Apple CEO Tim Cook Says Power Management Feature in Older iPhones Will Be Able to Be Turned Off in Future Update

[Calebt59]

For me it would be Full Throttle until it quits .

 

[Puddled]

Every day goes by more of the truth comes out. Tim Cook is only halfway there though. He needs to be completely upfront and admit that the throttling was to cover up the battery shutdown issue which is much more widespread.

Forced into this by the law suits no doubt.

Good. Although i suspect this to be fudged by apple.

 

[Bacillus]

If Apple did this for purely altruistic reasons then who am I to disbelieve them?

I should also disclose here that I paid upwards of £1000 for a notched mobile phone and a set of dongles. And don't mind one bit that the competition has moved on two years in comparison featurewise - for a lot less..

THAT's how blindly loyal I am. I should also point out that I also won't eat any fruit unless it's Apple based either. Thank you Tim. I also have no problem with the increasingly complex UI either and am confident it's all'for the best'. And can I also mention that I too agree that 'Less Features For More Cash' is the way forward and personally am looking forward to seeing what is next to go in the next iPhone iteration. Excellent! Hooray!

Yeah - how can we pay them some extra dollars for their poor salaries & mediocre HQ

I think this is accurate, but I still wish he had come across as more humble. Had the system they are building now been in place from the start, this would have been less of an issue. Cook often talks of Apples great CSAT, I would expect better handling of an issue that is clearly causing many to lose confidence in Apple.
With a bit of luck this might cause Apple to consider building more battery capacity into future devices.

How about getting rid of those that caused these problems in the first place ?

 

[deferredAnon]

Make no mistake, Apple is not comfortable with this toggle option. Even in the initial apology, Apple did not indicate they would provide an option, but just a battery health indicator. So, I am glad enough pressure was given to them for them to cave in.

 

[sofila]

LoL....and support what other Upstanding company?

You are supporting a company, some others are simply getting the tools needed for their jobs

 

[Bacillus]

Apple did nothing wrong. I'm disgusted with all the misleading stories and clickbait headlines.

Don't like what Apple does? Use Androids.

Great reasoning. Caught a thief ? Let him shop next door...

 

[sofila]

An unhealthy battery IS covered under warranty. Apple will gladly replace it if it fails a hardware test. What they won’t do is give you a free battery 3 years after you purchased the phone.

Batteries are consumable. Life-long lasting batteries using Li-ion do NOT exist. It is unreasonable to expect Apple to keep footing the bill to replace a battery that ages like Li-ion batteries do. Apple can detect a failing battery and a consumed battery. If it's failed, it's covered under warranty. If it's consumed, you have to buy another battery. Batteries don't last forever and they never have. Every one is hell bent on blowing this whole fiasco out of proportion because it's Apple. Get over yourselves. /rant

Phone can crash. Or phone can keep running.

I'm still mystified that people got all bent out of shape that the phone does what it needs to do to keep running. My son's phone was experiencing this (the phone crashing when it had 20-25% battery), until he upgraded to iOS 11, then the crashes stopped.

Seems to me if your option is a crashing phone, or one that keeps running, most people would opt for the latter. People must really be looking for things to turn into causes.

It sounds like a design flaw from an engineering level. The batteries used were probably either too small for the draw, or maybe they were defective.

Yes, batteries don't last forever, but having so many fail to the point that Apple has "fix" the issue by gimping the phone is a problem.

Apple did nothing wrong. I'm disgusted with all the misleading stories and clickbait headlines.

Don't like what Apple does? Use Androids.

There are a lot of people who bought new phones because they were not told that a new battery would fix the throttling. Those people might want some compensation I suppose, as a new phone is $600-$1200 these days.

You are ignoring this point: now people will be told than a simple battery replacement will solve the Slow Phone problem. That was obviously not known prior to this. People thought the only fix was a new $700 phone.
Geez.

That's nice of him. Instead of paying $29 to bring my iPone 6+ up to speed like it was, I sold it and bought an iPhone 8 plus. Screwed with no phone to be "fixed". Hmm, $29 or $1050? Yep, there are victims beyond the discount battery solution.

Preventing customers (willing to pay cash) from replacing batteries at request (at least once in a phone lifespan) definitively puts the company in a shadow zone.

 

[JosephAW]

Add that and 32 bit support switch and I'll be on iOS 11 tomorrow.

 

[Tozovac]

Apple could have implemented a simple notification to the user: Battery needs replacement! One with a red bubble at the General Seetings App. Just as persistent as the Update Notification.

Instead they decided to proceed via the “Throttling Route” which is most certainly more time and resource intensive to develop and implement.

Now why is that? Most would guess the answer, I assume

And, equally importantly, permit convenient, easy battery replacement. How novel of an idea with that be? Imagine if car batteries were not user replaceable?

 

[chucker23n1]

Apple clearly show on their web site the design life of their batteries.

https://www.apple.com/batteries/service-and-recycling/

Has anyone found similar information from the other manufactures such as Samsung, Google, HTC etc?

Good question. I haven’t found any manufacturer info. Most third parties seem to claim that 500 cycles are typical. (One source says 300-500, and another 1000.)

I wonder why Apple went this route. Clearly it isn’t size, if the Watch can handle more. It could be production volume: maybe they can’t source a higher-cycle count battery at hundreds of millions a year.

(And it could be cost savings.)

 

[I7guy]

Great reasoning. Caught a thief ? Let him shop next door...

Well there are people who don’t like the way Apple is Run, dont like their products, or the management and continue to buy their products. So there is a certain amount of truth be told in that comment.
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And, equally importantly, permit convenient, easy battery replacement. How novel of an idea with that be? Imagine if car batteries were not user replaceable?

You can buy a fixit kit. It’s childplay for some people same as car batteries.

 

[BigPrince]

I hope the settlement of the lawsuits results in thicker iPhones for bigger batteries and detailed change logs for iOS updates.

 

[d5aqoëp]

Amazing to see still so many people saying Apple did nothing wrong.

The level of their “loyalty” is beyond imagination.

1. There are few of those members on Macrumors which we can count on our fingertips. They have literally handed over their souls to Apple on a Golden Platter.
2. Likewise, there are also many who needlessly criticize Apple for anything and everything. They might be proud owners of some low end Android or cannot afford Apple devices.
3. There are extremely few who call out Apple on their bullcrap but get mistaken for being Apple haters.

 

[DevNull0]

We're not mind readers. When Apple says "improves power management during peak workloads" nobody but Apple engineers translates that to "we throttle your processor frequency."

Honestly, I don't think even Apple engineers are able to translate it that way. "Your CPU is technically capable of 1500MHz, but any time you try to run something CPU intensive, we'll cut it back to 500MHz to reduce current draw" is not something a sane engineer would come up with on their own.

It takes a special kind of marketing person to may that particular leap.

 

[Fuchal]

I look forward to everyone complaining in 6 months that their phones are randomly restarting.

 

[chucker23n1]

Honestly, I don't think even Apple engineers are able to translate it that way. "Your CPU is technically capable of 1500MHz, but any time you try to run something CPU intensive, we'll cut it back to 500MHz to reduce current draw" is not something a sane engineer would come up with on their own.

It takes a special kind of marketing person to may that particular leap.

Given the additional context the engineers had, they could probably figure that out. Some of them built this feature, after all.

 

[Ad13]

This company is so full of it ...

Very true! They’ll try to save face on this issue. I bet any money that they’ll engineer it in to the later release with the fix to make sure that it’s really does shut down unexpectedly and then at least they say ‘I told you so’. I just don’t trust them anymore.

 

[RickInHouston]

Maybe some of us should reconsider doing business with Apple?

Even for one year would get their attention.

 

[dannyyankou]

Apple did nothing wrong. I'm disgusted with all the misleading stories and clickbait headlines.

Don't like what Apple does? Use Androids.

You don’t think it’s wrong to slow down iPhones without telling the user? I wouldn’t mind if they were upfront and told us they were doing this to avoid unexpected shutdowns, but they were so deceptive about it.

 

[nviz22]

They still make amazing products so until the time comes where that stops I see no reason to.

The other options out there aside from phones just aren’t good enough to compete with Apple

Depends on your needs. The Pixel line and Galaxy line are viable alternatives.

 

[Ad13]

Even for one year would get their attention.

They have enough customers. They’re not bothered and couldn’t give two hoots what a few disgruntled customer do or think. I love(d) Apple, but my trust in them has severely taken a battering.

 

[RickInHouston]

Next update: iPhone users upset their “old” iPhones are randomly crashing and have terrible battery life.

And if shutdowns and reboots where to happen wouldn't you wonder if the company isn't so perfect, after all. Wouldn't this make the apple phones much lower on the list in terms of 'what you should consider buying"? Wouldn't reviewers KILL the phone for doing this?

Apple controlled the dialogue and spun this story 180 degrees and fanboys are buying it.

Ridiculous, I say.

 

[Black Tiger]

Apple could have implemented a simple notification to the user: Battery needs replacement! One with a red bubble at the General Seetings App. Just as persistent as the Update Notification.

Instead they decided to proceed via the “Throttling Route” which is most certainly more time and resource intensive to develop and implement.

Now why is that? Most would guess the answer, I assume

Then they would be accused of forcing users to replace a battery when they could have just reduced performance by a small amount instead. See how it is a lose-lose?
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And if shutdowns and reboots where to happen wouldn't you wonder if the company isn't so perfect, after all. Wouldn't this make the apple phones much lower on the list in terms of 'what you should consider buying"? Wouldn't reviewers KILL the phone for doing this?

Apple controlled the dialogue and spun this story 180 degrees and fanboys are buying it.

Ridiculous, I say.

All phones do this when the battery wears down. The difference is that Apple doesn’t abandon phones after releasing them like every Android set out there.
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For me it would be Full Throttle until it quits .

Yeah? Tell that to all the people who complained about the random shutdowns and led to Apple making this change in the first place.

 

[Solomani]

Why did they cut out the bit where TC says 2018 will be the year of the Mac Mini?

Because it's not.

2018 will be the Year of the AppleTV Done Right.

 

[Tozovac]

Well there are people who don’t like the way Apple is Run, dont like their products, or the management and continue to buy their products. So there is a certain amount of truth be told in that comment.
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You can buy a fixit kit. It’s childplay for some people same as car batteries.

Why. Why is a kit needed. Why not shift Jony’s amazing design prowess away from trying to figure out whether to remove physical volume buttons or on-off button next and concentrate on a convenient and robust and acceptably attractive battery access and replacement method.

Why is that not even a thought to some.