Wow, I don't remember Apple advertising any other of their products as much as this watch. To me, it shows how half-baked this concept is and they are desperate to meet their sales goals.
Switzerland is definitely not in trouble, Mr. Ive!
Apple must be really struggling to sale iPhones as well when they display these giant billboard with "taken with iPhone" images. Or giant iPads, Mac computers etc!! By the way love the Apple watch and hope it will do great. Switzerland may not be in trouble.....not yet..