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Yes it’s expensive, but no it’s not Apple’s fault. The tax rates are among the highest in the world. After all, someone has to pay for the bureaucrat (making way, way, WAY more money than the corresponding private sector position) who intrudes into a voluntary commercial transaction between two parties to dictate that “you, the customer, WILL need a charger” — and, as we all know, will have to pay for that charger somehow, seeing as there’s no such thing as a free lunch.
iPhone 12 Pro 512 GB is $590 (45%) more in Denmark than in the US. 25% is VAT, 12% is taxation. Obviously it’s the same things driving prices up in Brazil...
 
Ha ha. Tout the benefits. Sure. But also reduce the cost of the device. Apple’s events er commercials made me laugh when each time they were about to deceptive increase margins they’d tell you about how wonderful it is for the environment.

IMO it’s ridiculous not to add a charger to a device. I’m in the the use case of either handing my device down or selling it. So I don’t have a boneyard of Apple chargers or devices.

And while I’m sure factories of theirs in China are better at waste output than most, don’t tout anything without pulling the cover off their factories and environmental footprint.
Or maybe they just added features without rasing the price? You know like my 5G iPhone 12 Pro Max that cost the exact same as my XS Max with 4G and one less camera? Oh wait it actually costs less if you factor in inflation but worries about that.

The bottom line is nothing in the box or the box itself is free. I would rather Apple give me $20 extra worth of phone than a useless charger. The cable should go as well.
 
BREAKING NEWS: Apple will be required to include solar panels, an inverter, a breaker box, and 10 meters of cabling with every iPhone sold in Brazil, as authorities have determined that electricity is essential to using the product.
There's already regulations requiring that buildings have electrical outlets.
 
Of course it has to do with the environment. It also has cost savings for Apple (likely) and possible cost savings for consumers (meaning having smaller boxes, no headphones, and no charger might allow Apple to keep the phone cost lower than it otherwise would be to maintain Apple’s margins [whether or not they should maintain those margins is a different discussion]).

My household has owned something like 10 iPhones over the years. We still have all the chargers sitting in boxes or drawers. We just upgraded to 3 iPhone 12 models. There’s no way we need 3 more chargers. We centralize our charging by using multi-device chargers. That’s environmental savings there in not providing us with chargers we won’t use. Also, being able to ship the phones more cheaply uses fewer resources.
Simple environmentally friendly solution: let the customer choose. You want the iphone with a charger, you pay full price. You don't, pay 20 euros less. Apple's solution: we charge full price to everybody and then 20 euros on top for those who actually want to charge their phones. I don't have any chargers from my previous phones cause I sold them and I included the chargers obviously. Also, if you are upgrading from anything before iphone 11 you are left with a lousy charger that has no power in comparison with current ones.
 
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Huh? Of course is beneficial for the environment. Why would you need to see evidence if you could just use your brain?

For someone who says "use your brain", you sure could use some reading comprehension lessons.

1. "Evidence" refers to "Apple's motivation": did they do this because they genuinely want to help the environment, or because they're cutting costs and increasing profits? Everyone knows it's the latter, and more power to them, but don't try to lie to people, they can see right through it. Let marketing figure out a way to sell this cost-cutting measure as a benefit to the consumer. Something along the lines of "we discovered that 90% (or whatever) of our users already have a charger, so we're giving you the option of buying one or not, and you pay less if you don't".

2. Leaving that aside for a moment, assume everyone would buy new chargers. In that case, it would be worse for the environment, as you would be producing two boxes instead of one. Therefore, there is at least one situation in which it is worse for the environment. Thus, it's not automatically beneficial for the environment as you claim. Therefore, it's up to you to prove that enough people will forego buying a new charger that it is a net win for the environment. But of course, there's no need to prove that, because as mentioned in point 1, the evidence is for Apple's motivation, not for the environmental benefits.
 
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For someone who says "use your brain", you sure could use some reading comprehension lessons.

1. "Evidence" refers to "Apple's motivation": did they do this because they genuinely want to help the environment, or because they're cutting costs and increasing profits? Everyone knows it's the latter, and more power to them, but don't try to lie to people, they can see right through it. Let marketing figure out a way to sell this cost-cutting measure as a benefit to the consumer. Something along the lines of "we discovered that 90% (or whatever) of our users already have a charger, so we're giving you the option of buying one or not, and you pay less if you don't".

2. Leaving that aside for a moment, assume everyone would buy new chargers. In that case, it would be worse for the environment, as you would be producing two boxes instead of one. Therefore, there is at least one situation in which it is worse for the environment. Thus, it's not automatically beneficial for the environment as you claim. Therefore, it's up to you to prove that enough people will forego buying a new charger that it is a net win for the environment. But of course, there's no need to prove that, because as mentioned in point 1, the evidence is for Apple's motivation, not for the environmental benefits.
No not everyone. I don't know this

How about we don't assume everyone does this. I didn't
 
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They cannot charge any extra for the charger as it would be considered a tie-in purchase, which is illegal in Brazil. You cannot condition the purchase of a product to the purchase of another product. And they have already advertised official pricing for the iPhones.
They can absolutely change the price of the iPhone, or any other product. They just can’t keep advertising the old price.
 
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Or maybe they just added features without rasing the price? You know like my 5G iPhone 12 Pro Max that cost the exact same as my XS Max with 4G and one less camera? Oh wait it actually costs less if you factor in inflation but worries about that.

The bottom line is nothing in the box or the box itself is free. I would rather Apple give me $20 extra worth of phone than a useless charger. The cable should go as well.
Your 5G pro max cost exactly the same than 11 pro max, that came with a charger, which costed the same as the Xs max that also came with a charger. Technological advances can be included because the overall price of components tends to be reduced. The cameras are slightly better this year, but most of the components are very similar to last years' phones and are cheaper now. Also, the price of the phone will stay the same for one year while the price of the components will drop. Your argument does not make sense
 
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It's not free, you still pay for not getting a charger. If you buy a separate one, you now pay double, as the prices of iPhones have not been lowered by the amount of the charger. It's amazing that a lot of people actually fall for Apple's PR excuse to exclude chargers, I have to admit it was brilliant marketing.


Have you not seen how much smaller the new boxes are?


How is anyone with an IQ above 0 denying the environmental benefits?
 
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Then you are extremely naive or gullible or both, I am sorry to say.
Or maybe you're just negative and cynical

Regardless of Apple's motivation which neither you or me know what they did will mean less charging bricks bought and manufactured. If Apple did it for evil greed or goodness of their hearts this will help the environment.
 
Oh look, another sheep!

Have you not seen how much smaller the new boxes are? How is anyone with an IQ above 0 denying the environmental benefits?
I think it's because they really don't care about the environment. Many people don't. It's great that companies like Apple take a proactive stance on this. I'm no tree hugger but I also want to do what's best for the environment.
 
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Explaining the key decision here, Procon argued that, if you fry your iPhone with a fake charger or a different brand, Apple will deny service.

if they’re denying service it means that they’ll only cover services under warranty if an Apple charger was in use when your iPhone died. So it means you’ll be forced to buy an Apple charger that’s not included, which is characterized as some sort of tie-in sale, a illegal activity in Brazil.

Not to mention that they’re forced by the consumers law to inform in every piece of marketing material that the iPhone had a reduction in accessories included. I think in this part you can exclude those new models but all the older models had those accessories removed too.
this should have been included in the article, poor report
 
this should have been included in the article, poor report
Agreed and that's the only part of me that thinks maybe Apple should make an exception for Brazil. I'm in the USA and can get quality not Apple brand chargers easily but maybe due to the conditions in Brazil this isn't possible. I honestly don't know what it's like there. Either way Apple will charge them for the charger (no pun intended) so it won't be a tie in sale but just sold together with one price.
 
It's not free, you still pay for not getting a charger. If you buy a separate one, you now pay double, as the prices of iPhones have not been lowered by the amount of the charger. It's amazing that a lot of people actually fall for Apple's PR excuse to exclude chargers, I have to admit it was brilliant marketing.
From working in product development, it’s probably not that simple. If you look at the new parts of the iPhone such as the Lidar sensor, that particular part is really expensive (not even including all the related parts) and removing the charger is probably closer to a wash in costs.

I always think it’s weird people get mad at companies for making money on products people want. Are you expecting everything to be free?
 
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You're missing the point here: the problem is the lack of clarity on Apple's marketing about a charger not being present. It's not about price. If Apple wants to increase the price to include a charge, it's totally fine.

The problem is that you look at the box and it's not clear there isn't an essential part in it (the charger). People are getting the phones and not being able to use it because no one knows about it. It's completely different for products with batteries because it's usually very prominent in the marketing material, "batteries not included". Whole industries have acted this way, so no one expects batteries included.

Then there's the fact that Apple states, "mostly everyone already has it", which is false for various reasons, but mainly, it's a type-C connector, whereas what everyone "has" is a type-A (I sell my phones with charger included every time, so I don't have spare chargers at home).
 
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It's not free, you still pay for not getting a charger. If you buy a separate one, you now pay double, as the prices of iPhones have not been lowered by the amount of the charger. It's amazing that a lot of people actually fall for Apple's PR excuse to exclude chargers, I have to admit it was brilliant marketing.
That logic only works if the same model iPhone had the charger, and then they suddenly removed it while keeping the same price.
 
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Don’t understand the handwringing here. When my wife bought me a new iPhone a few months ago. I did not even remove the charger, cable or headphones from the box. Why?..... I already have 2 extra chargers sitting in a drawer and 4 more plugged into various outlets in the house.

Seriously..... if you have been buying iPhones over the years.... don’t you already have several chargers??
 
Well... I can’t say Procon-SP is wrong here... They’re probably not gonna change the iPhone’s box and will have to just give away a free usb C charger with every iPhone 12 purchase. It’s not that bad if you consider the price of the phone.
They will have to bundle it, but it does not have to be free. They can increase the price 😁
 
They be be forced to include one in every country. Car dealers don't sell cars without wheels because you have some on your old car. Shoes don't come without shoe laces cause you have older ones. This nonsense about you have old ones is annoying and anyone who defends it, just wants to defend a company for being a fan of their products. I bought a iPhone 12 Pro max but it still should have came with a charger.
 
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Explaining the key decision here, Procon argued that, if you fry your iPhone with a fake charger or a different brand, Apple will deny service.

if they’re denying service it means that they’ll only cover services under warranty if an Apple charger was in use when your iPhone died. So it means you’ll be forced to buy an Apple charger that’s not included, which is characterized as some sort of tie-in sale, a illegal activity in Brazil.

Not to mention that they’re forced by the consumers law to inform in every piece of marketing material that the iPhone had a reduction in accessories included. I think in this part you can exclude those new models but all the older models had those accessories removed too.
Unless Apple has gotten really fancy with their hardware identification and logging on the device, there's no way they could tell if you used an Apple charger or not when your device was 'fried'.

FWIW in the 20+ years I've been charging devices, I've never experienced a problem using whatever charger happened to be handy or compatible. I couldn't tell you the last time I charged one of the 3 iPhones or 3 iPads in our house (multiple generations of each over the last 10+ years) with an Apple charger.

Apple doesn't even make a charger for the car (to my knowledge) so.... do we not charge our phones in the car to protect our warranty coverage?
 
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