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You’re kidding, right? Please tell me you’re kidding.

Adding stickers does not increase box size.

Why is this so hard for people to understand? This forum is infuriating.
But printing all those millions of stickers certainly wastes paper, plastic, and all kinds of other materials pretty much unnecessarily.
 
I think it's because they really don't care about the environment. Many people don't. It's great that companies like Apple take a proactive stance on this. I'm no tree hugger but I also want to do what's best for the environment.
It's not hard to care for the environment, or really anything, if you essentially pass on the burden of that caring onto someone else (and even profit from passing on that burden on top of it).
 
We don't have many USB-C charging bricks, so had to buy one for my wife's new iPhone 12. Not the greatest moment from Apple, in my opinion, given the switch to USB-C cables (well, on one end, at least... they seem to be determined to hold onto lightning as long as possible...)
When there’s transitions to different stages of technology, at some point, it inconveniences everybody. I think that’s how technology is in general, that it requires some type of transition point where it’s not a major issue, but inconveniences you. We can’t just blame Apple, when all these companies make alterations to technology requirements. Technology is very dynamic, and we can’t expect it to stay the same year after year.
 
Europe is working on that.

And look where that has led us, Apple ditching chargers and including Lightning-USB-C cables while nearly ALL of our chargers are not USB-C. Not that I'm against implementing USB-C directly on the devices (like the iPad Pro's), but it's just that the EU legislation completely failed in this case, by providing this workaround to Apple.
 
That people think this is about the environment shows the ignorance of the population. Not only did they shrink the packaging, and removed the charger but are still charging you the same price.

The fact that the charging cable is not USB-A is on purpose, they did not include a cable compatible with 99% of existing charger.

The whole thing is a slight of hand con. Now the average person has to buy a charger and of course, Apple is more than willing to sell you the right one.

Whats sad is the number of bootlickers who think Apple is doing a great thing and god forbid you call them out on the hypocrisy. If it was for the environment and not pure profit ******** they would have reduced the price by the cost of the charger that is not included.

I have to agree with what Brazil is doing, at least they are calling out Apples ********.
 
iPhone 12 Pro 512 GB is $590 (45%) more in Denmark than in the US. 25% is VAT, 12% is taxation. Obviously it’s the same things driving prices up in Brazil...

Dont you guys get universal healthcare, free college and a bunch of other things? You could always move to America if you want cheaper iphones. Just dont get sick though or have kids.
 
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All products that need batteries and don’t include them MUST have a “Batteries Not Included” message in their packaging. I don’t think Apple has as big and clear “Charger NOT included” on the iPhone box.
There’s no point in writing it on the box, because you don’t pick an iPhone box up off the store shelf to examine while making your decision. They don’t leave them sitting unattended in store shelves.
 
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All products that need batteries and don’t include them MUST have a “Batteries Not Included” message in their packaging. I don’t think Apple has as big and clear “Charger NOT included” on the iPhone box.
There is charging cable in the box, it is a USB cable. BTW, Kindle reader ships without power brick, just USB cable. I cant find any news of Brazil fining Amazon on this same ground. Actually, there are tons on electronic products that I have bought without power brick, just normal USB charging cable.
 
Finally.
A nation that doesn't just worship Apple and actually makes sensible decisions not based on corporate greed and lobbyist payoffs.
 
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In the current shape of the warranty terms that Apple has in place, they can deny service if something goes wrong with your iPhone because the official charger is included in the box.
Citation (from Brazil or a non-US jurisdiction that has grown out of caveat emptor) needed.

Don't know about Brazil, but in the UK and EU and many other jurisdictions, most manufacturers' warranty T&Cs are only good for bluffing uninformed consumers - legally, they are trumped by the far-more-generous statutory warranties.

To repeat myself if your iPhone is demonstrably damaged by a faulty charger then, yes, you're stuffed, but Apple can't just deny service because you've used a third-party charger. In the UK, for the first 6 months, it is up to the retailer to prove that any fault was due to abuse - after that you may need to get an expert report or evidence to prove your case.

NB: PC users buy iPhones as well, so good luck to Apple if they're trying to claim that plugging them into a PC voids the warranty.
 
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The point of not including earphones or a charger is that most people already have both, not that it's a gold mine to Apple to omit them.

And including AirPods would be insane. How about a free iPad too?

It is a gold mine, they did not reduce the price of the iphone by 20 dolars. That is pure profit, on top of that if a new customer with the common usba a charger is buying a new iphone now they get to sell that customer a charger. Double profits. I would respect them if they were honest and just said we want to increase our profit margins so we removed the charger. None of this for the environment nonsense, slight of hand games.
 
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It is a gold mine, they did not reduce the price of the iphone by 20 dolars. That is pure profit, on top of that if a new customer with the common usba a charger is buying a new iphone now they get to sell that customer a charger. Double profits.
They didn't raise the price of the phone either, there is no pure profit. Apple included a lidar scanner and 5G chips...new tech which costs money. And what makes you believe one can't get an compatible Anker charger?

You're just making assumptions.
 
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What they should be doing is offering a model with the power adapter (and perhaps earbuds) and one without that is slightly discounted. By marketing the one without accessories as discounted they would be off the hook for "charging extra" for the ones with accessories. Had they done that from the start they probably would never have run into this.
 
Did you also not have any USB-A charging cables that would work perfectly well with the iPhone 12?

Not a valid reason to defend Apple's choice. Of course we all have USB-A lightning cables. But as we all know, charge cables (even Apple's) are subject to wear and tear and will break after some years (sooner depending on usage). It still means you will have to buy a new charge cable at some point for your new iPhone, and to be precise: at least one extra in it's lifetime, compared to previous iPhones that included one.

Unless... you ditch all your charge bricks and switch over to USB-C chargers, which voids apple whole 'environmental' excuse. You can explain it however you want: the decision was mainly a financial one for Apple, as has been widely proven.
 
The issue is everyone will ask for one...

So why did apple not lower the price of the phone instead? If it was just about the environment they should have lowered the price by the cost of the charger.

That way if you need it you can pay for it during the order. It is pretty obvious what the deal is.
 
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No they won't do that. The charger would be included in the box of the phone. They will increase the price of course.
They will almost certainly include the charger in a separate box, as they're doing for the EarPods in France.

 
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And look where that has led us, Apple ditching chargers and including Lightning-USB-C cables while nearly ALL of our chargers are not USB-C. Not that I'm against implementing USB-C directly on the devices (like the iPad Pro's), but it's just that the EU legislation completely failed in this case, by providing this workaround to Apple.

IMHO the stupid thing about the EU rules were that they specified the type of socket (Micro USB) in the device rather than requiring the charger to have a standard socket. That was always going to be obsolete as soon as the next version of USB came out - and enabled a bunch of wall warts with a captive micro-USB cable, which will all be off to landfill once USB-C starts to take over... Apple had been doing the sensible thing since the iPod appeared: put a USB socket in the charger - at worst, you throw away a cable rather than the whole charger.

Now, Apple including a Lightning to USB C cable is obviously a pain for the majority of us with mainly USB-A kit (including anybody with a USB-C Mac who has already got a USB-A dock/hub/dongle) and it wouldn't kill them (or the planet) to throw in an adapter... but then when they were shipping a USB-C-to-A cable, people were complaining about that, too.
 
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Chargers that comply to standards are most likely not the problem here.
Some years ago cheap china chargers caught fire when charging iPhones,
and somehow people thought that was Apple's fault.

If you have a good charger that complies to USB PD and it still damages your iPhone, Apple will most likely service your device under warranty.
No, even chargers that comply with USB PD standards can still be poorly built. In all AC-DC chargers, the important thing is separating the high voltage AC circuit from the low voltage DC circuit. In these tiny brick chargers, that separation is challenging, and poorly designed ones can have shorts. That's what happens in most of these charger fire cases. It has nothing to do with the USB PD output standards.
 
Custom chip inside the charger hand shakes with the iOS device.

The log can be accessed even with the phone totally dead.

All I’m saying, they can legally protect themselves when an official charger is included. Will they go that way? I don’t know, they probably won’t refuse service but it’s a grey area now for the consumer in Brazil.
My understanding is there is a chip in the lightning cable that handshakes with the iOS device, but beyond that, there is nothing.
 
It's not free, you still pay for not getting a charger. If you buy a separate one, you now pay double, as the prices of iPhones have not been lowered by the amount of the charger. It's amazing that a lot of people actually fall for Apple's PR excuse to exclude chargers, I have to admit it was brilliant marketing.

Yes, I believe removing the charger was a cost cutting measure. However, this a bad argument because it assumes all other costs remained the same, which I highly unlikely, as cost almost always go up. Unfortunately we have no way of knowing if their margins went up or down per phone. There are way more factors at play that go into the cost that we will never know. Additionally it assumes, they calculate the retail price of the charger (which have huge margins) into the retail price of the phone, which companies don’t usually do. It would be thought of as the entire package of the product but no where near its retail price as an individual product (sku).
 
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BREAKING NEWS: Apple will be required to include solar panels, an inverter, a breaker box, and 10 meters of cabling with every iPhone sold in Brazil, as authorities have determined that electricity is essential to using the product.
Either that, or alternatively it makes sense for the local government to provide a rebate to smartphone owners for "denial of service" whenever there is a power failure. Because if power is essential to the operation of the device, then someone needs to compensate owners when that essential component is denied. If everyone agrees that it is absurd for the smartphone vendor to bundle an entire power plant, then who is on the hook for this?
 
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