Apple CEO Tim Cook has seemingly teased the company's upcoming mixed-reality headset in an
extensive interview with
GQ.
Cook features on the cover of
GQ's Global Creativity Awards 2023 issue. The interview with
GQ's Zach Baron, titled "Tim Cook Thinks Different," delves into multiple aspects of Cook's career, premiership, and personal life. Explaining why Apple may, hypothetically, be interested in AR/VR hardware, Cook said: Cook went on to suggest that measuring physical objects and placing digital art on walls are just the start of the potential use-cases for AR, seemingly implying that there are far greater possibilities. Baron then raised the fact that in 2015 Cook told
The New Yorker that he was highly skeptical of Apple manufacturing smart glasses, similar to Google Glass, as an early AR product. At the time, Cook said:Now, Cook admitted that he is willing to say that he was wrong:Baron then asked Cook if the fact that neither Google Glass nor Meta's Quest headsets have made considerable impact among consumers would make him skeptical of Apple offering a product in the AR/VR space. Cook responded that Apple has a history of succeeding in areas where people have doubted it:Read the
full interview for more information about Cook's thoughts on leadership, his public image, comparing himself with Steve Jobs, working at Apple Park, his pay, and more.
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Apple CEO Tim Cook Teases AR/VR Headset and More in New Interview