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i still clearly remember WSJ claimed after Steve got back to Apple in 1997 that the company was doom to fail because they changed their strategy, and they kept spreading that message for at least 12 months. I still remember they said iPods was a funny and ridiculous product. See the problem is that bankers (not economists) are pretty much ignorant about technology, arts and humanity, the majority of these people are short-sighted and trying to make a big fuss and misguiding the mass
 
the part before they start talking about something they've previously discussed..

Jony is saying how he likes that when you take the shell off, you can just set it down and that element will just stand on its own..

(alluding to how he likes it in comparison to the original Mac Pro in which when you take of the access panel, you were left holding this biggish sheet of aluminum that didn't really set down so easily.. you'd have to set it on a pillow or blanket with both hands like a large delicate plate )
 
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the part before they start talking about something they've previously discussed..

Jony is saying how he likes that when you take the shell off, you can just set it down and that element will just stand on its own..

(alluding to how he likes it in comparison to the original Mac Pro in which when you take of the access panel, you were left holding this biggish sheet of aluminum that didn't really set down so easily.. you'd have to set it on a pillow or blanket with both hands like a large delicate plate )

I think FroKnows Photo had exactly the same impression as me: that Cook didn't really knew much about the design of the Mac Pro. Hence his opening remarks.

Looking at this video, the WSJ article makes a lot of sense to me.

But like you said before: you believe what you want to believe.
 
As an Apple enthusiast and long time user, I find this video disturbing. Looks like Cook saw the Mac Pro for the first time in person :eek:
I don't believe that. I think it was a "stunt" in order to talk more about the design of the Mac Pro beyond what was said during the keynote, as sort of a "chat" that camera and journalists could pick up.

Now that Mr. Ive announced he's leaving, the conspiracy abounds. I recall similar "chats" between Cook and Ive in other product unveilings (iPhone X for one comes to mind).

It might be that Mr. Cook isn't as much involved in product design and concept as Jobs used to be, but having fine people doing a fine job and letting them do it, for a company as big as Apple is now, isn't necessarily a bad thing. Micromanaging product development was fine when Apple was 1/100th of what it is now. That said, I completely agree with John Gruber:

"I don’t think that “chief design officer” should have been a one-off title created just for Jony Ive. Not just for Apple, but especially at Apple, it should be a permanent C-level title. I don’t think Ive ever should have been put in control of software design, but at least he is a designer.

I don’t worry that Apple is in trouble because Jony Ive is leaving; I worry that Apple is in trouble because he’s not being replaced."
 
Glad to see I'm NOT the ONLY ONE ripping on Cook for his (& the company's) mistakes :)

When Cook was handed the reigns, someone forgot to tell him that "It (the iPhone/iPad) is a Computer," & it needs a fair amount of DRAM for Devs to craft Unique & Innovative apps !

I've said it before, I'll say it again, Cook makes a fantastic #2 or #3 @ Apple, but a Horrible #1 !
 
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I'm not really sure what to think about all of this. I believe it's quite likely Jony is leaving Apple because he is just frustrated, but I think he needs somebody who is bringing him down to earth. He is a designer not a real product guy. Design is just one aspect of a product. Designing a computer is like designing a car. You have to follow many many rules, you are quite limited with how the product is gonna look and work. And if you try to break those rules, you will end up with a flawed keyboard, thermal issues etc.

But I don't feel that Tim was bringing Jony down to earth. Tim is not a product guy. He just trusts the team, trusted Jony. But Jony seems like a perfectionist and I think he is responsible for current badly-repairable non-upgradable Mac designs. And Timmy is ok with that because it means more money for Apple.

I don't know. Apple seems to be quite a mess internally right now. They need strong team leaders and not split the core responsibilites to so many people.
 
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I dont believe Tim Cook for a second here. Honestly...he seems like a great guy, but he is in no way, shape or form the next Steve Jobs and never will be. He just doesnt strike me as a person who has the passion for design and innovation steve had.

So i totally get why Johny would want to leave and seemed to not care any more with apple because his partner Steve is gone and there is no one worthy for him to bounce design and ideas off of. Tim is just not that guy.

What they need there is another Rebel, another Steve Jobs who cares more about changing the world then making a profit!


Steve died just before the iPhone 4s. I think it’s safe to say a lot of positive things have happened with Apple since then. In short ****. Steve was amazing but he built a phenomenal team and personally chose Tim to lead the company. So in effect you discounting Tim is actually you saying you think you know better than Steve did - a man who worked closely with Tim for decades.
 
I dont believe Tim Cook for a second here. Honestly...he seems like a great guy, but he is in no way, shape or form the next Steve Jobs and never will be. He just doesnt strike me as a person who has the passion for design and innovation steve had.

So i totally get why Johny would want to leave and seemed to not care any more with apple because his partner Steve is gone and there is no one worthy for him to bounce design and ideas off of. Tim is just not that guy.

What they need there is another Rebel, another Steve Jobs who cares more about changing the world then making a profit!


Tim isn‘t Steve. That might be not ideal, but at least he is fully aware of this fact. What would be far worse would be somebody at the helm who thinks he is the next Steve Jobs and acting like that. And let’s be honest: there‘s more than a few people out there who fit that description. None of them is in any shape or form fit for that job. None.
[doublepost=1562051527][/doublepost]T
when a CEO, any CEO defends the company they work for, does it carry any weight at all? Even a teensy weensy bit? Of course not. They're the company's number one cheerleader and never would put things in a bad light.

For example, all we get is the usual T.C. "fantastic products in the pipeline" variant
TBH, some products like the EEG feature of the watch and the AirPods truly are great.
They’re as Apple as they can get.


Some others have room for improvement, of course. But what products don’t?
 
the part before they start talking about something they've previously discussed..

Jony is saying how he likes that when you take the shell off, you can just set it down and that element will just stand on its own..

(alluding to how he likes it in comparison to the original Mac Pro in which when you take of the access panel, you were left holding this biggish sheet of aluminum that didn't really set down so easily.. you'd have to set it on a pillow or blanket with both hands like a large delicate plate )
Great clip. You can see by the body language and the conversation that they are not at all comfortable with each other.
 
"Apple's design team is stronger, more vibrant, and more talented than ever"

...and that is the reason why we are contracting an external design company.
 
Tim is right about “one more thing”. What they are working on and the price will “blow you away”,
”Crazy Eddie” has been recast as Tim Cook. The prices are “insane”.
 
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I guess the design team is currently working on the 2019 iPhones - if anything, their cringe-worthy design (price and debilitating lack of innovation too) will certainly blow me (and many others) away.
 
Tim is calling this article inaccurate, but makes no claim about the WSJ in general. Who is this "they" who told you the WSJ is the best? It's just another Murdoch media asset, though somewhat more reality based than Fox.
They were talking about it at the introduction of Apple News+.
 
Possible scenarios based on whats available.

- If Ive wanted to leave Apple out of Frustration then he would never take Apple as a client.
- Apple as a client only means that there is work to be done which only Ive can do.
- Wallstreet does not need stories to be calmed, they generally know more than most people (AAPL is up 1.8% since last 5 days)
- His philosophy of design perhaps holds little value internally since the team may have leant all that Ive had to offer and Ive perhaps is looking for a change while still staying loyal to Apple by making it a Client and being there for Apple if needed.
 
I couldn't care less about your internal affair. Where is the reliable MacBook Pro that I loved? Every update is two steps forward, three steps back. It has been like this for quite some time now. I want a model with upgradable internal, good keyboard, ports, reasonable price (and the fact that parts are soldered doesn't help the insane upgrade price). CPU is supposed to be faster but the chassis is too thin to handle the heat. The 2019 model might be better but I doubt it can make use of those 8 cores fully. And what about the model without the touchbar? Still got the nerve to sell that at full price. Apple, in the past few years, you have been pleasing the shareholders and ignoring the customers. You raise the price thinking we will eat that up. Cutting features to sell adapters. The macOS is the only thing left that I enjoy.
 
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