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Real thin Tim, no ports that are awkward to you and useful for us, because that is the benchmark of performance...and success. Update 10.2.2 bricked my late 2012 iMac yesterday...
 
I couldn't help but focus on this paragraph.

"Cook says that the desktop is "very strategic" to Apple because the performance desktops can provide "really important" to a lot of people and "critical" for some people. He says the current iMac is the best desktop Apple's ever made and its 5K display is the best desktop display in the world."

After the debut of the MacBook Pro in which I canceled my order after realizing its limitations, I am very skeptical as to what features may be dropped on the next update. As it stands it now, I'm leaning more towards the Microsoft Surface Studio. While I'm not a graphic artist I can certainly see the benefits of the 'Studio' with it's 3:2 ratio for everyday tasks e.g. signing pdf's, browsing, etc.. Yes, after 32-years as a Mac fanboy I have lost faith.
 
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I don't know if it's been said already (long thread...), but it sounds like he's confirming the death of ALL Apple desktops except the iMac.

"The best desktop they've ever made."

Bullcrap, Tim. BULL CRAP.

I really, really hate this guy. Well..what he's done to my favorite tech company. :cool:

I'm mad as hell I'll have to do without OS X (yes, its REAL NAME) because of his dumb ass, 'cause I just AIN'T buying a soldered-down (real) computer. PERIOD.
 
Come on man, complaining is all we got when we love the software platform but are growing tired of paying for hardware that doesn't take advantage of the most current technology (namely graphics performance). Why can't we expect the best of all worlds when we're paying 3-4k for a computer?
It is mind-boggling how some folks so willingly anchor themselves to a single point of failure.
 
Not

Not that many. Apple has the numbers. MacBook Pros and iMacs are the big sellers. You and your cohort don't justify mini and pro lines. There's not many of you.

So people buying a new computer choose the models that are new? People aren't waking in line for a 3 year old computer?

My 2009 iMac is far more powerful than the newest Mac mini. That means I can't justify replacing the iMac with the mini. So yeah, imacs sell better. Doesn't make it more popular.
 
What percentage of users need more performance than is offered by a 2015 iMac? Heck, how many need more than a 2015 rMBP? Is it enough to make actually meeting the needs of that market segment worth the squeeze in terms of ROI for Apple?

I'm sorry, but...

For a $4k price tag, I'd hope users are getting their monies worth instead of three year old tech. So, 100% of those users need, nay deserve what they pay for when a PC half that price is 10x better. The only thing people pay for is the ecosystem. Not how uber or cutting edge Apple is these days. If Apple starts to fail even that (and it wouldn't take much for them to mess that up), you bet a huge portion would just go over to Windows machines.

Apple would make a lot more money selling more units which do not have every single part inside soldered and every useful port ripped out. They'd probably gain market shares at that point. They could attracted a lot of people if their iMacs contained desktop parts. If their Mac Pros were updated to support modern techs. If their top of the line MBP actually weren't simply minor speed jumps over previous MBP with hardware that went through the thorough Q&A macs used to go through but somehow failed. If they actually innovated instead of believing thinner = better. So many things they're not doing would greatly improve their ROI than the disappointments they keep releasing.


But it's okay. Keep using the whole "nobody needs more performance." that keeps getting tossed around by people. It's not up to anybody to dictate what or what anybody needs or wants. So many things Apple could do to increase their already huge bottom line but let's just keep skimping and cutting corners because nobody wants or needs performance of a real computer anyway, right?
 
Way too late, Mr. Cook! I see already some professional photographers switching to very powerful PC machines running Windows 10 with (hardware) color calibrated Eizo displays. And all of this for less money than Apple. They won't wait until the lame Apple company of today is ready to release a new Desktop machine - it is inexcusable to wait 2 or 3 years until Apple is ready to update it's old entire line-up of desktop hardware. Apple is not for professionals - they have proved it. This new machines are available? When? Ah okay, maybe next year somewhere around summer or winter?
 
As long as they make it less functional and more expensive. It wouldn't feel like a courageous new Apple product otherwise.
 
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Timmy is trying to do his Jedi mind tricks:
Cook concludes the post by saying the company doesn't do things for a return on investment

They need to fix the following:
  • Don't rip people off with garbage components (AMD mobile GPUs in desktops? LOL)
  • Fix the miserable airflow which causes the iMacs CPU to run extremely hot at the expense of USELESS thinness and then get away with false advertising claiming "4ghz speed!!!!" while having to downthrottle because of said heating issues
  • Not sell a Mac Pro with last years tech and next years prices with ZERO available upgrades for GPUs

Absolutely true, and don't forget removing the magsafe from the new MBPr which was truly revolutionary and still applies even if the laptop is paper thin. My guess is the magsafe hurt the profit margin, cause why else get rid of it? You could have invented magsafe for USB-C.

Timmy's priority #1, increase profit margins. I used to love Apple's premium products even though they were at a premium price. Now it just thin products at a ridiculous price. Bring back the old Apple so I can start buying good products again.
 
I mean, last time he said that, he delivered the touch bar MBP. I had a chance to play with one today at an Apple store, and my first impression was that the touch bar is very intuitive. I would love to see how I can work in into my old school keyboard command way of navigating throughout the system.

Yes Apple has taken forever to deliver products this year, and a list of other things. But last time he said something like this, he delivered. Maybe it's Intel's fault? Whatever. I'm stuck in this eco system and can afford to pour out thousands of dollars every few years to a company that keeps me going with tech. I still believe in Apple.
 
He's been feeding the same line to people over and over again for the last five years and the Mac lapdogs (Gruber, Darlymple, Richie et al) lap it up.

Everybody else however is waking up and not eating the bs Tim & Co. are shoveling anymore and are breaking out of the walled garden.
 
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Way too late, Mr. Cook! I see already some professional photographers switching to very powerful PC machines running Windows 10 with (hardware) color calibrated Eizo displays. And all of this for less money than Apple. They won't wait until the lame Apple company of today is ready to release a new Desktop machine - it is inexcusable to wait 2 or 3 years until Apple is ready to update it's old entire line-up of desktop hardware. Apple is not for professionals - they have proved it.

Apple left the Pro photography market awhile ago. Go on their website and you'll get a good idea of their target market for Pro users: Logic Pro X (music), FCPX (video), Xcode (software developers), MS Office (Office productivity)
 
I know negative comments are made and rightfully so too, but I wonder if editors should post these types of articles involving macs carefully.

What I'm saying is: at this point the tension is very high in regards to desktop especially with Mac Pro and minis.

Until we get confirmation that Tim's comment is real, maybe the editors should post less tension articles.

At this point, we don't know if Tim is real or selling marketing bs.
 
But it's okay. Keep using the whole "nobody needs more performance." that keeps getting tossed around by people. It's not up to anybody to dictate what or what anybody needs or wants. So many things Apple could do to increase their already huge bottom line but let's just keep skimping and cutting corners because nobody wants or needs performance of a real computer anyway, right?

I agree with this last part. 10 years ago this dude told me I was ridiculous for getting a laptop with 2 gigs of RAM. No one will ever need 2 gigs of RAM, he said. You won't ever use that much, he said. The thing still works today (although it's not much good anymore for anything but word processing). But it remained relevant for a long time as a gaming rig, a work computer, desktop replacement, and later at my wife's small business. I think spending 2-4K on computer that only performs up to the most demanding task you use it for this year is a dumb move. That said I'm not on the bring me 32 gigs of RAM boat...just the quit making arguments about what specs we need or don't need boat.
 
Apple left the Pro photography market awhile ago. Go on their website and you'll get a good idea of their target market for Pro users: Logic Pro X (music), FCPX (video), Xcode (software developers), MS Office (Office productivity)

Funny is: Apple still advertises the current Mac Pro with Apple Aperture 3 on the website if you look at the performance tests. An application that is already rotten to the core because development has been ceased.
 
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