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I’m not reading the interview. I just want to see this thing in action. I can’t wait.

But I don’t have a spare $2-3k in the sofa cushions, so I’m just going to spectate.
Agreed! 15 years from today. It might be worth $50,000 tho. As long you don't open the box.
 
Yes, like iPod and iPhone. Which many people here panned years ago.

Right now the rest of the world is about bulky/heavy goggles.

Don't expect that from Apple.

AR has been and gone? Really?
Goggles are the tried, tested and failed. Making them lighter, more high res with better battery life won't get people wearing them.

Glasses you can pop on and off for a quick bitesize experience is understandable. The downside is glasses need to come in multiple designs otherwise people will say they don't look good in them and not buy them.
 
…the glasses form-factor is more intrusive and “tech foreground” than giant Rift goggles?
 
We shall see about the headset. The headset as we know seem…blah but with Apple’s take, it may have you thinking, “Damn. This is something I didn’t know I needed.” I’ll wait on the presentation and seeing it in person before I judge.
 
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I've said this before and will say it again. I will only buy this Apple's AR/VR headset only if Tim Cook does the demonstration homself during WWDC 2023. Otherwise, I won't be impressed.
So you won't make a purchasing decision based upon quality, usefulness, features, etc., but only if some particular person demonstrates it? That may be the most absurd and silliest purchasing criteria I've ever heard.
 
This thing will basically be like the AirPods Max. Only a few select people will buy and use this thing. Like :

1 - Rich people who are looking for a new experience and who love to spend money on fancy technological gadgets ;
2 - Poor people who go into debt to buy these premium and niche products because they think it will give them societal status and other people's validation ;
3 - Influencers.

That's about it. The vast majority of "normal" people won't be interested in having this thing glued to their face. This isn't like the iPhone. Come on, people... How is this going to change everything? The iPhone came at a time when a lot of other big things started to come up, too. Social media, digital pictures, modern emails, huge music libraries, etc etc. And the iPhone was an evolution of something that already existed for a long time : the phone. VR/AR is a niche thing and is only happening in a vacuum, really. It's very niche. The public won't rely on this to do their daily tasks.

People said this about the Apple Watch, too. How it was going to replace the way we communicate, we weren't going to need a phone anymore, just talk into your wrist. Yeah.... I know maybe 5 people with an Apple Watch and they've told me a few times how "extra" it really is, it's a gadget, it didn't change their daily lives like smartphones did.
 
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Wow, I've never heard him so lacking in eloquence and conviction. This indicates a genuine concern within Apple about this product, perhaps more than any other product in their line up.
 
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Everyone seems to be assuming that this will just be another VR/MR/AR helmet, similar to the Occulus and PS5 VR offerings. And that it will be very expensive.

But this is Apple. Prior to the iPhone there wasn't really the concept of the "app".

I consider myself skeptical, but I do not expect them to produce something that is a $3000 Occulus with no USP. I think some of these rumors are them testing the market for feedback.

I could, of course, be wrong, as could some or all of the rumors so far. But I have faith that they have a few tricks up their sleeve that no-one has foreseen so far.

Too many people are writing this off - and they've not yet even seen what Apple have created yet. This could be a game-changer, or an expensive and short-lived toy! Can't wait to find out though.
 
This thing will basically be like the AirPods Max. Only a few select people will buy and use this thing. Like :

1 - Rich people who are looking for a new experience and love to spend money on technological gadgets ;
2 - Poor people who go into debt to buy these premium and niche products because they think it will give them societal status and other people's validation ;
3 - Influencers.

That's about it.

4 - People who possess healthy imaginations.
 
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So he's already prepping himself to abandon it if things go south? (as they tend to do with these things, even the newest Playstation VR 2 has had surprising (for the company) lackluster sales) lol, that's funny...
And, PS VR 2 is selling at 1/4 the cost of Apple's. Sony only sold about 1/10th of their projection.

It's very hard to sell discretionary items in an economy where a home improvement loan is required to afford the ingredients in a 3 egg omelet.
 
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Everyone seems to be assuming that this will just be another VR/MR/AR helmet, similar to the Occulus and PS5 VR offerings. And that it will be very expensive.

But this is Apple. Prior to the iPhone there wasn't really the concept of the "app".

I consider myself skeptical, but I do not expect them to produce something that is a $3000 Occulus with no USP. I think some of these rumors are them testing the market for feedback.

I could, of course, be wrong, as could some or all of the rumors so far. But I have faith that they have a few tricks up their sleeve that no-one has foreseen so far.

Too many people are writing this off - and they've not yet even seen what Apple have created yet. This could be a game-changer, or an expensive and short-lived toy! Can't wait to find out though.
You know, I normally would agree with you about Apple selling "a cut above" products to justify their cost.

But,… with the reported internal pushbacks about the headset not being ready for primetime, I have my doubts.
 
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This guy is real piece of work. You can hear him saying 3 years later, 'we tried and made the wrong bet, we are moving forward'

tc hippy.png
 
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4 - People who possess healthy imaginations.
Lol

So, products create revenue to companies because "healthy imaginations"..?

A product has to make sense on the market by providing an actual use, it has to serve people in their daily lives... A product that's released just for the sake of letting people be "imaginative" is not going to sell very well. Before it's released, it has to know which demand it will fulfil. You're saying Apple is going to release this like "There, it looks cool, right? Now go find something fun to do with it" which is stupid
 
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This is going to flop.

It's going to get worse feedback than the TouchBar.

It's always easy to tell when Tim Cook is making a bad decision because he sounds like he is forcing an idea through gritted teeth.
 
So collaboration is certainly a good use case - in the business world where Apple has a great market presence (/s) - if they are not coming up with consumer oriented compelling use cases - and waiting for app developers to come up with those…
 
Yes, like iPod and iPhone. Which many people here panned years ago.

They were not widely panned. They sold like hotcakes as soon as iPhone moved to 3G and as soon as iPod got Windows support.

You make ups this fake history and terrible analogy and false argument in every VR thread.

You get criticised and debunked every time and you just wait for the next VR thread and do it again.

At this point you sound like a professional marketing person going on forums instead of a real user and real customer.
 
I think the situation happening at Apple is that Tim Cook wants something that will define his legacy and it was supposed to be this headset. The problem is they can't quite solve it and noticed the reception Facebook got with their Metaverse and how they fell flat on their faces. I remember Tim Cook talking many years ago about how AR was the future, but is it? And to what degree? And at what cost? Apple has hit quite a bit of home runs but they have also had flops along the way, let's not forget that. Right now all that defines Tim Cook's legacy is that he's kept Apple profitable, that's it. If we talked about the iPhone and other devices, all he's done is create a lot of confusion with the amount of options available per product, something Apple has never done before. iPhone, iPhone SE, iPhone X, iPhone Pro blah blah blah, something in Steve Jobs time was a huge no, and something we were all quite happy about to be honest.

From a consumer standpoint sure that's fine, I like options. Apple before Tim Cook has been about a product, and here's the product in a couple more upgradable options. Never has it been so confusing, and trying to squeeze out every penny out of a line of products. It's ridiculous if you ask me.
 
Lol

So, products create revenue to companies because "healthy imaginations"..?

A product has to make sense on the market by providing an actual use, it has to serve people in their daily lives... A product that's released just for the sake of letting people be "imaginative" is not going to sell very well. Before it's released, it has to know which demand it will fulfil. You're saying Apple is going to release this like "There, it looks cool, right? Now go find something fun to do with it" which is stupid

Seriously? You believe Apple hasn't done their research with respect to the potential of AR and are just fooling around with some cool tech hoping people will come up with their own ideas? And their collaboration with Stanford University's AR/VR laboratory over the last 7+ years was just for grins? Or, hasn't analyzed demand and applications in the market? Too funny! Yeah, that makes sense something one of the most successful companies in the world would do. Apple will release their device along with a suite useful applications. Ditto from developers.

Try and dig a little deeper with respect to what I said, in the context it was presented (people who will buy Apple's device), rather than assuming a worst case interpretation so you can let loose with an LOL.
 
So… Tim wants everyone back in the office…but yet, wants us to use his headset to collaborate digitally on projects? So which is it, full office, or full remote?
Neither. A combination of both, that’s why he asks for a 3 day in office schedule
 
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