Apple’s gotten so good at locking down leakers that all these folks are left with nothing more than to just make up whatever will get folks to listen to them. When you consider that some of that 1 million were bound to be defective or, in some other way, not up to specifications, there’s no way anyone ”expected” they were going to sell more 400k.Something doesn’t smell right. Sony only had the production capability to make ~1 million of these screens in 2024, at absolute best that means only 500K units could even be produced this year.
Who the hell guesstimated Apple was expecting to sell more units than were even capable of being produced this year?
How many units of Apple Vision Pro will be shipped? - THE ELEC, Korea Electronics Industry Media
Japanese tech giant Sony, which is supplying the panel used by Apple for its new mixed reality device Vision Pro, has a capacity of 900,000 units of these panels per year, TheElec has learned.Sony ...www.thelec.net
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Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'
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No disputing it has the best display in its class. No disputing it can process images and deliver them to the display faster than anything out there, by a huge margin. Lidar obviously tracks environments and surfaces better than cameras alone...so not a lot of competition there either.
After this it becomes subjective and based on use case.
Mate, evidence counter to that exists in this very thread.
No disputing it? You sure?
Absolutely sure?
You checked out the full landscape of AR/VR options out there?
Btw... what is "its class" in your opinion?
Yeah, it was borderline false advertising. As someone with no experience with VR, I had no idea that you have no peripheral vision and using these is like looking at the world through binoculars with heavy coke-bottle lens glare. I bought it based on those advertisements, thinking this thing would be a major bonus to my day and I could watch a movie while doing dishes, etc... but yeah, no way. When I put it on I got a sinking feeling that lasted throughout the 2-week period at the end of which I returned it with a sigh of relief. There was just no way I was going to wear that while doing anything around the house and no way I was going to watch a movie on a giant screen that the field of vision doesn't even let you see all of without having to pan your head side to side, haha.
That said the hand and eye tracking was phenomenal and the visuals of the graphic elements and movies were very good, but the experience is just not great once the physics of lenses and the weight of the thing come into play. I just could not see myself actually wanting to watch a movie that way even if the effect of the big screen was impressive. Caveat- I work from home and don't travel much. If I spent half my life on planes and in hotels, my conclusions might've been different.
All THAT said, had the AVP cost around $1000, I would've kept it to play with. I DID enjoy the fully-immersed 180 videos Apple produces (the Rhinos one was my favorite) and I was impressed with the dinosaur. I could see it being a fun toy at a reasonable price but I just could not justify the cost for something I'd maybe play with for 30 minutes a week.
Perhaps for the VERY long game, yes. But if they wanted this to take off like the next iPhone then they needed to bite the bullet and take a little bit of loss to get this into people's hands. That was the strategy the PS5 and Xbox took so that people would be willing to jump into the ecosystem. The current AVP price makes it a very niche item and while that may satisfy short-term profit requirements, it's very short-sighted and doesn't produce high hopes for long term returns on the incredible amount they've already invested in it. I think they should've held off until the product was better and could be put into more hands.
Again, maybe the plan is that this IS the Dev kit and the popular version will come out more fully baked because developers have had a chance to create software for it. Cool, I think... the developers seem standoffish by the low adoption rate so.. not sure. I feel like this version should've just been the Dev kit given FOR FREE to developers and the Gen 2 should've been introduced at a reasonable price, even taking a little loss, in order to get this into the public's hands.
That's just my dumb non-MBA opinion though. Haha.
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Neither of them remotely compare to the iPhone.
Well said
And the really sad part is that Apple is not dumb, nor do they have dumb people there.
They should have known full well how hard this would flop with this feature set, at this price and with the content/Apps ecosystem (lack there of) it released into.
AVP had no chance on about 3 different fronts.
It's a truly shocking release.
I think they just said "screw it"...."release what we have so we can move on"
They are actually executing at a high level on so little these days that I hope they cut their losses on some of these branch projects and get focused again. They seem spread way too thin.
The idea that some fictional "killer app" will make or break the device's success is nonsense.
Apple made the platform. It's up to developers to deliver the apps for it. That's going to take time. I'm reassured by Microsoft delivering their apps for the platform. That's gotta count for something?
This is version 1.0, people. And it's an amazing device. It's only going to get better, but we had to start somewhere.
Apple made the platform. It's up to developers to deliver the apps for it. That's going to take time. I'm reassured by Microsoft delivering their apps for the platform. That's gotta count for something?
This is version 1.0, people. And it's an amazing device. It's only going to get better, but we had to start somewhere.
There is no display with that resolution, that size, and that refresh rate. These are hard specs. Qualcomm will be using the same display - until then, positive.
Its class is manufactured, high end, mixed reality. Its competition would be Magic Leap, Hololens, etc. On the lower end, you're really looking at Meta Quest 3, which is priced less than the actual cost of the displays in Vision Pro.
Yeah, positive.
No it's not
It's Apple's job to showcase the best of what's possible and they failed completely on setting any sort of example or precedent here.
I feel there will certainly be a strategy reset here, but while that is happening they'll just leave the current one to languish. You'll be seeing articles like '2 years and no Vision Pro update' on here soon enough.
The issue with the Vision Pro is ultimately they didn't create compelling product. The device itself is an amazing piece of technology yes but that's only part of how you sell something. Apple needed to nail the price, the use case, the content, the marketing and they failed.
Who would have guessed that not many people would want an expensive thing you wear on your head and has no real use.
I'd disagree with Apple Silicon not being comparable to iPhone. It completely transformed the Mac hardware, leapfrogging existing products. We're just so spoiled, we are like fish in water. We don't know we're in water until we leave it.
Could you imagine the Vision Pro being released with off-the-shelf processors? Wouldn't happen. Sure, it's heavy and expensive, but it's PACKED with super-powerful tech that is better than anything on the market. It's just priced out of reach for most people. Apple Silicon is the reason that the Vision Pro exists.
Who would have guessed that people would downplay something that they don't understand or can't afford?
If you can't see where the Vision platform is going, that doesn't mean it's not going there. It just means you can't see the "vision". 🤓
5 years from now, we'll look back and wonder how the world ever existed without the Vision platform.
Even if it were an inflection moment in the industry (and I very much doubt it is the case. ARM processors are not new and there have been ARM computers before Apple made their own), it is a relatively niche industry. Most people don’t want or need a computer nowadays, and this is because of the iPhone. iPhone transformed society, the way we do shopping, the way we do banking, the way we date, the way we travel, and so many other aspects of our lives. Apple silicon hardly changed anything, if not a little more battery life (or rather performance per watt) for laptops that most people won’t buy or care about.
The only reason why I have not developed for AVP yet, is my clients [multi $bn turnovers] won't even invest in phone AR let alone some new hardware that is only sold in 1 country.
Blaming Unity trying to make some income for all their product is a bit weak.
Same notion applies to everything in life - blame a 3rd party for your issues or take action and back yourself.
The iPhone managed to be extraordinarily revolutionary with an off-the-shelf processor (that was actually underclocked)...
I think the only ones who 'expected' Apple to ship 800K Vision Pros are the professional guessstimators - not Apple. Shipping anything over 250K units of this very expensive, new a niche device should be considered a success for this first go.
See, I actually see it as a desperation move from Tim, who can't innovate one bit, and he is singlehandedly proving the 'myth' that MBAs are clueless bean counters, only focused on stock price.
He wanted to leave some sort of 'legacy' behind knowing full well that the Car project was going to be cancelled, so they rushed this to market, despite warnings from their own internal team not to do it...
This is what apple has become under this leadership team.
It's really sad to see the company swooping to these lows, and what's worse are the people defending it, the same way people defend Musk as some sort of 'genius'.
Honestly, they need to cancel this ASAP, Timmy needs to announce his resignation (along with Craig and other visionless yes-men, all who are driving this ship into the ground), announce a new leadership team, with a focus back on being Apple Computer, Inc. , and move on. But I know none of this will happen, so whatever...
There is a lot of disputing about the display. They have the highest resolution, sure. That doesn’t make them the best. They don’t have as high refresh rate as other competitor’s products and this is arguably a more important metric as it affects motion sickness and comfort. They don’t have as high field of view as other products and this affects immersivity, possibly the most important feature in such a device. It is *not* the best VR visor. And it is not the cheapest either. No surprise it flopped.