“Own the primary technology”, exciting! iPhone vibes.
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Apple CEO Tim Cook Teases AR/VR Headset and More in New Interview
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What was that Italian guy his name again with the fancy hair? He should be doing the presentations and interviews imo.
So… Tim wants everyone back in the office…but yet, wants us to use his headset to collaborate digitally on projects? So which is it, full office, or full remote?
Tim posing for his upcoming UFC fight.
And he will win as he has enough money to pay off the ref and his opponent.
Why limit yourself to just two possibilities?
Also... AR applications go far beyond employees collaborating on something. That's just one of countless AR applications.
3D TVs did not even take off because people do not want to have something on their face all the time and that was about leisure activities and not work related, I hardly want to wear my glasses ... this seems like a niche product at best*
*saving my own comment for 5 years from now
*saving my own comment for 5 years from now
"I'm not interested in putting together pieces of somebody else's stuff. Because we want to control the primary technology. Because we know that's how you innovate."
Is Tim serious?
Apple has acquired 109 companies, including 20 in the last 5 years!!!
Yep, real innovation there,..Lol
Is Tim serious?
Apple has acquired 109 companies, including 20 in the last 5 years!!!
Yep, real innovation there,..Lol
It's really telling how tenacious Cook has been about their AR/VR strategy, it makes me feel like they have something truly surprising and innovative which will rock the tech world. My gut continues to tell me this will flop hard, but Cook's tenacity makes me wonder. He's a bean counter by nature, much less of a visionary than Jobs, so would he really risk so much if he didn't have an ace up his sleeve?
You're lucky. I make the same face anytime I read news that includes Tim.
Put him back in the role he's good at. Let someone passionate run Apple.
"My thinking always evolves. Steve taught me well: never to get married to your convictions of yesterday. To always, if presented with something new that says you were wrong, admit it and go forward instead of continuing to hunker down and say why you're right."
they also bought Siri and it seems like since everyone from the initial team left the company, Apple has no idea what to do with it within their own skill sets
Looks like you missed: "...and go forward..."
He's talking about keeping your mind open and going forward with potentially better approaches, rather than clinging to a worse approach just to say you're right.
TheYayAreaLiving 🎗️
Suspended
I've said this before and will say it again. I will only buy this Apple's AR/VR headset only if Tim Cook does the demonstration himself during WWDC 2023. Otherwise, I won't be impressed.
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He was explaining his shift toward AR/VR after having previously saying it would fail. I still think this is HomePod 3.0, though.
AR/VR has been and gone.
Apple would have to do some completely new that world to make themselves not look out-of-touch with the rest of the tech world.
Apple would have to do some completely new that world to make themselves not look out-of-touch with the rest of the tech world.
Steve also never had to manage the development and release of a product with the workforce working from home for extended period making leak control next to impossible. There is enough info out there that reports are already undermining the device attempting to kill any buzz with negative articles. He also knows releasing a new device that will need a ton of developer support in an undeveloped market will require more effort than usually.
I think Jurassic World Dominion really ruined Tim for me.
Yes, like iPod and iPhone. Which many people here panned years ago.
Right now the rest of the world is about bulky/heavy goggles.
Don't expect that from Apple.
AR has been and gone? Really?
I’m not reading the interview. I just want to see this thing in action. I can’t wait.
But I don’t have a spare $2-3k in the sofa cushions, so I’m just going to spectate.
But I don’t have a spare $2-3k in the sofa cushions, so I’m just going to spectate.
Still seems like a use case only Apple could come up with. So there might be many engineers or architects wearing $3000 AR headsets just because they want to see the same 3D object in the real world at the same time?