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Apple Creates Massive Floral Window Installation at Selfridges to Promote Apple Watch

icanhazapple said:
Has this product even shipped five million units yet?
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Apple sold 1.4 Million iPhones total in all of 2007 (so in 6 months). Apple hasn't revealed sales numbers for the Apple Watch yet, but it's estimated that they sold somewhere between 1 and 3 million as of the end of June, after it had been on sale for 3 months.

So the Apple Watch appears to be set to sell somewhere between 2 and 6 million units in the time that it took the iPhone to sell 1.4 million.

What a flop - it's only doing somewhere between 42% and 300% better than the iPhone did.
 
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Product is beautiful, concept is cool, apps are okay... Is the obligatory need of an iPhone what I've heard people don't like.

A girl from my office just won an Apple Watch and guess what, she can't use it because she has an Android phone.
 
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Apple creates giant, beautiful ads for the watch = Apple Watch is failing and they're getting desperate.

But, if Apple had created Watch advertisements were all small and subtle, people would say that they're not putting in the effort/creativity/budget into the advertising and therefore it is a flop.

Can't win can they?

But, on topic, they really are spectacular and beautiful. I do think though that the paintings are overwhelming the Watch, at least in the pictures.
 
MacRumors said:
... including "Chromosphere," which displayed the Apple Watch in colored orbs of light, and "Butterflies," featuring a huge kaleidoscope of fluttering butterflies.​

applewatchbutterflies.jpg
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... and why would I need an iWatch?
 
Love my Watch. Since I have had the watch, it has helped me lose weight, encourages me to keep fit, helps me stay in contact with my Family, set up reminders while I am on the go. Today I used it to buy a new laptop for my daughter. Now I am not saying you can't do some of these things with just the iPhone, but the watch makes it a whole lot easier.
 
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kwikdeth said:
still doesnt make me want one.
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Maybe not this generation, but look at the first iphone and look at iphone 4 for ex. Things will get better and better from design materials and os perspective
And i think this is the scale of importance for a watch
1 design
2 materials
3 os
 
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Menopause said:
Wow! That is an unbelievably beautiful and impressive advertisement! The tiny Apple Watch with the massive backdrop of flora and fauna is a spectacular attention grabber!
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Certainly a lot of work and expense for a so-called flop.
 
This is pretty immaculate and over top in a way that Apple typically doesn't do things...I think it works though.
 
YegorH said:
Wow, I don't remember Apple advertising any other of their products as much as this watch. To me, it shows how half-baked this concept is and they are desperate to meet their sales goals.

Switzerland is definitely not in trouble, Mr. Ive!
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Ahem...

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ipod.subway.jpg

Chicago-Apple-iPhone3-6.jpg

image6.jpg

iphone6_0.jpg


And if massive advertising equates to desperation for sales then Samsung must not be selling many Galazy anythings.
 
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The Selfridges window displays are always fabulous. Since April there has been a single Apple Watch window, with just one tiny watch hovering in the centre. It was already very striking. This looks like they have taken that concept up a notch and are displaying across the whole store-front, which sounds amazing!
 
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It's not an watch problem, I just don't see as many people wearing watches anymore. I personally don't want to wear any kind of computing device. That doesn't mean the product is a flop, but it does have a limited market.

The ad is beautiful.
 
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ArtOfWarfare said:
Neat!

I look forward to future generations of Apple Watch. It's not a must-have right now, but this looks like an area to watch (no pun intended.)
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I'm not directing this specifically at you but why does everyone always trot out the "it's not a must have" line with the Watch? As if people only buy things that are a "must have". Complete BS. When people spend $5 every morning on their coffee is that a "must have"? When they go out to restaurants and spend $13-$15 a pop on drinks is that a "must have"?
 
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Rogifan said:
I'm not directing this specifically at you but why does everyone always trot out the "it's not a must have" line with the Watch? As if people only buy things that are a "must have". Complete BS. When people spend $5 every morning on their coffee is that a "must have"? When they go out to restaurants and spend $13-$15 a pop on drinks is that a "must have"?
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Yes - I MUST have coffee in the morning.
I haven't worn a watch in years and that doesn't make me grumpy like lack of coffee does.
Big difference.
 
ArtOfWarfare said:
What a flop - it's only doing somewhere between 42% and 300% better than the iPhone did.
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The iPhone was a flop until it's 2nd year, with that year's addition of 3G hardware plus an App store with native apps. A massive price reduction was needed to inventory from gathering dust after the first few weeks. That's why a lot of potential smartwatch buyers might be waiting until the anticipated eventual 2nd generation Watch hardware, or at least WatchOS 2.0 with native apps.
 
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tampageek said:
Yes - I MUST have coffee in the morning.
I haven't worn a watch in years and that doesn't make me grumpy like lack of coffee does.
Big difference.
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No. Must haves are things like food, water and shelter. Coffee is not a must have. I love chocolate. I eat it almost every day. But I wouldn't die if I didn't have it.
 
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