Apple Claims 91% of $1,000+ PC Market Revenue in June

[gnasher729]

This is for brick and mortar stores only. I'd wager that if online sales were included, that the percent would drop significantly. I'd even say it would be less then 50%.

I think that is a case of getting your maths wrong.

Say they counted 1000 computers, and 91% were Macs. That's 910 vs. 90.

You'd need at least 910 PCs to get the Mac share down to 50%. In other words, you are claiming that only 90 out of 910 PCs in the >$1000 segment are sold in brick and mortar stores.

I don't think so.

It would be really nice if they reported what market share sub-$1000 computers have overall to put things in perspective. But perhaps that blows the headline drama?

There are numbers out about Apple's total unit share. The point is not so much Apple's enormous market share in the >$1000 market (which they could increase by changing the MacBook from $999 to $1001), but the average selling price. Apple makes 3 times more dollars per unit sold than its competitors. So if you take the market share in dollars instead of units, then Apple is in the top 3.

I love Apple, but i don't know how they can hope to continue being successful without addressing the lower end market more.

It works now. Apple makes 20 times more per computer than Acer (which is actually about 20 times better than Gateway and eMachines were). Apple defines success by profits, not by units sold.

 

[Gasu E.]

I love Apple, but i don't know how they can hope to continue being successful without addressing the lower end market more.

I don't know how Dell or HP can be successful without making any profit on each sale.

The problem for the PC makers is that for the most part they are commodities. What is the difference between a Dell vs. an HP vs. a Lenovo vs. and Acer? Not much. Hence, competition almost purely on price. Hence no profit. Microeconomics 101. The difference between PC vendors is descending to the level of the difference betwen potato vendors.

 

[HLdan]

That is a huge share but surely thats because most other laptops are between $500-$1000? Anyway good job apple !!! And i'm part of that share yay!!!

True, but your slightly missing the point. It's not about other PC's costing under $1000, it's about people willing to pay more to get better from Apple as the PC world has a lot of undesirables for under $1000.

 

[kas23]

This just proves that macs are overpriced garbage!


(at least some people will try to spin this news that way)

I would definitely not say they are garbage, but how can anyone (besides Apple themselves) think this is a stat to be proud of. All this is saying is that Macs cost too much. This would likely turn the average consumer off.

 

[DELLsFan]

Joe Wilcox:

"... blah blah blah ... Windows notebook ASP was $520, or $569 when removing all those nasty, margin-sucking netbooks. Mac laptops: $1,400... blah blah blah ..."

What's with the "nasty" comment? Fine, don't compete with the Netbook market, Apple - but how about keeping a short leash on your ignorant fanboys, hmmm? Netbooks are great devices for what they do and were designed to do. Period.

That Apple chooses to retain low market share in exchange for high profit margins is their decision. Whereas other companies with higher market share are doing ok with lower profit margins. I think there can be a corporate balance struck that meets everyone's desire to make money and provide a quality product for consumers.

Unfortunately, most Fanboys don't think. They follow.

 

[AidenShaw]

Originally Posted by dernhelm
Huh? I mean there are plenty of >$1000 offerings from Alienware, Toshiba, IBM, Dell, etc. It isn't like they're competing only against themselves.

However, most of the brands you mention are bought online and thus are not included in this report.

Oh, so all this is really saying is that most of the computers that Best Buy sells are under $1000, right?

I don't get the spin that this means world domination for high-priced Apples.

And I hope no crazy person says that it means that MS IS DEAD!

 

[i.mac]

Wow! 91% is quite impressive.

Thinking about it now... I know one person with a Dell laptop what was probably over a $1000 bucks.

I know not one... except one colleague and myself (we both are the exception because we have company provided macBook pro's), and this includes hundred of folks at work... Every one has a cheap, slow, low memory $800 *top.

 

[Eidorian]

I know not one... except one colleague and myself (we both are the exception because we have company provided macBook pro's), and this includes hundred of folks at work... Every one has a cheap, slow, low memory $800 *top.

They have an $800, Core 2 Duo, with 4 GB of RAM?

How much notebook do they need?

 

[ericinboston]

PC machines' average price has been below $1000 for about 10 years now. All of Apples machines (except 1 laptop) are ABOVE $1000. No, I'm not even counting the Mini because it doesn't come with a keyboard and mouse. For people who like PCs, you can get a pretty good one for $650 with a monitor...$800 you can get a fantastic pc....if you need to go over $900, you're probably a diehard gamer or are looking for the bleeding edge CPU/hard drive size/monitor combination. Don't call me a Mac hater, either.

So this news isn't even news...nor a surprise.

In other news, Porsche claims 91% of marketshare of cars priced over $70,000....Rolex claims 91% of marketshare of watches priced over $8,000.

-Eric

 

[BornAgainMac]

If you are a software developer, do you sell software to people that have money or people that don't have money. I doubt that Mac users are only 10% of the sales for a game or app. I hope developers wake up someday and sell more games that run native for the Mac.

 

[HLdan]

They have an $800, Core 2 Duo, with 4 GB of RAM?

How much notebook do they need?

Yeah, and every PC notebook for $800 with 4GB ram has a crappy low contrast, washed out screen. At the end of the day I could care less I got a lot of bloated specs for less, I care more about my eyes. I have to look at the screen all day.

 

[ilovefanboyz]

This is so embarrassing.

You can make ANY statistic in your favor by reducing the parameters. I actually laughed out loud when I read this.

Its like, "Apple managed to sell more computers sold from a white building than any other company!"

GET A GRIP.

 

[22Hertz]

Many polls are not accurate. Polls can manipulated to favor alternate outcomes.

Don't believe everything you hear/read


Apple, give us a real desktop for < $1500 already

 

[22Hertz]

This is so embarrassing.

You can make ANY statistic in your favor by reducing the parameters. I actually laughed out loud when I read this.

Its like, "Apple managed to sell more computers sold from a white building than any other company!"

GET A GRIP.

You beat me to it

 

[Packersfan27]

No surprise, I like PCs, but not many people would choose a PC over a Mac if they had the choice. Even Microsoft agrees that Macs are "cool"

And I believe that if internet sales were somehow included this number would be smaller, because I think that most Macs are sold in stole while I think most high-end PCs are bought online (Just what I think). Apple would still probably control more then half the market share though.

Good Job non the less.

 

[Doctor Q]

I think Apple is right where it wants to be. They can continue to make money on the high end as they inch that $1000 threshold down and take a bigger share of just-under-$1000 computers too.

 

[rdowns]

This is really reaching for an Apple story. Very impressive that they garnered such a high % of B&M sales but let's be real. Most Dell systems are sold online/phone, HP has a sizable direct business, not to mention all the big online retailers like Amazon, BB etc.

I'd also like to know if they included all Apple sales or only those made in B&M locations.

 

[Winni]

The only relevant figure here is that Apple still owns less than 10% of the overall market share, which simply means that their systems are still niche systems for a minority.

 

[Evangelion]

Funny thing is apple has no need to drop into the lower market whatsoever. They use the same cheap parts as everyone else but slap an apple on it and sell it for $1000. People perceive it as high end equipment and eat it up. I love mac but their new lineup is not worth the cost. For christ's sake people their top of the line video card is a 9600GT!!!

Are you one of those people who stare at specs to determine the quality and value of a computer? Are you seriously claiming here that Mac pro is just a generic tower-PC that just happens to have an Apple-logo on it? Or that MacBook pro is practically identical to an Acer-laptop that costs 1/3 of MBP? Or that iMac is yet another generic PC with Apple logo on it?

Your comment is dumb as a doorknob.

 

[Starfall]

You can make ANY statistic in your favor by reducing the parameters. I actually laughed out loud when I read this.

"Computers over $1,000 sold in retail stores" is not exactly an exotic statistic.

 

[DUSTmurph]

Its like, "Apple managed to sell more computers sold from a white building than any other company!"

Not quite the same thing..... This article shows that apple dominates the high end market. Its not really a pointless statistic.

 

[Shiner]

Are you one of those people who stare at specs to determine the quality and value of a computer? Are you seriously claiming here that Mac pro is just a generic tower-PC that just happens to have an Apple-logo on it? Or that MacBook pro is practically identical to an Acer-laptop that costs 1/3 of MBP? Or that iMac is yet another generic PC with Apple logo on it?

Your comment is dumb as a doorknob.

The first line of your statement cracks me up. Computer specs are the ONLY way to determine how good the computer is. Only a "dumb as a doorknob" individual would make a statement to the contrary. What are we supposed to judge our electronic equipment on? How good it makes us feel or how amazing the outer shell looks. Oh wait that is what apple does and it works on people like you!!! I am not discussing the macpro-I am working on one right now and it is amazing. There is no other workstation quite like it. Way overpriced, but work bought it for me and I use it and love it.

The laptops and imacs are a different story all together. The shell is gorgeous and the OS is awesome. The parts are laughable and actually I find it amazing that apple can charge so much for what you get. Now I know that they deserve to charge more for the engineering and OS but not that much. They have the largest profit margin of any computer company on the market. That is good for them and bad for you.

Keep drinking the kool-aid buddy.

 

[notjustjay]

"Computers over $1,000 sold in retail stores" is not exactly an exotic statistic.

But not exactly a great one, either. To me this just says that the rest of the market has dropped the average computer prices to way below $1000, and Apple's the only one left behind.

Quick, let's open a bakery -- we can dominate in the "loaves of bread sold for over $10" category.

 

[ilovefanboyz]

Not quite the same thing..... This article shows that apple dominates the high end market. Its not really a pointless statistic.

Wow.. you guys!

They dominate high end sales from BUILDINGS... lol, how many people do you know who buy high end PC's from Best Buy?


This statistic is absolute nonsense, have a little think about it.

 

[NAG]

The only relevant figure here is that Apple still owns less than 10% of the overall market share, which simply means that their systems are still niche systems for a minority.

You can even think of that figure in another way. For instance, the iPhone does not have 10% of the cell phone marketshare. (Anyone got a figure for smart-phone marketshare?) Yet, the iPhone is considered a smash success that pretty much dominates the smart-phone market. We have people complaining that the iTunes-iPhone thing is a monopoly since they locked out the Pre.

So we have a dominant phone without the 90% marketshare that Windows enjoys on desktops. In my opinion, the 10% and 90% numbers are more indicative of the health of the computer ecosystem overall, not of Apple's health. What other market ecosystem demands a 90% or even a 50% marketshare to be labeled successful? Diamonds? I don't know. It just seems pretty ridiculous to bemoan the ~10% marketshare figure.