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Apple Creates Massive Floral Window Installation at Selfridges to Promote Apple Watch

YegorH said:
Wow, I don't remember Apple advertising any other of their products as much as this watch. To me, it shows how half-baked this concept is and they are desperate to meet their sales goals.

Switzerland is definitely not in trouble, Mr. Ive!
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Apple must be really struggling to sale iPhones as well when they display these giant billboard with "taken with iPhone" images. Or giant iPads, Mac computers etc!! By the way love the Apple watch and hope it will do great. Switzerland may not be in trouble.....not yet..
 
The Apple Watch is the only smartwatch making any kind of headway with consumers on a large scale. It is currently operating in a very new and to be honest underwhelming market.

I will give it a few generations to see how it evolves instead of calling it a flop.
 
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Rogifan said:
I'm not directing this specifically at you but why does everyone always trot out the "it's not a must have" line with the Watch? As if people only buy things that are a "must have". Complete BS.
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Must haves include clean water, enough food, some clothes, and a place not to freeze to death at night. Homeless types seem to survive on not much more. But the bedraggled-looking guy begging for spare change at a local street corner had a watch on his wrist (maybe to help get back to the local shelter in time before it closes?). Does that make a watch a must have?
 
YegorH said:
Wow, I don't remember Apple advertising any other of their products as much as this watch. To me, it shows how half-baked this concept is and they are desperate to meet their sales goals.

Switzerland is definitely not in trouble, Mr. Ive!
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It must be nice to make hyperbole statement with ZERO facts to back it up
 
ArtOfWarfare said:
Apple sold 1.4 Million iPhones total in all of 2007 (so in 6 months). Apple hasn't revealed sales numbers for the Apple Watch yet, but it's estimated that they sold somewhere between 1 and 3 million as of the end of June, after it had been on sale for 3 months.

So the Apple Watch appears to be set to sell somewhere between 2 and 6 million units in the time that it took the iPhone to sell 1.4 million.

What a flop - it's only doing somewhere between 42% and 300% better than the iPhone did.
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That's a whole lot of "somewhere between", "appears to be", "somewhere between", "estimated" and "somewhere between" to be taken seriously.

Until Apple release some figures, no-one knows. And until they do, I'm assuming it has not sold well. This sudden advertising push makes me assume this even more.
 
The floral designs are very well done. However, as an Apple fan, I must say that those displays scream, "People aren't paying enough attention to our new product so we're going to go out of our way to make them look!" Then, strangely, the watch is almost completely lost amidst the gorgeous colors surrounding it. I guess Apple can say they "made us look"; but the real question will be, "did these displays make us buy?"
 
This is SO COOL! That's some really impressive art department work, even just from a set piece stand point. Those flowers are gigantic!! And the way the butterflies line up to form the  Logo. It's simple, but it's awesome in my book!
 
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Menopause said:
Wow! That is an unbelievably beautiful and impressive advertisement! The tiny Apple Watch with the massive backdrop of flora and fauna is a spectacular attention grabber!
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Could you please add some more forced hyperbole? Thanks. It looks horrendous and tacky, not to mention UTTERLY pretentious.
 
Leo Laporte of TWiT keep stating "The Apple watch is a flop", and states that he's unashamed of saying so. I utterly agree - there is ZERO need for it, and it provides nothing except for an arbitrary "thing" for Apple to sell to people with no previous "hole" that it could ever possibly fill.

Leo is a very, VERY sharp guy, and no idiot. I also think it is a flop, it's a "meh" product.

Keep 'em coming, I doubt anyone has enough backbone to agree.
 
Mildredop said:
That's a whole lot of "somewhere between", "appears to be", "somewhere between", "estimated" and "somewhere between" to be taken seriously.

Until Apple release some figures, no-one knows. And until they do, I'm assuming it has not sold well.
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That's exactly what they want the competition to assume.

But they did release numbers for the Other category during the last financial call that the FTC regulators take completely seriously.
 
uid15 said:
Leo is a very, VERY sharp guy, and no idiot.
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Leo is not as sharp as he used to be. It seems he can't go more than a month or two without broadcasting racy chat conversations or a picture of his genitals.

However, I will agree with you in that I think Apple has a lot of work to do in order to give the watch a fighting chance of getting serious traction.
 
Saw them installing this last night.
Back again tonight for a night shift!
 

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ConnYoungy said:
People bitching about the amount of "advertising" here obviously have no concept of the Selfridges windows
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Agreed! I've been doing some contractual work here for a while and the window displays I've seen range from bizarre, strange, abstract to just plain confusing!
This window display is really quite 'safe' for Selfridges in my opinion!
 
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avanpelt said:
The floral designs are very well done. However, as an Apple fan, I must say that those displays scream, "People aren't paying enough attention to our new product so we're going to go out of our way to make them look!" Then, strangely, the watch is almost completely lost amidst the gorgeous colors surrounding it. I guess Apple can say they "made us look"; but the real question will be, "did these displays make us buy?"
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Right because Apple has never done that before with ad campaigns.
 
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