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Apple CEO Tim Cook Calls Augmented Reality 'Profound,' Says it Should 'Amplify' Human Contact
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Why is AR a profound technology Mr. Cook? Show me an example (outside of amusements & gaming) that profoundly affects the life of anyone. The concept of AR as promoted by Facebook is IMO decidedly dystopian -- e.g. "we control the horizontal, we control the vertical...". This approach is no different than the Trekkies who believe that physics should match the script of their favorite TV show and not vice versa. We're being told that life and reality can (and should) be part of a frikken video game?
When did apple go from being a proactive company to such a reactive one?
About five years ago.
Show me an example of multitouch that affected the lives of anyone before 2007.
The possibilities are incredibly expansive with AR. Augmented reality is in its Atari days right now. It's absurd to think just because it's not in practical use today that it will never be a valuable tool.
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I'm guessing he's more thinking about Microsoft's Hololens.
At least that's what I'm excited about...
Exactly right. Process needs to be followed otherwise every Apple product would be the same as a PC. This process means working at a higher level and not accepting something if it is ok. Being decisive and making the call to shift focus is super important and makes me respect Tim and Apple more. Great management to be able to do this.
I wonder how many times Steve told them to start again over the ipod, phone, iPad etc. I bet it was a few.
Yes Google Glass was a disaster - brought to media attention far too early and look what happened. Apple may well have had a similar product but had the balls to can it in private.
This field is important to Apple because they are looking for the lost "Reality Distortion Field" formula, and they need it!
That's the appropriate answer since it goes directly to the Apple Leadership Bio page
When did apple go from being a proactive company to such a reactive one?
Reactive to... what? I don't see awesome mass market AR or VR out there yet.
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Exactly. Phone market is maturing. Apple has to anticipate major new platforms like AR/VR and wearable technology. Remember life pre-smartphone? Nobody was sitting around wishing for smartphones, but the smartphone changed the way the world works. There will be more jumps like that. AR/VR is *eventually* going to be one of those. Self-driving cars will be another. Tech will become more wearable and less "gadget-y". Apple might not hit a homerun right out of the gate on any of these, but they're doing the right thing to try.
Maybe because they realise that VR will never be more than a carnival sideshow? It's a recurring fad, like 3D movies.When did apple go from being a proactive company to such a reactive one?
I think Tim is keenly aware that the future success of Apple is dependent on creating "new categories". Those categories emerge as technology, price, and utility converge to a single point. It started with the PC with a graphical user interface and a mouse, it happened again for Apple with the iPhone, iPad, aTV, and the aWatch. Tim is grasping to predict the next category and seems to have his sights set on self driving cars, and augmented reality. The watch and Apple tv are good but not great. It seems that the incremental advancements they make have only to do with acquisitions, and the sheer volume with which they hire and spend. I have little faith in their future ability to really get anything right, and it's surprising that there are no immediate and drastic attempts made to revise mediocre products.
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That's because everything now at Apple has to have a "Pro" version.
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I think Apple's success was based on creating "ecosystems" rather than "new categories". Products that were, at their heart, a means of locking users into Apple infrastructure and app stores. That's not a bad thing provided the hardware keeps up and the software stays reliable and fresh, neither of which is happening at present and hence a lot of ire in these forums.
If Tim wants the technology to "not be a barrier", perhaps he should take a look at iOS. What started as an elegant, easy-to-use OS has evolved into a bloated, user-unfriendly mess. Things like using a "back" button in the browser have been turned into multiple-step processes because Apple insists on hiding critical elements of the UI.
AR should "amplify" human contact?
Wow, straight for the x rating.
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Which smart watch did they sell before Tim's tenure? I don't remember.
Wow, straight for the x rating.
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Which smart watch did they sell before Tim's tenure? I don't remember.
Question. Is it necessary for computers to be refreshed every year? I have had a mac for 8 years and sold it on eBay for a quite decent price. I aim to keep a good computer for many many years and not replace it every couple of years. I ask thins because I see lot of people mentioning Macs on every single thread there is. I know that a mac refresh is due but I get the feeling apart from die hard mac fans, no one out there really gives a crap.
I know a guy who worked on the iOS team. He was provided with an iPhone 6s Plus to carry around and test/dev on it WHILE Apple just released the iPhone 5 at the time.
The point is that apple r&d team is always working way ahead of public release but people who never work in an actual r&d team always think Apple is not doing anything interesting, just because they're not as loud mouth as google.
Quick summary:
We like the money Pokemon brought in and be prepared for the new GPUs in the refreshed Mac lineup to be so bad, they have no hope of running VR.
AR all the way!!!
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Most of the models are 2012 era (minus a few spec bumps). While computers definitely don't need to upgraded ever year, people are struggling paying 2016 prices for 2 year old tech 4 year old + designs.
The Mac mini for example is machine that is actually a better machine in the form of the discontinued model.
People are just asking for tech that represents the asking price.
Question to you. Would you buy 2012- 2014 cars when the competition is selling 2016 models? That's what many would be buyers are facing
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Completely agree wth you in regards to the back button, poor implementation. Used to be much better
We like the money Pokemon brought in and be prepared for the new GPUs in the refreshed Mac lineup to be so bad, they have no hope of running VR.
AR all the way!!!
[doublepost=1476424275][/doublepost]
Most of the models are 2012 era (minus a few spec bumps). While computers definitely don't need to upgraded ever year, people are struggling paying 2016 prices for 2 year old tech 4 year old + designs.
The Mac mini for example is machine that is actually a better machine in the form of the discontinued model.
People are just asking for tech that represents the asking price.
Question to you. Would you buy 2012- 2014 cars when the competition is selling 2016 models? That's what many would be buyers are facing
[doublepost=1476424390][/doublepost]
Completely agree wth you in regards to the back button, poor implementation. Used to be much better
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I would be looking at a different model that more closely represent the price and is more up to date. If I must have one because I need it for business, I would look at alternative car makers. Or I will continue waiting since I have 2 many ways for transportation (public transport, my motorbike, my bicycle..aka, iPhone, iPad)