Apple Debuts New Ad Focused On Apple Music Playlists During Emmys

[jpn]

this ad deserves to be anthropologically studied at a deep cultural level for what is says about:

a lily white tech company's stereotypes of black women over 40 who have some level of discretionary income

this ad works however in one sense: once you see this ad you will never be able to get these images washed out yr brain no matter how hard you try.

 

[HenryDJP]

this ad deserves to be anthropologically studied at a deep cultural level for what is says about:

a lily white tech company's stereotypes of black women over 40 who have some level of discretionary income

this ad works however in one sense: once you see this ad you will never be able to get these images washed out yr brain no matter how hard you try.

The black women in the video don't seem to have an issue making this ad. Oh, is it because Apple is paying them? Perhaps, but then again all 3 of them have current high-paying careers and certainly don't need Apple's ad to keep them relevant. Where are you guys getting his nonsense about this ad stereotyping black women? I don't know about Kerry Washington but Mary J and Taraji Henderson grew up in the hood. That's the type of music they listened to. If anything, not many black people grew up in white suburbia listening to Eric Clapton, The Who or Metallica. Just sayin'.

 

[jpn]

The black women in the video don't seem to have an issue making this ad. Oh, is it because Apple is paying them? Perhaps, but then again all 3 of them have current high-paying careers and certainly don't need Apple's ad to keep them relevant. Where are you guys getting his nonsense about this ad stereotyping black women? I don't know about Kerry Washington but Mary J and Taraji Henderson grew up in the hood. That's the type of music they listened to. If anything, not many black people grew up in white suburbia listening to Eric Clapton, The Who or Metallica. Just sayin'.

you don't get it.

picture this:

3 white, middle aged, women with some level of discretionary income.
listening to bon jovi or duran duran or whatever.

the ad fails no matter what group you substitute using the parameters the ad company uses.

apple music For You and playlists that are curated give people the opportunity to extend and refine their music appreciation - not limiting you to mixtapes made by your boyfriend (or whatever it said in the current ad).

apple is and always should be about its ability and corporate philosophy about empowering people, and extending their abilities, simply.

here is the way that the apple USED to make ads like this:

picture this:

woman sitting on a bus, early morning, still dark outside, going to work
starts listening to some music
but that music is not the music she likes
she presses Music
she presses For You
starts playing something that carries her a 1000 miles away from her long commute and hard work
smile on face. she's able to relax.
she has peace for a few precious moments before she gets to her work place
words on screen at end of ad something relating to playlists made just for her

boom.
not stereotypical.
cross generational appeal, cross racial appeal, cross economic class appeal.

probably Clio material IMHO! LOL!!

 

[HenryDJP]

you don't get it.

picture this:

3 white, middle aged, women with some level of discretionary income.
listening to bon jovi or duran duran or whatever.

the ad fails no matter what group you substitute using the parameters the ad company uses.

apple music For You and playlists that are curated give people the opportunity to extend and refine their music appreciation.

here is the way that the apple USED to make ads like this:

picture this:

women sitting on a bus, early morning, still dark outside, going to work
starts listening to some music
but that music is not the music she likes
she presses Music
she presses For You
starts playing something that carries her a 1000 miles away from her long commute and hard work
smile on face. she has peace for a few precious moments before she gets to her work place
words on screen at end of ad something relating to playlists made just for her tastes

boom.
probably Clio material.

You're making way more out of this than necessary. There's nothing wrong with the ad and there's no stereotype.

 

[ronntaylor]

this ad deserves to be anthropologically studied at a deep cultural level for what is says about:

a lily white tech company's stereotypes of black women over 40 who have some level of discretionary income

this ad works however in one sense: once you see this ad you will never be able to get these images washed out yr brain no matter how hard you try.

I don't have a problem with this ad and don't see how it's stereotyping anyone. Apple is playing off the ladies' popularity and what is potentially a large demographic for Apple Music. Nothing more, nothing less. I know plenty of women like them, and having been a Customer Service Manager, think it's smart in its targeting.

 

[johngordon]

Only if the product were any good. Love Apple, but Spotify is so much better.

I go to find a new cool playlist on Spotify and I'm presented with all kinds of interesting mixes like "Evening Commute", Deep Focus", "Indie Mix" so many eclectic choosings. It knows what time of day it is and shows relevant playlists, it feels smart and connected.

I go to find a new cool playlist (after a dozen clicks on the horrible UI) on Apple Music and all it asks me is "What Genre?" Stop thinking so inside the box and limiting playlists to genres. Most the time I don't even know what genre I want to listen to. They're also very short playlists.

In Spotify on the phone, how do I see a list of albums by an artist I tap on?

I can only get it to list a single continuous list of songs when I tap on an artist, which doesn't seem too helpful.

I didn't realize the For You playlists in AM were just based on picking a genre. I thought they were based on what's in your library, what you listen to, and stuff you like with the heart button. Have I gotten that wrong?

 

[AikiMike]

In Spotify on the phone, how do I see a list of albums by an artist I tap on?

I can only get it to list a single continuous list of songs when I tap on an artist, which doesn't seem too helpful.

Scrolling down on the artist page shows 4 albums up front with a see all albums link right below it. Apple Music's artist page is similar in how it shows a list of albums.

 

[johngordon]

Scrolling down on the artist page shows 4 albums up front with a see all albums link right below it. Apple Music's artist page is similar in how it shows a list of albums.

I must be missing something.

If I tap on Your Music > Artists, I get to a list of artists.

If I tap on an Artist, I get a long list of songs.

In AM, if I go to My Music, sort by Artists and tap on an artist, I get to a list of their albums.

This is on an iPhone 5S, running the latest version of Spotify.

 

[McCool71]

I must be missing something.

This sounds very odd - maybe you have activated offline mode so it only shows you what you have synced to your phone and nothing else?

Pro tip: Check out the Discover Weekly playlist on Spotify. It is the best way to discover music that is new to me that I have come across on any platform ever - it is based on your listening habits, but not fenced in by genre definitions.

 

[johngordon]

This sounds very odd - maybe you have activated offline mode so it only shows you what you have synced to your phone and nothing else?

Pro tip: Check out the Discover Weekly playlist on Spotify. It is the best way to discover music that is new to me that I have come across on any platform ever - it is based on your listening habits, but not fenced in by genre definitions.

I know if I browse / search for an artist, I can get to a list of their albums.

But when I add stuff to my music, in future I just get to it there.

Can you see albums listed for artists in the Your Music section?

I thought the AM For You was based on listening habits too and stuff you like by tapping on the heart icon? With something like that it probably won't be very good, but the more you use it, the better it gets.

 

[McCool71]

in the Your Music section?

I think this is might be the key. The 'Your Music' section is not a representation of the full catalogue (confusing, I know - I never really use it for anything else than accessing my stored playlists) - it is the music you have liked/playlisted and so on - think of it as a kind of record collection and not the whole record store.

If you go to the artist page you will get the full overview (artist radio, biography, related artists, all releases and so on).

Yep, AM For You is based on listening habits, this is nothing new though - his type of functionality has been around since streaming services started getting traction around 2008 or so. Spotifys Discover Weekly does it way better than anything I have tried before. Just try it - it should be right there as a separate playlist along with your other saved playlists if you have Spotify.

Edit: Found a nice article on how Discover Weekly actually works:

You’ve been playing song A and song C a lot, but it turns out that when other people play those songs together in their playlists there’s a song B that you’ve never heard before.Discover Weekly gives you song B.

In other words it takes it a step beyond either manually curated or fully automated playlists based on your listening patterns. It is automated, but at the same time 'curated' by other Spotify users that listen to the same stuff as you. And it it not limited just to new releases or fenced in by genre definitions.

http://www.techinsider.io/inside-spotify-and-the-future-of-music-streaming

PS: I know I am harping on endlessly about this, but to me (and I have been a music fan since the 80s and have 2500+ physical albums in my attic) this is the largest and most important development when it comes to discovering music I have ever experienced.

 

[navaira]

Same here. It's what I thought For You would be.

 

[johngordon]

I think this is might be the key. The 'Your Music' section is not a representation of the full catalogue (confusing, I know - I never really use it for anything else than accessing my stored playlists) - it is the music you have liked/playlisted and so on - think of it as a kind of record collection and not the whole record store.

If you go to the artist page you will get the full overview (artist radio, biography, related artists, all releases and so on).

Yep, AM For You is based on listening habits, this is nothing new though - his type of functionality has been around since streaming services started getting traction around 2008 or so. Spotifys Discover Weekly does it way better than anything I have tried before. Just try it - it should be right there as a separate playlist along with your other saved playlists if you have Spotify.

Edit: Found a nice article on how Discover Weekly actually works:

You’ve been playing song A and song C a lot, but it turns out that when other people play those songs together in their playlists there’s a song B that you’ve never heard before.Discover Weekly gives you song B.

In other words it takes it a step beyond either manually curated or fully automated playlists based on your listening patterns. It is automated, but at the same time 'curated' by other Spotify users that listen to the same stuff as you. And it it not limited just to new releases or fenced in by genre definitions.

http://www.techinsider.io/inside-spotify-and-the-future-of-music-streaming

PS: I know I am harping on endlessly about this, but to me (and I have been a music fan since the 80s and have 2500+ physical albums in my attic) this is the largest and most important development when it comes to discovering music I have ever experienced.

I know that different people will use these sorts of things differently, but to me that's the whole point.

If, for example, I like a band. In the first instance I'll search for that band and maybe add a few of their albums to Your Music.

But once I have done that, I don't really want to be browsing / searching - I just want to dip into the stuff I have added to Your Music.

And that's always been a thing about Spotify's UI that has bugged me. When I want to listen to an album by a particular artist, it makes most sense to me to go:

Your Music > Artist > Album

This is how AM works.

But in Spotify I can only go:

Your Music > Artist > Songs - and then have to scroll through all the songs looking for songs on the album I want to listen to.

To be fair, the way Spotify playlists take into account what other people are listening to is definitely a great feature.

But there is more to AM's playlists than just ticking a genre.

 

[Mactendo]

Tasteless trash as well as that white blouse.