Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
His use to Apple has long expired. I don't blame him for this - just how many times can you muster enthusiasm to oversee yet another iPhone/laptop/iPad iteration. I assume the spin about retaining LoveJoy for Apple is bogus. Tim Cook is smarter than to demoralize his up & coming new and fresh design talent by suggesting they defer to an outside guy who these days would rather design furniture.
 
Everything is a conspiracy theory now when those making that call know absolutely nothing about the facts. Makes for good reading some times.
 
  • Like
Reactions: Glockworkorange
Here’s what happened, Tim put a lot of trust in Jony after he fired Scott Forstall. But Tim felt like he probably gave Ive a bit too much power: iOS 7 wasn’t a hit out the gate had major UI issues, 2013 Mac Pro which thermally designed itself into a thermal problem, the late arrival of the 2012 iMac; the Apple Watch first gen was pretty bad and waste in making a gold version without a clear vision of its intended purpose probably cost Apple a lot of money. Bend gate with iPhone 6 was probably another big one that probably pushed Tim into taking back some control.

Cool I believe felt like Jony was probably manipulating both him and the company in the wrong direction. I also think Cook felt like Jony could easily **** this up for everyone and decided that maybe it was best his energies put towards training new leadership, emeritus role, attending product launches and blessing products with narration.

This would at least give the impression to investors and users everything is ok.

To be honest, it’s a mess right now, because there isn’t that one voice reign things in and slap the operations and MBA when they try to weasel their way in.

Steve Jobs let Jony get away with some things consciously partly due to his love for him (G4 Cube, Hi-fi iPod,), but he knew when to tell him and the team you are losing the script.

I think that is what Jony truly yearns for and is missing at Apple: Vision, Guidance and Direction.

A bean counter and human rights activist jetting all over the world to collect awards and do speeches can’t give Jony that.
Ive was like a brilliant writer missing an editor. That’s partly what Jobs was (at least I think).

Re: the trash can—that machine was previewed about a year after Jobs’ death. I have to think Jobs approved that design before he died—in other words, I don’t think the trash can is all on Jony.
[doublepost=1562032281][/doublepost]
It's a pity that Tim Cook is not the one leaving. Maybe that's a bit late, he has already poisoned Apple and so many have left already anyway.

Is there a product guy in the bowels of the company they can promote from within?
 
  • Like
Reactions: Canyonero
I dont believe Tim Cook for a second here. Honestly...he seems like a great guy, but he is in no way, shape or form the next Steve Jobs and never will be. He just doesnt strike me as a person who has the passion for design and innovation steve had.

So i totally get why Johny would want to leave and seemed to not care any more with apple because his partner Steve is gone and there is no one worthy for him to bounce design and ideas off of. Tim is just not that guy.

What they need there is another Rebel, another Steve Jobs who cares more about changing the world then making a profit!

I agree with everything you said, except there WILL NOT BE another Steve Jobs..
 
I want Ive's opinion. Tim Cook's words don't mean much to me anymore, not that I doubt what he said either. News can be wrong.

"News" CAN'T be wrong, it needs to be verified truth is what I was taught in one of the best Journalism schools in the US. I cancelled the WSJ 4 years ago because it's nothing more than editorial agenda in every stinking article. It sickens me what is called "News", and "Journalism" today. Truth is dead with the internet & social media. I feel sorry for future generations not being able to trust the daily media feeding of agenda based propaganda.
 
I dont believe Tim Cook for a second here. Honestly...he seems like a great guy, but he is in no way, shape or form the next Steve Jobs and never will be. He just doesnt strike me as a person who has the passion for design and innovation steve had.

So i totally get why Johny would want to leave and seemed to not care any more with apple because his partner Steve is gone and there is no one worthy for him to bounce design and ideas off of. Tim is just not that guy.

What they need there is another Rebel, another Steve Jobs who cares more about changing the world then making a profit!
1. Tim Cook never claimed that he can be like Steve. He already did many things differently than Steve.
2. If Tim only cared about profits, then explain his actions in making Apple more charitable, spending more resources in recycling and renewable energy, spending more money in making sure Foxconn Et al treating their labors better, etc. Thise things cost money, and Jobs actually care less about those things.
[doublepost=1562033341][/doublepost]
Is one of those projects a reliable laptop keyboard?

That would blow me away.
Obviously the engineers are trying to fix things with the gen 3 and 4, while Ive already washed his hands and left, leaving things thinner, the way he likes it.
[doublepost=1562033462][/doublepost]
Uh no. We don't "loathe" Apple as you put it. Quite the contrary we LOVE Apple and hate the way it's being run into the ground by a bean-counter who care more about making himself known in parades and the SJW-circut than he does about making great products.
Do you live in the same dimension? Apple still has the same vision as before, and even though you wanted Apple to fail, they’re still doing great. I mean show me how Apple is being “run into the ground.”
 
  • Like
Reactions: Totemsflare
The story at slashdot claims Ives left because of Tim Cook's lack of interest in product design.
Given the years long delays in Mini and Pro updates, this seems a FAR more believable story.
Doesn't bode well for future desktop Macs, but it is what it is.
 
  • Like
Reactions: femike
1. Tim Cook never claimed that he can be like Steve. He already did many things differently than Steve.
2. If Tim only cared about profits, then explain his actions in making Apple more charitable, spending more resources in recycling and renewable energy, spending more money in making sure Foxconn Et al treating their labors better, etc. Thise things cost money, and Jobs actually care less about those things.
[doublepost=1562033341][/doublepost]
Obviously the engineers are trying to fix things with the gen 3 and 4, while Ive already washed his hands and left, leaving things thinner, the way he likes it.
[doublepost=1562033462][/doublepost]
Do you live in the same dimension? Apple still has the same vision as before, and even though you wanted Apple to fail, they’re still doing great. I mean show me how Apple is being “run into the ground.”

I was amazed and taken aback when I realised that 2016 onwards for a single component replacement you will need To replace the entire top case with 5 components. That did wonders to their responsibility and recycling claims.

Apart from that one, yes. Agreed.
 
The story at slashdot claims Ives left because of Tim Cook's lack of interest in product design.
Given the years long delays in Mini and Pro updates, this seems a FAR more believable story.
Doesn't bode well for future desktop Macs, but it is what it is.
Ive pushed for the Apple Watch to be sold as a fashion accessory, not as an extension of the iPhone. .... with "thousands" of the $17,000 gold Apple Watch Edition left unsold.
If you were a CEO of a company as huge as Apple, would you tolerate one of your highest paid executive and highest power in decision making to make blunders like that?
 
Considering that Timmy is well known as "Mr. What's a Computer", and given the current state of the Mac lineup, this article has a very strong ring of truth to it.

It was amazing how fast Apple pulled the What's a Computer campaign. I think Apple got whiplash for the speed of that course change.

What’s a computer? was misunderstood by the majority. In my mind it was never meant to be dismissive of Mac-like computers. it was supposed to be thought provoking and ask the question: what is a computer? Or put another way, can an iPad also be a computer? The nuance is critical, but was unfortunately lost on most.
 
"News" CAN'T be wrong, it needs to be verified truth is what I was taught in one of the best Journalism schools in the US. I cancelled the WSJ 4 years ago because it's nothing more than editorial agenda in every stinking article. It sickens me what is called "News", and "Journalism" today. Truth is dead with the internet & social media. I feel sorry for future generations not being able to trust the daily media feeding of agenda based propaganda.

Completely agree. The WSJ was a respected paper back in the '80's - 90's. Serious heavyweight. I had a lot of respect for it then.

Now, it's just a... salacious rag, opinionated echo chamber, clickbait magnet, fallen star, just like everything else now.... Well, I'm not sure what it is now.

Like all legacy print media, it was forced to adapt to the current taste in "News" in order to stay afloat. Sadly, they took the low road, gave in and sold out. Sad loss. It was a colossus back in its day.
 
"News" CAN'T be wrong, it needs to be verified truth is what I was taught in one of the best Journalism schools in the US. I cancelled the WSJ 4 years ago because it's nothing more than editorial agenda in every stinking article. It sickens me what is called "News", and "Journalism" today. Truth is dead with the internet & social media. I feel sorry for future generations not being able to trust the daily media feeding of agenda based propaganda.

There has always been bias. The press covered for Kennedy back in the sixties.

When was the news without an agenda from the people who controlled/owned/distributed the content? Maybe there was the illusion of truth back in the day monopolies fed us the news but now at least we know everyone has an agenda. You choose who to believe or do the research and take the average of all the info.

Who was the most trusted guy back in the day? Cronkite?

https://www.newsweek.com/new-biography-cbs-newsman-walter-cronkite-dents-his-halo-64849
 
What’s a computer? was misunderstood by the majority. In my mind it was never meant to be dismissive of Mac-like computers. it was supposed to be thought provoking and ask the question: what is a computer? Or put another way, can an iPad also be a computer? The nuance is critical, but was unfortunately lost on most.
an iPad is 100% without a doubt a computer.. by very definition, it is a computer.

anybody who can’t see that and instead feels the need to make fun of Cook for it.. well, they just aren’t the people the commercials were aimed at..

but i can almost guarantee this— Cook and/or ad agency already knew the slight backlash would be coming from the geekbench players.. they think they’re being clever but they’re just acting in the way that was already expected of them.. so, not very clever imo
 
If you were a CEO of a company as huge as Apple, would you tolerate one of your highest paid executive and highest power in decision making to make blunders like that?

A thousand "atta boy!" comments can be erased by one "oh sh**!"
 
  • Like
Reactions: ssgbryan
Yes, he would say that, wouldn't he. Yet the tidbits of insider's information that are seeping through the cracks do not agree with him.

The greatest tragedy in all of this is that we've ended up with a CEO that has zero passion for what made Apple great. That is, a deep love for product design with the goal to create products that people can afford and instinctively know how to use. Instead, Tim Cook's passion is about the numbers and his talents, for better or worse, are slowly turning Apple into an IBM/MS of the 1990's. Boring, soulless, mediocre, and highly profitable. We're slowly losing this great company to shareholders and executives. What a crying shame. :(

Yes, agree 100%. I was shocked to see Jony Ive explaining the Mac Pro to Cook at the developer conference. A CEO who doesn't even know his own products which were just announced to the public? :eek:

And if that was some sort of "hidden" marketing, then it was surely a really bad one.
 
  • Like
Reactions: Aldaris
Does anyone really believe that Ive was solely responsible for any major business decisions such as selling a gold watch? Like he had final say over the board? “Lol”
 
Is this what happens to all great companies in decline? At first you have truly innovative visionaries that really care about the things they make like Jobs, Ive, etc. but then it’s taken over by merely competent middle managers (say, a good parts and supply guy that does operations really well) who try to max profit, price discriminate (in the economic sense), and do just enough to keep up but stagnates as a whole.

Are there truly always innovative companies when the drive/success is so tied to specific kinds of people (who may not be replaced/replacements don’t have the same power in the workplace)?
 
Stop speaking in broad generalities and explain What exactly about his performance makes you feel that way? He does not “strike you” as a design guy? Apple has developed the most popular wearables in AirPods and Watch, and all new iPhones that still sell 3X as many units as Johs did. The iPad is strong yet again with the redesign. The Mac has remained extremely stable despite a dying form factor for computing.

Cook also saw the services opportunity and has grown that to a $50B/yr business. He’s led Apple to industry best mobile silicon.

He’s also created $700B in shareholder value.

Yes, he’s making a profit, but he’s doing so by selling a mix of completely new products and updated products that have made Apple relevant in a fiercely competitive market.

I'll tell you how Cook's achievements and appeal differ from that of Jobs. One was a trailblazer who fought the status quo while the other courted the status quo. One was successful in spite of his rebellious ideas. The other was successful because of his populist products.

Comparing Cook's contributions and achievements to those of Jobs, is like comparing Oprah's to Martin Luther King's.
 
Funny thing about all this is that Mark Gurmans article for Bloomberg echos a lot of the sentiment from the WSJ piece, are they both lying?

Gurman has an excellent track record when it comes to Apple, certainly isn't known for writing BS
Tell me what sense it makes for Tim Cook to send a journalist an email full of lies? Now it keeps this story in the news when it probably would have faded as the tech world has no attention span and quickly moves on to the next thing. I don’t see any upside for Tim Cook doing this other than the story is crap and he wants everyone to know it.
 
  • Like
Reactions: ErikGrim
There has always been bias. The press covered for Kennedy back in the sixties.

When was the news without an agenda from the people who controlled/owned/distributed the content? Maybe there was the illusion of truth back in the day monopolies fed us the news but now at least we know everyone has an agenda. You choose who to believe or do the research and take the average of all the info.

Who was the most trusted guy back in the day? Cronkite?

https://www.newsweek.com/new-biography-cbs-newsman-walter-cronkite-dents-his-halo-64849

No, they sometimes omitted what didn't fit their beliefs and amplified what did, but they didn't report rumors & just lie about things like they do now. You never hear a retraction either! Most are Just tools of BOTH political parties in the US. Of course its not a very ;”fair fight” when 90% of the media have the same agenda as one party though...
 
  • Like
Reactions: nouveau_redneck
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.