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Apple CEO Tim Cook Says Financing iPhone X Can Work Out to Cost of Just a Few Nice Coffees Per Week

I seriously Believe that iPhone upgrade program is the single best way to buy a phone.. it's cost is almost half, and it's spread over the years. No doubt the cost per month may increase with a new phone, but it's exactly the way to go.. he's not wrong. People spending on food is much more than technology per month. Hell pizza account for atleast $10 per month.

Apple should really start launching the upgrade program for other products and in other countries.. they should bring one specially for a Mac...
 
dumastudetto said:
A lot. There are days when I do my entire job from my iPhone. That's email, that's putting together important presentations, editing spreadsheets, reviewing spec sheets, trading financials, I've edited video and photos from my iPhone, fixed php code, etc. It can do it all, and my iPhone X will do it all better now thanks to the all-new bionic processors.
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NEWSFLASH...email (and anything requiring the internet) only moves as fast as the network you're connected to.
 
I work with people in marketing and advertising. One told me this is an age-old ploy based on a psychology phenomenon that people use to negotiate with themselves. It used to be called the “candy bar argument” by ad men. It does two things. It convinces the buyer that he can budget for it. It also detracts from the total cost. Ultimately, the buyer doesn’t sacrifice the indulgence that will pay for the purchase. And in reality, he can’t afford it, or he is paying too much for it. The sales technique is used with products or services that are outright luxuries.
 
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For the next TV spot
 

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Defthand said:
I work with people in marketing and advertising. One told me this is an age-old ploy based on a psychology phenomenon that people use to negotiate with themselves. It used to be called the “candy bar argument” by ad men. It does two things. It convinces the buyer that he can budget for it. It also detracts from the total cost. Ultimately, the buyer doesn’t sacrifice the indulgence that will pay for the purchase. And in reality, he can’t afford it, or he is paying too much for it. The sales technique is used with products or services that are outright luxuries.
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Ultimately it is up to the individual whether they actually make the sacrifices in order to pay for the thing they want.

It is not unreasonable for Tim Cook to explain why the IPhone X is not unaffordable for most of its customers, when people kept trying to claim that it is. Whether it is deliberate marketing or not, it is also the truth - if you want an iPhone X you most likely can afford to buy one.
 
QCassidy352 said:
Any overpriced good can be made to look more reasonably priced by spacing out the payments far enough. Doesn’t make the price any lower.
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Sadly, most people don't think that way.

People are free to buy what they want but justifying things by saying " oh its only X amount per month" or " its only an extra few dollars every week" is the absolute worst line of thinking when buying.
 
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The funny thing is, the phone bill is what would kill me. I pay $45/mo for straight talk and that's okay-- it gets about 12GB data a month. I mainly use web and text. I saved up for the SE and bought it outright. I love the phone to hell and back. The X looks awesome, and I'm sure I'd love all the face-scanning, photo taking stuff, but it's way too expensive.

Financing is looking to be about $47-56/mo if I already had a major carrier, so that's already the cost of my cheaper phone service. If I were to switch to AT&T to get the phone financed for $38/mo, the phone plan would be $100/mo for only 10GB of data.

It just ain't gonna happen, lol. I'll keep dreaming.

Edit: I don't drink coffee so I can't budget that in.
 
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jonnyb098 said:
Sadly, most people don't think that way.

People are free to buy what they want but justifying things by saying " oh its only X amount per month" or " its only an extra few dollars every week" is the absolute worst line of thinking when buying.
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Why is it so bad?

I often budget my business expenses in such a way. Money comes in monthly, and I set aside amounts for each item that may only come due next quarter, or next year.

As long as you can make the numbers work, and you stick to the budget plan it works just fine.
 
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"I think you would find you could buy an iPhone X for $33/month. So, if you think about that, that's a few coffees a week -- it's less than a coffee a day at one of these nice coffee places."

Funny how this used to be the analogy used for sponsoring poor children when it compared it to a 50 cent cup of black coffee. Now we are saying, Well hell, it's less than a $5 Starbucks latte per day! (I used to have one 2 days a week, now I make my own at home.)

He has become a master marketeer.

Did I buy the iPhone X...yes I did... :p)
 
I've told myself I'll drink less Starbucks at least 10 times over the past couple of years to justify the cost of iPhones, TV, Apple Watch, Sonos speakers etc.
Even bought a Nespresso.
Still drinking as much Starbucks as I ever did...!
 
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The problem we face, a dollar here a dollar there, quickly adds up to a significant amount. Old saying, “manage the pennies and the dollars will manage themselves”, holds true today.
 
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In Italy we usually pay everything a lot more than USA but the bill cost of the phone you guys have... wow. In Italy Vodafone offers me 1000min, 1000sms and 10GB for 10€ (11,62$)
 
gatearray said:
Nah, just keep drinking "nice" coffee along with your iPhone 6S, it works just fine. Problem solved-er. :)
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That's the other option. But you have a choice, that was Tim's point. We're talking about a 1000 bucks spread out over a year. It can be done.
 
If you really want the X and can justify the cost I’m sure you would find a way. In reality it’s not much more than the 8.

Need and want are two different things and if I was in the market for a premium phone the X is the one to have.

It’s becoming more clearer to me just how good the X is.

On another note I really want the iPad Pro 12” totally excessive for my needs but fallen in love with that large screen after trying one.;)
 
As others have stated, I do find it strange Cook that makes this comment with the comparison of the iPhone X and coffee. Not that it's inappropriate, but it's almost like it's a sales tactic and that he's trying to use an alternative method to comfort those who are considering iPhone X due to the price tag.
 
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If you need Tim's help in justifying a four figure $ phone - you should probably not get a new phone.

Did you put away some money in an IRA for your retirement last year?
Are you skipping safe tires for your car?
Plan an life changing trip to another country?
Give your child months worth of interesting experiences (plays, museums, etc.)​

I think there's a sad number of people who can't scrape together enough each month to experience real life, plan for their futures, do the important things (that doesn't include getting twitter on a really pretty screen) that are instead convincing themselves they need this status system phone.

It's real money - whether you pay it monthly, or think it's somehow "included" with you plan, that's a thousand dollars you no longer have for something else in your life.
 
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The carriers force very expensive service plans on people in order to get the relatively inexpensive phone payment plans.

So no, Tim. $33 is is not what one pays. Might as well sit at Starbucks all day and suck ‘em down.
 
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