Not really surprised by this arrogant move. This comes from the same CEO who just said that through Apple Pay 'we are going to end cash'. What an arrogant statement to make. Not to mention the jet black iPhone 7 plus which Apple says on its website 'may get micro abrasions so we recommend a case' (i.e. we know the coating wears off, but we don't care so we will just slap an fyi on the website and sell it anyway). Bottom line is that under Cook's leadership Apple has slowly but surely become more concerned about high profit margins then satisfying customers. There is nothing wrong with making high profits, but it shouldn't come at the expense of the customer.