Enough, Tim. You're beginning to sound like an old man who still marvels at the wheel.
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Apple CEO Tim Cook Calls Augmented Reality 'Profound,' Says it Should 'Amplify' Human Contact
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I think it's blatantly obvious what they're going to do. It's not rocket science, either since they're going to tie AR with iOS with the mobile devices. It's NOT that hard to figure out. Add that with minimalist design and they're likely to scream at the top of their lungs on how "cool" their AR is on iOS coupled with new AirPods and probably glasses. Chances are great that it's the iphone with AR.
But here's the problem. AR is already here and if you play Ingress, well, Apple is late to the game.
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I care about VR and it's evolution. I don't work in the gaming industry and am just a gamer. And for that matter, I was very lucky to try out the HTC Vive a couple weeks ago during a local demo at an art show. That thing DESTROYS anything I've seen and I can assure you that no Apple computer nor mobile device can handle that processing power of the Vive. Or VR, for that matter. I've tried the Zombie Shoot thing which was an exhilarating experience. Even Fruit Ninja which is done so much better in VR than on iOS ( i'm not kidding on that. Using the 3D controllers with katanas was far more realistic that swiping on a touch screen like a douche ).
HTC has done such a great job with this machine that I think VR has finally arrived. Even Playstation VR as well has had some nice reviews. The new paradigm shift has arrived and Apple lost out. Seriously.
It's ONE thing to take their time to get it right but it's also an excuse for waiting too long to get it out the door.
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With respect to AR, that's a very simplistic first-order assessment of the potential that any kid in junior high school could predict. The potential is FAR greater for those with imagination able to see further into the future.
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"But here's the problem. AR is already here and if you play Ingress, well, Apple is late to the game."
But here's the problem. Music and music players are already here and as there are devices like the Rio and Nomad MP3 players, Apple is late to the game.
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Shut up Tim, and just give us some updated Macs.
Would only work on auto pilot mode. Otherwise too distracting. But I can see a lot of cool things coming from that.
No, a fiasco does not have to be releasing a bad product. It doesn't take balls to completely change into something you are unprepared for or flat out incapable of following through. It takes a lack of understanding or a knee jerk reaction to someone else doing it. When google announce their self driving efforts it wasn't long after that the rumors about apples car started floating around. They hired a bunch of people, some I'm sure where good, others not so much and then, because management didn't understand the complications, process, or timeline to complete such an endeavor, they blew it up after spending a lot of cash and brought bob Mansfield back in to manage the project. Which by all accounts has now taken on a different form. That is a fiasco.
Tim: Today we're introducing our new Kaby Lake MBP's, Mac Pro's, updated Mac mini's, new iMacs and a standalone 5k display...now just put on this headset and you can see what they look like once we get around to actually making them.
So this is fact?
As far as I am concerned there has been nothing announced or released from Apple in regards their intentions on self driving cars. Just minor comments from Tim.
We will see how it all pans out but things are tested and changed, and directions are amended. I see no issue with this at all. Its called a process and following the process will yield the best results. Happens all the time and no big deal - in fact I would be worried if they didn't test and change.
What was the timeline to complete btw - can you put it on the web so all can see?
If you delay a product to make sure it is the best and is superior to the competition then this is absolutely fine and certainly not a fiasco.
We all know what will happen. It will be the same as Android and iOS. Many more cars will be Google self driven but the best ones will be Apple [if they get it together on maps which is a separate issue].
Anyway not entirely sure why we are talking about this when the thread was AR. Can't wait to see what they release [when they do]. I may look at he Microsoft Holo lens if there are few developments on this over the next 6 months, but in all likelyhood will stick with Apple.
The comments above regarding a tie in with iOS are not entirely without merit as they will want to tie the AR system into their largest installed base........
What a bunch of entitled, short-sighted, self-important ignorance in this thread. Apple looks at many technologies and is signaling that they identify AR as a very promising CORE medium in the future. It's not copying any more than Apple's incorporation of the mouse, or GUI, or multi-touch or media players were copying.
We should all be excited that Tim is sharing a glimpse of what the future may hold for computing, and all most people here can do is complain. One day AR may be a fundamental element of Apple's lineup. It might be how we play games, communicate with others, do work at the office, experience entertainment, edit music/films, etc.
People are saying "Work on the Mac!"... but AR might BE how we use our Macs in the not-too-distant future. It might *be* our future Mac. It might even make today's computers look like utter garbage in comparison.
Tim's knowledge isn't just a whim... he bases his public statements on mountains of R&D, and the collective views of many of the most talented and brilliant engineers in the world, working in the more resource-rich facilities in existence. You guys, on the other hand, are talking directly out of your behind holes.
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exactly. Design and innovation is not developing from scratch each time and influences are always going to happen.
I do not get the complaints at all. All people seem to want is a new computer [that doesn't entirely need upgrading] that will be gone in 5 years. AR is the future tech that will transform lives. Our 'computers' will most likely just be nodes or terminals to the cloud [yes super thin and mainly just a battery with an ARM chip......].
Cook is correct in this situation. Sensors of GPS, location, computer vision from machine learning and combined into a personalized real world data stream - AR is going to be ridiculous. When it is finally ready and done right, it will change things profoundly. People will wonder how they did without it just like we wonder how we survived without smart phones and computers. The possibilities of useful and interactive information are just so varied. We will get there, and it will be amazing. VR is fun, AR could have a huge impact.
Just like we don't stare all day at our phones we will put it away often, but when we need AR its usefully could be amazing.
Just like we don't stare all day at our phones we will put it away often, but when we need AR its usefully could be amazing.
He isn't. AR and Mixed Reality is the future of computers, social interaction and learning. Visual-mimicking-learning is vastly quicker than reading, listening or watching videos.
How about getting some of those products out of the pipeline first. Or is the pipe made of rose colored glass?
Technology will always hinder human relationships. He's totally off. The iPhone has not enhanced relationships. It has multiplied them and made them more superficial. The best music is still done using the human voice, no matter how many machines are out there to pretend they can make music. How can you enhance something that is as rich as a hand touching your shoulder, as a kiss between lovers, as the feeling you get when you fall in love, as the hug between friends, as the laughter you create when you make a good joke, as the tears you shed when a love one is hurt or dies? It cannot be enhanced.
Thanks to technology I can laugh and cry with my family on the other side of the country because I can see their faces and hear their voices. I can communicate playfully with my girlfriend while we are separated at work. I could console my friend in a different state when I found out his brother died. With everyone I can share thoughts pictures and videos instantaneously. If you don't think that is an enhancement of communication I question your humanity.
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I dont think they understand what the word 'enhance' means. It has absolutely transformed and enhanced my life immeasurably.
Are they though?
They seemed pretty ahead of the industry when they released the first MacBook Air/ultrabook.
They seemed pretty ahead of the industry when they put a high DPI screen in the iPhone 4.
They seemed pretty ahead of the industry when they made a multi-touch phone without a physical keyboard.
They've led on plenty of initiatives and ideas. To say that they haven't is a myth.
There are definitely times when they lead with new technologies, but in general, particularly with flagship products, they're known for waiting until a technology is ripe before releasing a device that's developed into something that offers an passable user experience. They're usually first to clear that bar in their products' respective industries.
Well I am old-ish, so I'm not super clear on the concept, but if AR is what's being shown here with this Lenovo phablet then I think maybe Tim is on to something. I can see something like that enhancing my life whereas VR is designed to take me out of my environment and immerse my attention elsewhere.
I think AR fits in with Tim's increasing focus on health, fitness and lifestyle products and services. These are all areas meant to enhance our lives. And since the heart of the function of the phone is as a communication device, I guess it makes sense that Tim wants to enter the fields that enhance communication and an interactive (with people) lifestyle. AR so far as I've seen it, is more social and collaborative than what I've seen of VR so far. So finally he's showing some focus, I think. He's just not as good as articulating and selling his vision like Steve was. But I think at last we are seeing it take form.
I think AR fits in with Tim's increasing focus on health, fitness and lifestyle products and services. These are all areas meant to enhance our lives. And since the heart of the function of the phone is as a communication device, I guess it makes sense that Tim wants to enter the fields that enhance communication and an interactive (with people) lifestyle. AR so far as I've seen it, is more social and collaborative than what I've seen of VR so far. So finally he's showing some focus, I think. He's just not as good as articulating and selling his vision like Steve was. But I think at last we are seeing it take form.
I have a great idea for an augmented reality application in which we can envision what it would be like to have some new Mac hardware.
Honestly, he has the right idea about how AR will integrate better into products than VR.
Whilst VR will be a great immersion tool, it's still fundamentally flawed because it isolates the user so much, no matter how good the technology is behind it gets. Google had the right direction with Glass, just they didn't have the implementation right and don't have the cache to make it a desirable product.
Though we complained the watch can't be used as a stand-alone device, AR glasses because of the physical constraints of the product lend itself to be an enhanced visual experience tethered to a smart device (phone/watch/tablet/mac/whatever)
Just do the processing labour on the device and stream the data to the glasses.
Whilst VR will be a great immersion tool, it's still fundamentally flawed because it isolates the user so much, no matter how good the technology is behind it gets. Google had the right direction with Glass, just they didn't have the implementation right and don't have the cache to make it a desirable product.
Though we complained the watch can't be used as a stand-alone device, AR glasses because of the physical constraints of the product lend itself to be an enhanced visual experience tethered to a smart device (phone/watch/tablet/mac/whatever)
Just do the processing labour on the device and stream the data to the glasses.
Your criticism is based on nothing but rumors. First of all, how do you know the Apple Car was a knee jerk reaction? And second of all, what's your proof that Apple "[spent] a lot of cash?" What do you call "a lot of cash?" Hundreds of millions? It can't be any more than what Google has spent working on it.
What you call a fiasco is what I call having the decisiveness to can it when needed. Recognizing sooner rather than later that something is not working out is itself an important skill. It's easy for something to turn into a pet project and continue to do more of the same thinking that the answer is just to throw some more money at it.
Google's self-driving car efforts have been public knowledge for more than five years. There were definitely no Apple Car rumors five years ago.
You seem to criticize hiring a bunch of people because management didn't understand the complications, process, or timeline. What's wrong with that? I thought that's what you do. If you don't understand something, acquire the knowledge.
How many projects has Google killed? Apple made no public announcement of the Apple Car and it's fiasco because Apple supposedly threw everything out the window on a project that was mere rumors and speculation. I'd love to hear what you call Google Glass or Project Ara. Both were announced to much fanfare only to follow the usual pattern-release to a whole bunch of media hype, talk about it sparingly thereafter, thereby inviting speculation that the project has been shelved, and then explicitly pull the plug on it. I don't call that fiasco. It's just a part of business.
Please, Tim... Stop talking... Just work and do your business...
People need products not promises.
People need products not promises.
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