Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook Announces $100 Million Racial Equity and Justice Initiative Led by Lisa Jackson
- Thread starter MacRumors
- Start date
- Sort by reaction score
Chinese people working for $1.30 an hour aren't buying iPhones so what's the point in virtue signaling to them? The African American population is about 40 million in the USA alone. None of them work for $1.30 an hour. Can you imagine the sales potential there 😱
So before today and after all these years Apple and every other company jumping on the bandwagon didn’t care about blacks and the black community? Why didn’t they take 100 million a year ago when this issue was no different than a month ago? It’s all pandering and knee jerk reactions
Sorry but Timmy doesn't give a crap about broke unemployed people. They're not going to buy iPhones. He runs a business and his job is to sell a product.
Because they're riding that politically correct wave of social media to score woke points.
There is a large pool of Black and Hispanic engineers that never get hired because of the internal bias of Asian and Indian managers.
They need some help in recruiting and hiring.
I know more than a few Black and Hispanic engineers turned down for employment, not because they weren't qualified but. because "they didn't fit the culture".
Code speak for you are the wrong color.
It makes them feel good and it gives them a good reputation which they buy with hundreds of millions of dollars.
That's like saying before this terrible tragedy, nobody cared about racism in the US. And if this is a knee-jerk reaction it all is. Terrible post (along with many others in this thread)
$100million dollars is a lot of money, and a bold way of setting out their stall. I hope it pays off and acts as a beacon for other people and companies to follow suit.
Well Cook could always could ACT on the problem rather than make a big deal about how he is throwing a bucket load of Other Peoples’ Money about. Tossing OPM about is always very easy, and in the end a lot ends up wasted as no one is as careful with how they spend OPM compared with their own money. and it is not after all, his money.
Good works is always the more effective example.
what is our own COUNTRIES mean? Is this some sort of club I don't know about. If you're so high up on your horse then throw that Chinese made phone away, and keyboard, and PC. Asking for your own country to be better isn't mutually exclusive. Do people even think how silly they look riding the free speech human rights wagon looks when you see what's currently happening around your own society? Being TOLD you are free and have rights doesn't mean you actually have it when sht hits the fan.
Throwing money at a problem that doesn't exist, just to virtue signal, and being racist at the same time. Meanwhile his buddies in China are committing serious human rights violations. Cook is a complete disaster. Can't wait for him to be gone from Apple.
SJW is better than SIW.
The board has decided they want to spend $100 million on this initiative, which is in alignment with Apple’s values.
PS Tim has donated tens or hundreds of millions already and is donating his entire fortune upon his death, except for his nephew’s college fund.
yes and pay them the same wage as they do in China! Oh wait that would be slave labour!
I really need to stop looking at comments on EVERYTHING, EVERYWHERE. It would make it easier to believe that the racists, sexists, & other retrogrades in my country are a small minority. I generally figure they're just a loud minority, but it's still depressing to witness it, especially when I find that the tech community is so full of libertarians who don't understand human rights, racism, sexism, etc...
For all this talk of BLM and systemic racism and lack of opportunities and funding in black communities.
I can’t help but think that there isn’t too much of a difference between these communities and the extreme poverty of white communities in America.
these lower class white communities appear to have more prejudices against people of colour but from the outside looking in they appear to have more in common with each other than they’d perhaps both like to belive..
agree or disagree?
I can’t help but think that there isn’t too much of a difference between these communities and the extreme poverty of white communities in America.
these lower class white communities appear to have more prejudices against people of colour but from the outside looking in they appear to have more in common with each other than they’d perhaps both like to belive..
agree or disagree?
Apple’s Leadership:
You see the problem?
Apple Leadership
Apple leadership biographies include Apple’s executive team responsibilities and experience. Learn more about Apple’s leadership team.
www.apple.com
You see the problem?
You can't set the systemic racism aside. Studies have found, e.g., that resumes submitted with traditionally black surnames are less likely to receive callbacks than the same resumes submitted under more traditionally white names. Blacks with the same credit profiles are more likely to be rejected for mortgage applications and escape their neighborhoods than are whites. The list goes on and on. And, yes, blacks are more likely to be more severely punished for infractions of the law. While I'm sure things aren't exactly stellar for either community, minorities generally face more significant challenges.
American politicians have been relying on this fact for decades.
Then there was this:
Southern strategy - Wikipedia
I’d agree with all of what you’ve just said. Although i would still suggest that the poor white communities still have it tough, albeit not as bad on the discrimination front. My one issue with BLM Is that everyone is saying how bad things are because of systemic racism and I agree that these things shouldn’t happen. But where are the solutions? All I hear is people complaining but where are the plans for fixing these issues? The angry celebrities don’t do the cause any good in my mind. I think we need some real leadership from the black, white and other communities to get this over the line once and for all.
My biggest fear is that all is forgotten about next month and the cycle continues.
Ah, so Apple is going to ramp up their racial discrimination against white applicants to meet “diversity” quotas.
Why would you call Tim a sociopath when he’s clearly not one? That seems really weird.
Don’t be frightened of change, things will be just fine. Our children and grandchildren want a different world than we’ve left them.
I know it can be very, very scary. But it’ll be ok. You’ll be fine even without the unearned privilege you’ve been able to take advantage of for a lifetime.
Then monitor them and make sure they keep putting one foot in front of the other.
Bank of America has a huge problem with race and it's history. The pledged $1Billion over 4 years to help fight racism, etc. Do I trust them? Nope. But that is one foot forward and I'll wait for the next foot. They need to keep moving in the right direction.
So, while Apple is putting up $100 million. I want to see what they do internal to handle the bias of managers.
There are plenty of Black qualified engineers that were never hired at Apple. Not because they weren't qualified.
The line was, "You aren't a good fit'"
That has been the euphemism for "You are Black and the rest of the group might not be comfortable with you."
Apple, Intel, AMD and other tech companies have a serious internal problem with Black engineers.
How do I know?
I've been in the Valley for decades and I'm Black.
Yeah, I was kind of expecting this. Funny how my first thought when seeing this article was "I wonder if they'll need the POLITICAL POST" disclaimer on this. Haha! Stupid me! Racial equality and justice has to be a political!
And not surprised to see my least favorite bad faith argument: If so-and-so cares so much, why not donate ALL their money/move to a poor neighborhood/resign and give his job to a black person.