I can understand not wanting to leak details of new features etc., but at least mention what desktops will be updated.
Why is that so hard?
Why is that so hard?
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Apple CEO Tim Cook: 'You Will See Us Do More in the Pro Area'
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I dunno. After dropping the apple monitors I would think they might keep the mini in the line up.
Talk is cheap. Time between updates for your pro products and the substance of those updates are all we care about. None of us are idiots, we can see how long the Mac Pro has been between updates and we know how far behind it is.
Three CPU Generations behind, three GPU generations behind (almost 4), two SSD generations behind, one Thunderbolt generation behind, one memory generation behind.
Three years since an update. Come on Apple it's ridiculous that the base model Quad Core gets beat by an iMac in performance and price - While coming with a 5K panel.
Three CPU Generations behind, three GPU generations behind (almost 4), two SSD generations behind, one Thunderbolt generation behind, one memory generation behind.
Three years since an update. Come on Apple it's ridiculous that the base model Quad Core gets beat by an iMac in performance and price - While coming with a 5K panel.
give us a user serviceable mac pro for goodness sake. the number of cables coming out of my trashcan is not innovative in any way
I admire your optimism. But there isn't an excuse they're waiting that long and by that lost faith from many pro customers. It's a missed opportunity by Apple to show they're involved in delivering good computers ready for the future. It would cost them minimal efforts to upgrade the existing systems to today's standards. Don't put the blame all on Intel. I'm talking about better graphic performance, ssd drives, faster and more memory, better screens. You don't have to think hard to think of any improvements. At least they could lower the price for those ancient computers. But they didn't. For that reason and lack of roadmap and improvements, it's very hard to invest in Apple computers. That's stupid and sad.Basically guys, there's no need to worry.
Yes a few products are pretty long overdue a spec bump, and the platter drives have long overstayed their welcome, but Apple are in a significantly stronger position now than they were in 2011 — and I don't just mean financially.
A new Mac Pro every year since 2011 would have paled in comparison to their current achievements with in-house chips and so many other things. It's not to say they couldn't have done both, of course! But it's sometimes good to take a step back and see the larger picture.
Rest assured, the new Mac Pro/Mac Mini will come; hopefully along with a more consistent silent hardware upgrade cycle!
Maybe the company Apple is financially healthy. The relationship with their loyal Pro customer base isn't. It will take big effort from Apple to fix that and they owe that same customer base their success.
The A-series of chips are indeed a nice achievement. It's the lack of focus, the stalling in hard, software and services that makes me worried. Making such huge profits and milking till the last drop is what's making me angry. Selling at premium prices means selling the best. That was the Apple I was once very proud of. Promising and not delivering and charging beyond premium is greed.
It feels like, that, in order to mention a product name, you have to actually be working on the said product and making progress...
They know that customers have doubts about the future of their desktops. And they know the longer they go without formal confirmation (or an actual release), the greater chance these customers go elsewhere.
If they're working on something significant, that's great. But I'm more interested to learn why the heck hasn't the Mac Pro at least received semi-regular speed bumps within the existing architecture?
Nope
All we're going to see is (i)Mac and (i)Mac Pro
Expect 2017 to be a bigger disappointment then last year
With Tim, things are always 'in the pipeline'. When so much is in the pipeline, and nothing is coming out, you've got to wonder if the pipeline is blocked.
What Tim said: "You will see us do more in the pro area."
What Tim meant: "We're going to add the 'Pro' suffix to all of our product lines."
iPod Pro. iPhone Pro. iPad Pro. iMac Pro. MacBook Pro. Apple Watch Pro. Air Pods Pro. Beats Pro.
Me: Uh Tim, what exactly makes all of these products pro?
Tim: Apple Pencil Pro integration?
Me: A'ight. What makes the Apple Pencil Pro, ya know, actually pro?
Tim: Beeee....caaaauuuse we don't sell your data?? Oh wait, pipeline? No, no... got it. Because it's the best iPhone we've ever made.
Me: Where's the Mac Pro?
Tim: Well, in certain instances, a small percentage of our users may experience...
What Tim meant: "We're going to add the 'Pro' suffix to all of our product lines."
iPod Pro. iPhone Pro. iPad Pro. iMac Pro. MacBook Pro. Apple Watch Pro. Air Pods Pro. Beats Pro.
Me: Uh Tim, what exactly makes all of these products pro?
Tim: Apple Pencil Pro integration?
Me: A'ight. What makes the Apple Pencil Pro, ya know, actually pro?
Tim: Beeee....caaaauuuse we don't sell your data?? Oh wait, pipeline? No, no... got it. Because it's the best iPhone we've ever made.
Me: Where's the Mac Pro?
Tim: Well, in certain instances, a small percentage of our users may experience...
The post before yours replied to you in the right way (IMO) even before reading your words. Must be a telepath.
Wow... quite the optimist you are!
The problem is, there's been a "need to worry" for years! When Apple got rid of the XServe and showed no intentions of ever building another server-class machine that fit in a standard rack, the time to be concerned began.
I'm not knocking Apple's current achievements with ARM processors, in-house, or any of that. But I'm just saying -- as a real "power user", the Mac has looked less and less like an attractive option since 2010 or so.
The problem is, there's been a "need to worry" for years! When Apple got rid of the XServe and showed no intentions of ever building another server-class machine that fit in a standard rack, the time to be concerned began.
I'm not knocking Apple's current achievements with ARM processors, in-house, or any of that. But I'm just saying -- as a real "power user", the Mac has looked less and less like an attractive option since 2010 or so.
Basically guys, there's no need to worry.
Yes a few products are pretty long overdue a spec bump, and the platter drives have long overstayed their welcome, but Apple are in a significantly stronger position now than they were in 2011 — and I don't just mean financially.
A new Mac Pro every year since 2011 would have paled in comparison to their current achievements with in-house chips and so many other things. It's not to say they couldn't have done both, of course! But it's sometimes good to take a step back and see the larger picture.
Rest assured, the new Mac Pro/Mac Mini will come; hopefully along with a more consistent silent hardware upgrade cycle!
Anyone want to guess how much support Mr. Cook will get from shareholders when it comes to being reelected to Apple's Board?
Last year 99.6% of the votes cast (on that issue) were for his reelection. The year before 99.4% were.
Last year 99.6% of the votes cast (on that issue) were for his reelection. The year before 99.4% were.
Isn't it obvious that this is exactly what he's doing? That's why he had to come out and say it, because they ARE NOT talking about it.
What is needed for the pipeline:
NOTE: This is to clear the pipeline, not to imply there is something other than awesome technology in it.
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The thing about the past, especially in regards to computers, is that regular updates were necessary given the pace of improvements made in so many different areas. And back then, Apple was still considered to be moving at a snail's pace compared to most PC manufacturers who would launch a new desktop or laptop and you'd be reading about the newer version replacing it in months, or less. They might leapfrog ahead of everyone with some computer that is far more powerful than anything else out there, but that never lasted long.
The past couple of years, improvements and innovation in the computer industry have been dictated by the annual (if we're lucky) updates to processors. And what you notice with the new tech, if you notice at all, is that it's more efficient but not necessarily faster. And given Apple's products tend to last 3-5+ years with little if any change in physical design, a lot of people just don't see the need to update annually. I say that as I work on an early 2013 15" rMBP that still does everything I need it to. Heck, I still have a 2003 G5 tower I bought new that's still running (achingly slow), which I still think is one of the most perfectly built computers ever.
Frankly speaking, I believe that if Apple were updating all their machines annually, by simply tossing in the latest chips, it would negatively effect the value (perceived and real) of their products.
No disrespect, but he's been promising great things Mac-wise for a few years now. In his case, I definitely watch what he does and not what he says.
He could care less. These forums don't effect stock prices.
Voted most ignorant post in thread.
I think Tim shouldn't even speak about this tropic until he has something new to say. He keeps on repeating the same PR speech : "It's an area of interest, it is important for us, we will do more, etc"
It all sounds nice and I understand that he can't say anything substantial. But given the fact that so many mac users are unhappy right now, repeating this PR speech is almost coming across as taunting.
It all sounds nice and I understand that he can't say anything substantial. But given the fact that so many mac users are unhappy right now, repeating this PR speech is almost coming across as taunting.