Oh well, if you say so. If people are expressing the desire for their needs to be met by Apple, then their needs are not valid?
Please enlighten us, Mr. Psych
Last edited:
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook: ‘We Have Great Desktops in Our Roadmap'
- Thread starter MacRumors
- Start date
- Sort by reaction score
Please enlighten us, Mr. Psych
To say Apple isn't driven by profits is laughable. Is that why they increased the price of a 3 year-old Mac Pro? A fully maxed Mac Pro now costs in excess of AU $15,000. Hilarious!
The complete opposite is true Tim and you know it!
I used a 2014 Mac Mini (the low power version) at the library recently and I was surprised how big, outdated and sluggish it was. My iPhone 7 is about as fast if not faster when you consider it has faster storage.
I'd like Apple to make two Mac Minis. An über small and cheap version about the size of the Apple TV running a low power Intel chip and iPhone-like solid-state storage. Look how small the logic board is in the 12" MacBook and what's capable in a phone now. This should be possible. It would be the perfect smallest, cheapest Mac ever for anyone that wants to do coding or experiment with macOS as was the original idea. Call it a Mac Nano if you will!
Second, I'd like the see a slightly (but not much) beefier version with an actual dedicated graphics chip like GTX 1060, 1070 or RX 480 if not better. Something that's equivalent to a headless iMac for those that want to choose (or already have) their own display but is still capable of moderate graphics performance. If Apple weren't as driven by profits as Tim now says then they'd give people choices like these and not leave their products so stagnant.
The current Mac Mini, albeit woefully outdated, is a compromise product and doesn't really do anything particularly well. It was always crippled by poor graphics. That's fine if you're a super slim laptop like the MBA or new MacBook, but a product that big that doesn't rely on battery power should be way better.
The complete opposite is true Tim and you know it!
I used a 2014 Mac Mini (the low power version) at the library recently and I was surprised how big, outdated and sluggish it was. My iPhone 7 is about as fast if not faster when you consider it has faster storage.
I'd like Apple to make two Mac Minis. An über small and cheap version about the size of the Apple TV running a low power Intel chip and iPhone-like solid-state storage. Look how small the logic board is in the 12" MacBook and what's capable in a phone now. This should be possible. It would be the perfect smallest, cheapest Mac ever for anyone that wants to do coding or experiment with macOS as was the original idea. Call it a Mac Nano if you will!
Second, I'd like the see a slightly (but not much) beefier version with an actual dedicated graphics chip like GTX 1060, 1070 or RX 480 if not better. Something that's equivalent to a headless iMac for those that want to choose (or already have) their own display but is still capable of moderate graphics performance. If Apple weren't as driven by profits as Tim now says then they'd give people choices like these and not leave their products so stagnant.
The current Mac Mini, albeit woefully outdated, is a compromise product and doesn't really do anything particularly well. It was always crippled by poor graphics. That's fine if you're a super slim laptop like the MBA or new MacBook, but a product that big that doesn't rely on battery power should be way better.
Last edited:
That's nice but it's your opinion and your decision. Why shill for Microsoft on this forum? It's a mac forum. If you've left the ecosystem, why are you here? No thanks. Windows isn't for me. Mac is simple, easy to use and less expensive in the long run for me. I just bought a new MacBook and I'm very happy with the purchase and the performance. I am not even bothering to install a version of Office I have since the MBP comes with Numbers. Logic is a great DAW and costs a fourth of what Pro Tools costs. I will also buy a new iMac at some point in the future.
The 2014 Mac Mini taught us one thing, very clearly - Tim doesn't want to grow the Mac market, he wants to upsell the captive audience to spend MORE $$ on an iMac, MBP or Mac Pro. Seems that lots of people(tiny % you would call them) are holding out hope for a revised approach to the Mini. I doubt it will happen. In that case, it hackintosh time. I never thought I'd be forced to go down that route, but then Tim came along.
the real question is when will we see a new mac pro? the iMac and mac mini are basically running laptop hardware... not exactly for high end tasks
Sorry Tim, too little, too late.
In the past week, I've switched from an iPhone to a Pixel, which has innovative features like a headphone jack, and USB-C standards for when headphone jacks eventually do disappear, plus a customizable UI that beats the crap out of iOS. I've also replaced my rMBP with a PC I built myself for under 900 bucks, and I'm guessing runs circles around the current Apple desktops. And the best part is when one component breaks or needs upgrading, I can replace it.
In the past week, I've switched from an iPhone to a Pixel, which has innovative features like a headphone jack, and USB-C standards for when headphone jacks eventually do disappear, plus a customizable UI that beats the crap out of iOS. I've also replaced my rMBP with a PC I built myself for under 900 bucks, and I'm guessing runs circles around the current Apple desktops. And the best part is when one component breaks or needs upgrading, I can replace it.
If you believe this, you probably also believed him when he claimed that Apple had "the strongest pipeline that we've ever had".
It's good he finally addressed desktops, but there were a couple of inane things he said :
- folks in the media raising the stink? No, its customers that are frustrated
- the 5k iMac shouldn't be the best computer they've ever released. Should be the Mac Pro, which had a much higher price tag.
- folks in the media raising the stink? No, its customers that are frustrated
- the 5k iMac shouldn't be the best computer they've ever released. Should be the Mac Pro, which had a much higher price tag.
that might change next year with the introduction of AMD's Ryzen processor family
http://www.anandtech.com/show/10907...nvme-neural-net-prediction-25-mhz-boost-steps
Great to hear. Too bad it won't change my decision to exit the Apple ecosystem when I purchase my next phone and laptop.
I don't think so. It's a niche product.
If you're a graphic artist who is constantly drawing it makes a ton of sense - that's their market. If you're not, it makes little sense. For me it would be fun to play with, but would become annoying to use after the coolness wore off.
I played around with one at a Microsoft Store a few days ago. Really loved how effortlessly the swing arm mechanism worked - first class in design execution. You could get the display just a few degrees off the table.
But... the drawing lag was noticeable and the display was nowhere near as nice as my 5K iMac's. And, overall, the choice of materials used felt less than top-shelf.
Still, if you draw for a living as a digital/graphic artist or are a photo retoucher, it looked pretty sweet.
why not save yourself the frustration and do it now for christ sake
So what?
Microsoft has access to the same processors that Apple does.
That didn't stop it from releasing this:
Put a GTX 1080 in it and we can talk. I just don't get the resistance to putting the latest graphics hardware in these exorbitantly expensive machines. If Razer can stick em in a slim laptop, Apple can put em in the iMac. It almost seems they're intentionally thumbing their nose at those who want to be able to do some respectable gaming every now and again.
I grew tired of waiting and built a hackintosh with a 980ti and I'm extremely pleased despite the little quirks and tradeoffs you get with this kind of workaround.
I grew tired of waiting and built a hackintosh with a 980ti and I'm extremely pleased despite the little quirks and tradeoffs you get with this kind of workaround.
Tim, it's genuinely great that Apple follows its own path in product development by "pulling strings" to see where they lead, as you say. But as professionals who depend upon your hardware, we can't afford to wait for strings to be pulled. They are our tools. If you want to reinvent the desktop computer that's fine, but don't stop iterating on the current tech while you are pulling the string.
We'll have to see if the single core performance is adequate enough, as that was their downfall in the last round. I REALLY hope ryzen brings to heat down on intel.
In a post to an employee message board obtained by TechCrunch, Apple CEO Tim Cook assured employees that the company is still committed to the Mac and that "great desktops" are coming. Apple's desktop computers haven't seen an upgrade in at least 433 days.
Cook says that the desktop is "very strategic" to Apple because the performance desktops can provide is "really important" to a lot of people and "critical" for some people. He says the current iMac is the best desktop Apple's ever made and its 5K display is the best desktop display in the world.
In regards to its future roadmap and how Apple employees can help push the company forward, Cook says that "you can rarely see precisely where you want to go from the beginning." Instead, Cook argues that "pulling strings" to see what's coming next is one of Apple's strengths, noting that the creation of Apple Watch led to the creation of ResearchKit, which lead to the creation of CareKit. Cook concludes the post by saying the company doesn't do things for a return on investment, it explores new things because it's exciting and might lead somewhere.
The lack of refreshed Mac hardware can be attributed to a combination of Apple waiting on chipmakers and suppliers to ship their new products and the Cupertino Company's renewed focus on iPad.
Apple's desktop Macs haven't seen upgrades in over a year. The iMac's last update was 433 days ago, the Mac Mini's last update was 795 days ago and the Mac Pro's last update was 1,097 days ago.
Article Link: Apple CEO Tim Cook: 'We Have Great Desktops in Our Roadmap'
Come on man, complaining is all we got when we love the software platform but are growing tired of paying for hardware that doesn't take advantage of the most current technology (namely graphics performance). Why can't we expect the best of all worlds when we're paying 3-4k for a computer?
Unfortunately, Mr. Cook, we'll believe it when we see it.
What percentage of users need more performance than is offered by a 2015 iMac? Heck, how many need more than a 2015 rMBP? Is it enough to make actually meeting the needs of that market segment worth the squeeze in terms of ROI for Apple?
Not that many years ago, the "I need a more powerful computer to meet deadlines" crowd included a rather broad range of use cases. As an example: these days my gig is high resolution motion content creation, so the release of a legit MacPro workstation matters to me - but if I was still in page layout/still image editing, which was a challenging assignment for a desktop rig in the '90s, a maxed 2015 iMac would be plenty of grunt. I freely stipulate that many of the folks who take the time to post on MR really do need many of the improvements discussed in these pages. That said, how many use cases would truly exploit the delta between a 2015 iMac and a legit 2017 nMP workstation? How many sales would that translate to worldwide? 30,000? 300,000? 3,000,000?
IMO, Tim's comments were market share preservation. When they do release the next desktop offering, whatever it is, Apple will sell more units if fewer power users have jumped ship between now and then.
Ultimately, I can't see Apple passing on the potential sales generated by VR applications - both authoring and consumption - that are on the horizon. No way to predict the exact timing, but I do expect new hardware that supports VR to hit the streets over the next 2 years. For many of us, it just might provide a badly needed Trojan Horse for the kind of muscle power users like many of us are seeking, but are too niche to motivate on our own.
Not that many years ago, the "I need a more powerful computer to meet deadlines" crowd included a rather broad range of use cases. As an example: these days my gig is high resolution motion content creation, so the release of a legit MacPro workstation matters to me - but if I was still in page layout/still image editing, which was a challenging assignment for a desktop rig in the '90s, a maxed 2015 iMac would be plenty of grunt. I freely stipulate that many of the folks who take the time to post on MR really do need many of the improvements discussed in these pages. That said, how many use cases would truly exploit the delta between a 2015 iMac and a legit 2017 nMP workstation? How many sales would that translate to worldwide? 30,000? 300,000? 3,000,000?
IMO, Tim's comments were market share preservation. When they do release the next desktop offering, whatever it is, Apple will sell more units if fewer power users have jumped ship between now and then.
Ultimately, I can't see Apple passing on the potential sales generated by VR applications - both authoring and consumption - that are on the horizon. No way to predict the exact timing, but I do expect new hardware that supports VR to hit the streets over the next 2 years. For many of us, it just might provide a badly needed Trojan Horse for the kind of muscle power users like many of us are seeking, but are too niche to motivate on our own.
Wow, finally, a post about Macs on MacRumors!!
Lol yeah you had a great Laptop on your roadmap too, look how that turned out.
I'm taking Mr. Cook's statement at face value.
A few years ago, Logic Pro 9 users were eagerly anticipating the release of the next major upgrade. The prolonged wait without any sign from Apple of an impending release lead to wide-spread user panic, a sense of impending doom, and frantic rumors: Apple has abandoned Logic!
Eventually, after continuous user outrage, an Apple pro apps staff member released a statement about Apple's commitment to Logic and it's other pro apps.
Fast forward, Logic Pro X was released and it was and continues to be the best Logic ever.
Having expressed frustration and outrage here, past experience leads me to believe that Apple has heard the roar, and is taking it seriously.
A few years ago, Logic Pro 9 users were eagerly anticipating the release of the next major upgrade. The prolonged wait without any sign from Apple of an impending release lead to wide-spread user panic, a sense of impending doom, and frantic rumors: Apple has abandoned Logic!
Eventually, after continuous user outrage, an Apple pro apps staff member released a statement about Apple's commitment to Logic and it's other pro apps.
Fast forward, Logic Pro X was released and it was and continues to be the best Logic ever.
Having expressed frustration and outrage here, past experience leads me to believe that Apple has heard the roar, and is taking it seriously.