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Apple CEO Tim Cook Teases AR/VR Headset and More in New Interview
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There you go again. Making stuff up. I did not say "they were widely panned."
I said: "Which many people here panned years ago."
"Here" means this forum.
Accuracy counts. Try and embrace it.
Considering he is the same one who said, never ask what Steve would do. 🙄
Probably the same geniuses behind Siri's development!
No need for the Mac here, the headset will be good for architecture the same way the iPad is great for architecture. You will be able to export a BIM model from your Windows computer to the headset to later view on the field. Actually, strike that - You will be able to open the model live on the headset thanks to BIM360 cloud. I'm personally hoping this kickstarts an effort from Autodesk to rewrite all their apps for macOS on Apple Silicon starting with Revit, but I have very little faith in them. They would rather make Revit into a webapp that runs on the cloud than make us mac users happy.
Successful Apple products have a general use case.
The headset it too intrusive/inconvenient to be that product.
The headset it too intrusive/inconvenient to be that product.
It must be BIM hour! 🎶 Hey hey hey! BIM's on the way!
(few people will get the reference)
“Tim Cook Thinks Different”… What a load of horse manure! Like most MBAs, Tim Cook doesn’t have any original thoughts. He just jumps on the bandwagon of whatever happens to be the trend of the day. Case in point: Eliminating the Apple-pioneered user-friendly skeuomorphic design (which was backed by three decades of meticulously painstaking research on user experience) and replacing it with the user-unfriendly Microsoft-pioneered flat design (which debuted on the Zune player, then Windows 8 and Windows Phone, then copied by Google, then copied by several others, and finally copied by Apple).
I think it’s pathetic. It’s a clear case of sour grapes: back then he knew apple didn’t have anything to release and wouldn’t for a long time, so he downplayed the product. Now he is finally about to release something so he claims to have changed his mind. The truth is that back then he had something to sell, but I doubt he changed his view on the matter. Anyway personally I think he was right the first time round: this was and still is a niche, and probably will be for a very long time, until there is some compelling application. People don’t want to wear a heavy thing on their face.
The only problem I see this headset solving is Apple's need to appear innovative.
I'd be a lot more interested in them focusing on filling out their product lines, like a consumer display 27"+, iMacs that are 27"+, a lighter laptop like they used to have, more gaming titles, a gaming handset that reliably works and rolling out their credit card, health and license services more broadly. All low hanging fruit and we're going into this nonsense.
I'd be a lot more interested in them focusing on filling out their product lines, like a consumer display 27"+, iMacs that are 27"+, a lighter laptop like they used to have, more gaming titles, a gaming handset that reliably works and rolling out their credit card, health and license services more broadly. All low hanging fruit and we're going into this nonsense.
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Back then VR sucked. We can argue about its current state, but back then it definitively sucked. The tech simply did not exist back then for Apple to create a product up to their standards.
Apple CEO Tim Cook has seemingly teased the company's upcoming mixed-reality headset in an extensive interview with GQ.
Cook features on the cover of GQ's Global Creativity Awards 2023 issue. The interview with GQ's Zach Baron, titled "Tim Cook Thinks Different," delves into multiple aspects of Cook's career, premiership, and personal life. Explaining why Apple may, hypothetically, be interested in AR/VR hardware, Cook said: Cook went on to suggest that measuring physical objects and placing digital art on walls are just the start of the potential use-cases for AR, seemingly implying that there are far greater possibilities. Baron then raised the fact that in 2015 Cook told The New Yorker that he was highly skeptical of Apple manufacturing smart glasses, similar to Google Glass, as an early AR product. At the time, Cook said:Now, Cook admitted that he is willing to say that he was wrong:Baron then asked Cook if the fact that neither Google Glass nor Meta's Quest headsets have made considerable impact among consumers would make him skeptical of Apple offering a product in the AR/VR space. Cook responded that Apple has a history of succeeding in areas where people have doubted it:Read the full interview for more information about Cook's thoughts on leadership, his public image, comparing himself with Steve Jobs, working at Apple Park, his pay, and more.
Article Link: Apple CEO Tim Cook Teases AR/VR Headset and More in New Interview
"You think Valve Index is expensive? Wait till you see what OURS cost!" - Tim Cook (probably)
Business use of AR is severely limited in scope, therefore software tool makers won't prioritze support for it, there is no market. It won't take off in business before it is almost main stream.
The only true use case for AR with scale is main stream games that use your environment. If apple can lure game developers to make games, depends on how widespread they can make the headset or else it will be a desert town like Apple Arcade.
The only true use case for AR with scale is main stream games that use your environment. If apple can lure game developers to make games, depends on how widespread they can make the headset or else it will be a desert town like Apple Arcade.
Add the price of the Valve Index to the cost of a good PC that will be required for you to use the Index.
I 'member, when ol' uncle Jobs used to say "A lot of times, people don't know what they want until you show it to them."
Now what Cook did here is the exact opposite: it's hasbara about why people SHOULD be hyooed for something Apple will try pushing.
Here's the deal though: the "pro" machines Apple makes are not pro any more. Not since the last Pro machine got abandoned indefinitely. The rest of the stuff is prosumer-segment for people who choose simplicity or style over performance. That goal was really hit home with their "pro" monitor which is not pro in any way and has bloom-effects due to the c*appy led lighting.
So what is Cook trying to say here... collaborate with another person so both wear the 2000-4000 usd glasses and have a VR experience of remodeling your home? Or what, memojis IRL? This has "flop" written all over it.
Now what Cook did here is the exact opposite: it's hasbara about why people SHOULD be hyooed for something Apple will try pushing.
Here's the deal though: the "pro" machines Apple makes are not pro any more. Not since the last Pro machine got abandoned indefinitely. The rest of the stuff is prosumer-segment for people who choose simplicity or style over performance. That goal was really hit home with their "pro" monitor which is not pro in any way and has bloom-effects due to the c*appy led lighting.
So what is Cook trying to say here... collaborate with another person so both wear the 2000-4000 usd glasses and have a VR experience of remodeling your home? Or what, memojis IRL? This has "flop" written all over it.
No, didn't miss "go forward" lol.. just different interpretations. ^_^
But what you're saying.. yes, maybe..
This has failure written all over it. Google Glass users saw people actively turn away. Make the glasses invisible and it might work.
