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Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'

samcraig said:
Let's play a cute game of numbers - devil's advocate so to speak.

How many Android "fans" are there.
How many Android "fans" would love to quote this book

How many MS "fans" are there.
How many MS "fans" would love to quote this book.

How many Samsung "fans" are there.
How many Samsung "fans" would love to quote this book.

How many Apple "fans" are there.
How many Apple "fans" would love to shred every "fact" and enrage themselves in reading it just because they can.

Subtract the # of "too cheap to even pay for a .99 app - they'll probably just torrent the book

I think that pretty much sums up the sales volume this book could have ;)
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Sorry I don't think people are that interested. Especially since blogs and sites like Business Insider leak all the juicy gossip (like Ive allegedly asking for his own plane because he travels all the time and Cook & the board saying no).
 
numlock said:
certainly is which is why i dont get why cook gives it more publicity. his cookie cutter answer isnt going to achieve anything.
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She was interviewed on CNBC today. Most likely they asked Apple for a comment. Apple is good click bait and ratings for CNBC. They'd talk about this book whether Cook commented on it or not.
 
Rogifan said:
She was interviewed on CNBC today. Most likely they asked Apple for a comment. Apple is good click bait and ratings for CNBC. They'd talk about this book whether Cook commented on it or not.
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they certainly would only now there is more fuel on the fire
 
dec. said:
Either way he can't do the right thing in their opinions, so who cares...
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I think avoiding constant statements like "We continue to be very confident in our future product plans." "Really great stuff coming in the fall and across all of 2014.""

and being in pictures like this one would help as well......
 

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Amazing, innovative and cool response.
Kind of begs the question as to why Cook felt the need to respond, though.
I guess the author struck a nerve.
I would have thought Tim would been smarter than to fall for the bait
and inadvertently give the author the free publicity she must be thrilled with.
 
irnchriz said:
She is a textbook hater, all she publishes is hate with regards to Apple. Wonder what they did to annoy her. Then again maybe she is just a twisted bitch.
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As a Silicon Valley teenager in the 1980's, I hated the Apple ][ because it was the ultimate divider between the poor and the rich. Some girls in my middle school thought I came from a poor family because we didn't have cable TV and couldn't get MTV. Perhaps I did come from a poor family because my parents got me a Commodore 64 system for $250. (IIRC, an Apple ][ with dual floppy drives and monitor was 10X that price.) Nothing says, "you suck," than being on the wrong side of the technology divide.

My hatred of all things Apple didn't change until I started using Macs at work and got my Black MacBook in 2006, which I'm still using today after the Apple Store replaced the CPU fan, battery and keyboard top in 2012. Nice little machine. I need to get a new system later this year. But not a Mac Pro, as I'm still too poor.
 
Rogifan said:
Sorry I don't think people are that interested. Especially since blogs and sites like Business Insider leak all the juicy gossip (like Ive allegedly asking for his own plane because he travels all the time and Cook & the board saying no).
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Clearly - this thread is filled with people who don't care about the book ;)
 
Steve Jobs lead Apple from near-bankruptcy into the most valuable corporation into the world. Of course, there was no replacing Jobs, and the only question was how long Apple could stay on top. I have no idea what's going on inside Apple, but have been less than impressed any time I read or listen to a Tim Cook quote. The guy seems about three standard deviations less intelligent than Jobs.

Seems his big decision thus far was ****-canning Forstall. IMHO, big mistake. I don't like iOS 7 and don't know any adult male who does.
 
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o9ski said:
This book has more innovation than 8Gb iPhone 5C or postJobs Apple.
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There are some areas where we don't want "innovation" and "creativity". Areas like accounting, police investigations, and a book like this one. We want them to just be concerned with what is there and not create anything new. That said, she sure showed a lot of imagination and fantasy. As Tim Cook said, nonsense.
 
People have been predicting the demise of Apple since day one. Over 30 years of this crap. Yes, they were in deep trouble in the late '90s (the "beleaguered" years) but now they're probably the biggest and most successful company on the planet and people STILL won't give up with the doomsday *******. It gets pretty tiring.
 
numlock said:
so he branded her with an apple letter so to speak?

if hes gonna respond tear her bs down point by point. just calling it nonsense creates another thread like this where few know the real story.
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Why would Tim Cook tear her down point by point when the book is nonsense?
 
Bubba Satori said:
Amazing, innovative and cool response.
Kind of begs the question as to why Cook felt the need to respond, though.
I guess the author struck a nerve.
I would have thought Tim would been smarter than to fall for the bait
and inadvertently give the author the free publicity she must be thrilled with.
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Steve could get defensive too... but he'd be a lot less diplomatic. I think you either say F you or say nothing at all. I agree that statements like "we continue to be confident... blah blah blah... innovation... blah" are lame.
 
For those defending this book...the author claims that Steve wanted Cook to be CEO because he didn't think Cook would do as good of a job as he did; that his legacy would be complete if Apple faded after he died. Do people here actually believe Steve wanted Apple to decline after he died?

http://www.marketplace.org/topics/business/steve-jobs-wouldnt-want-tim-cook-do-better-he-did

Steve Jobs was a man of no small ego. What do you think he would have thought of the troubles that Tim Cook is having now and the situation Apple finds itself in?

“I have talked to people who knew Steve who speculate that part of the reason he chose Tim Cook was that he knew Tim Cook would do a good job leading Apple and running the business, but that he knew that he also wasn’t going to exceed Steve Jobs at being Steve Jobs. His legacy wouldn’t be complete until Apple was seen to fade a little bit.”
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Do you think Steve Jobs would be taking a little pleasure in Tim Cook’s struggle?

“The first time it was announced that Steve Jobs had cancer the stock fell only 2 percent. And Steve’s reaction was, ‘That’s it?’ He was very disappointed. So he wouldn’t want Tim Cook to do better than he did.”
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Rogifan said:
For those defending this book...the author claims that Steve wanted Cook to be CEO because he didn't think Cook would do as good of a job as he did; that his legacy would be complete if Apple faded after he died.
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Really?!?! Wow. Sounds like she just made stuff up. Tim should have just ignored her or said a simple "the book is bullish-t."
 
Takeo said:
Really?!?! Wow. Sounds like she just made stuff up. Tim should have just ignored her or said a simple "the book is bullish-t."
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I'd love to know who she talked to that told her this. I'm sorry but it's a ridiculous assertion. Apple on the decline would reflect poorly on Jobs because the leadership team now is the one he put in place before he died.
 
MacRumors said:
Update 3/18 2:22 PT: Yukari Kane has given a statement to Re/code on Cook's condemnation of her book.
"For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. "Even I was surprised by my conclusions, so I understand the sentiment. I'm happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I'm glad it has."
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:D She sounds like a grade-A troll.
 
Cook should've avoided addressing this book altogether unless it truly gained steam in the press. He's acknowledged this attention-seeking "author."
 
imageWIS said:
The book has 1.5 stars on Amazon... yup sounds like a winner, do I smell Pulitzer? :rolleyes:
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That fragrance certainly isn't Pulitzer.

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Rogifan said:
I'd love to know who she talked to that told her this. I'm sorry but it's a ridiculous assertion. Apple on the decline would reflect poorly on Jobs because the leadership team now is the one he put in place before he died.
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I think she's been grinding Forstall's axe.
 
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