Apple Debuts New Ad Focused On Apple Music Playlists During Emmys

Discussion in ' News Discussion' started by MacRumors, Sep 20, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple debuted a brand new Apple Music ad during the Emmys tonight. The ad features actresses Taraji P. Henson and Kerry Washington hanging out and enjoying Apple Music with singer Mary J. Blige. The ad has a focus on Apple Music's playlists.

    Playlists, the new mixtapes.
Go ahead ladies!
@maryjblige @kerrywashington @TherealTaraji— Apple Music (@AppleMusic) September 21, 2015

    The ad, which was directed by Selma director Ava Duvernay, features Washington, Blige and Henson hanging out at a home and remembering mixtapes before Blige interrupts them to tell them about Apple Music playlists, which she compares to mixtapes.

    Washington goes a step further and says that Apple's curated playlists are like having a boyfriend creating you a mixtape. The rest of the ad features the three having fun listening to the curated playlists before revealing the $9.99 monthly subscription cost to sign up for Apple Music.


    In early August, Apple launched a worldwide advertising campaign featuring billboards and posters. Shortly after that, they debuted three artist-focused ads highlighting the Apple Music's ability to introduce people to new artists and music. Additionally, Apple released a two-part ad featuring The Weeknd during the MTV VMAs.

    Article Link: Apple Debuts New Ad Focused On Apple Music Playlists During Emmys
  2. nepalisherpa macrumors 68020


    Aug 15, 2011
    How dare they not feature Taylor Swift in their music ads? They will hear from her again.
  3. BulletToothTony macrumors 6502


    Jan 5, 2009
    As far as a commercial yeah it was ok, but as far as Apple Standards it felt like a Samsung commercial.

    Didn't make me want to spend my money like apple usually does.

    That's my opinion of course
  4. ZacNicholson macrumors 6502a


    Jun 25, 2011
    that new drake iTunes music exclusive was fire
  5. MH01 Suspended


    Feb 11, 2008
    Good too see the MacBook in an ad :)

    As for the Apple Music, my biggest issue is still the interface/UI, that can be fixed in time.
  6. Asclepio macrumors 6502a


    Jul 11, 2011
  7. i0Nic macrumors 65816

    May 17, 2006
    Sydney, Australia
    It'd be nice if you can share/collaborate on playlists, get on this Apple.
  8. AngerDanger macrumors 68040


    Dec 9, 2008
    "Instant Boyfriend Mixtape Service"

    I've been wondering when Apple will get into the bizarre escort game.
  9. IrrationalFanboy macrumors newbie


    Aug 22, 2015
    I'm apart of the small group of people on this website that actually knows all those songs that are in that playlist in the commercial.
  10. chrisbb macrumors member

    Nov 7, 2008
  11. mashinhead, Sep 20, 2015
    Last edited: Sep 20, 2015

    mashinhead macrumors 68030

    Oct 7, 2003
  12. themachugger macrumors member

    Aug 26, 2010
    That ad has more African Americans in it than the entire audience at the Emmy's. A friend of mine attending the show just took a picture inside the theater. It was blinding.
  13. charlieasmith96 macrumors member

    May 17, 2013

    Advertising, advertising, advertising, fix apple music. Advertising, advertising, advertising, fix apple music.

    Anyone remember this?

    Attached Files:

  14. brock2621, Sep 20, 2015
    Last edited: Sep 20, 2015

    brock2621 macrumors 6502a


    Jun 8, 2007
    ...I'd bet money those screens were simulated, they definitely didn't look right. Notice the relatively stable shots on the laptop didn't carry over the "shaky cam" feel from the previous and after shot. That's because the camera was locked off to make motion tracking and screen replacement easier in post. The dead giveaway is that there is a digital dolly move in that shot, but none of the objects in the frame are parallaxing. They shot it probably on a RED Dragon at 6k, zoomed in and digitally moved the frame left to right to simulate a dolly. There are ZERO reflections on screen as well that definitely don't move with camera either. The next laptop shot is also locked off, but notice they added camera movement in post. It feels very fake and generated with the movements as if done in After Effects or Nuke. This is because the original shot was again locked off when shooting to make it super easy for them to comp in screens. Samsung also ads post camera wiggle all the time in their commercials and I've also noticeably been able to pick it out in some Sprint ads as well. Once you use it yourself you'll start to pick it out.

    ...That was stupid long winded but all to say, I would bet money those shots were 100% fake so any lag you see was by the post company handling the FX shots for Apple or their ad firm.
  15. macfoxpro macrumors 6502

    May 17, 2011

    I can't imagine there being that many people paying $9.99 a month for music.
  16. macfoxpro macrumors 6502

    May 17, 2011

    Your in deep, bro. It must be hard for you to just watch content without seeing the technical side of it. That would kind of suck. But, it sounds like you are in that field, so, I guess that's the way it goes.
  17. Mackinjosh macrumors 65816

    Aug 21, 2014
    I don't know a single person willing to pay for this poorly done service at the end of this month when the trial ends. Everyone went back to Spotify.
  18. Asclepio macrumors 6502a


    Jul 11, 2011
    dude even the special effects can't defeat the lag
  19. LXC101 macrumors member


    Feb 12, 2014
    I actually loved this. It helps that they picked amazing women for it.
  20. HowEver macrumors 6502a


    May 10, 2005
    As an academic, your post about an ad resembles how I read every book. (Imagine what the trolling posts on a site like this read like...)

  21. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
    Making playlists isn't a chore--it's fun. And sharing them is fun.
  22. Millah macrumors 6502a

    Aug 6, 2008
    I'm sticking with Apple Music because it does what I want, does some new things that I like (For You and Beats 1), access to probably better exclusives (controversial, I know), and is integrated with my own iTunes library. Any qualms I have with the UI I know will get worked out, one of the issues was already improved in iOS 9. The application isn't bad enough to make me hate the service, I simply think it could be better, and I'm willing to stick around to see it improve.
  23. macsba macrumors 6502

    Jan 5, 2015
    Next to my Mac.
    Well, didn't get to see the Emmys. I'll take a look on Apple's website or YouTube.

    Been busy doing other more important things. Anyway, most of the shows up for nomination I can't see, others I have no time, so no loss.
  24. jesusplay macrumors 6502a

    Sep 6, 2007
    I like apple music but I don't need apple music, or any streaming service for that matter.
  25. JimmyHook macrumors 6502a

    Apr 7, 2015
    Yeah, no way I could go back to Spotify now. They just don't offer enough exclusives and neat features (like Beats One)

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