does business such as China? Likely yes, but its not Apples responsibility to be the worlds sole human rights advocate. That’s why we have governments, politicians, diplomats, United Nations. The United States, Canada, other Asian countries, Caribbean, Europe, South America all do trade with China too. At the same time, companies and individuals can play their role in their own jurisdictions where they do have some power.
 
There are 16 top leadership positions at Apple. Not one is filled by a black American.
There are a further 7 Board of Director positions at Apple. Not one is filled by a black American.

So to those who are virtue signaling by siding with Tim Cook's pathetic attempt at "diversity" and "inclusion" perhaps you can tell me why 23 positions at the top of Apple do not include one single black American.

And then we have Tim Apple's virtue-signaling compatriot at Amazon, one Jeff Bezos.
At Bezos' Amazon out of 48 executive positions there is not one single black American. (And only 2 women.)
But Bezos doesn't care if "we lose customers" because they want "diversity" and "inclusion" at Amazon.
I thought Lisa Jackson was black.
 
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