Everyone seems to be assuming that this will just be another VR/MR/AR helmet, similar to the Occulus and PS5 VR offerings. And that it will be very expensive.
But this is Apple. Prior to the iPhone there wasn't really the concept of the "app".
I consider myself skeptical, but I do not expect them to produce something that is a $3000 Occulus with no USP. I think some of these rumors are them testing the market for feedback.
I could, of course, be wrong, as could some or all of the rumors so far. But I have faith that they have a few tricks up their sleeve that no-one has foreseen so far.
Too many people are writing this off - and they've not yet even seen what Apple have created yet. This could be a game-changer, or an expensive and short-lived toy! Can't wait to find out though.