I think it's an awful album. Think of it this way. I know Apple had good intentions to give away a free album, but if people simply don't want it, this is a way for Apple to remove it from their account and maybe not have to pay U2 for albums that were rejected by the consumers.
Not everyone likes U2, not everyone likes U2's new album.
I think Apple should promote other bands that have better musicianship. What if a jazz artist that's actually a more accomplished musician, but not as famous performed at the announcement and they gave away an actual recording that was well recored and performed, but only jazz enthusiasts liked it?
Would you have it in your catalog?
For some of us, we like to listen to well recorded music that's well mastered and great compositions, etc. This album sucked in this area. There's a ton of compression and signal processing on everything and some of don't like listening to that. Plus as far as U2 songs are concerned, I've heard a lot better. I thought their song writing on this album needs a lot of work.
I feel that I don't want Apple paying for a copy that I simply am not going to enjoy as I listened to it once through, I didn't like it and I would rather not have it on my computer taking up space and I don't want Apple to have to pay for my copy since I don't feel U2 should take advantage of this and get money if people like myself didn't like it and don't want it.
Maybe this will teach U2 to make better albums to attract a new audience. They have the money to produce albums and it's up to them to put something out that people want and enjoy. I thought as successful as this band has been, this is a really sub par album. Kudos to Apple for listening to the consumer and giving us a way to have it removed if we don't want it.