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Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance

osaga said:
Can you imagine what would happen if Apple warrantied water damage? People would go snorkeling with their phones. I probably would.
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The original Apple Watch is warranted for water damage and it is rated for IPX7, same as the iPhone 7. Except the iPhone 7 has a barometer, which can be used to measure water pressure and depth. So they could then use that information to determine if what you did was beyond the IP67 rating. Snorkeling typically doesn't break IP67 rating. 1m deep for 30 minutes.
 
Mlrollin91 said:
Exactly. And because they don't cover it under warranty they should stop advertising it as water resistant.
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Indeed.

I wonder if they get sued for misrepresentation. To encourage people to get their iPhones wet could be construed as being legally liable, which is contrary to the Apple warranty. They could be forced to repair water damage, change the warranty, withdraw the ad or pay damages.
 
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I really like this commercial!

Better than those fake and completely unrealistic siri commercials. I give it a thumbs up!
 
I dont understand, the biggest issue of getting your phone wet is when you had a bit to many drinks and drop the phone in the toilet while speaking. This is what apple should advertise, not a guy falling into the pool or taking a dive, focus on the real world problems.
 
hehe.. oh boy... *tragic moment* queue the sound effects..

So we all wanna see Youtube videos of people dropping their iPhone's in toilets ?
 
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morcutt11 said:
May favorite is the "Practically Magic" line at the end of the video. Take that other cell phone makers! Stereo Speakers! Another Apple first! Oh.. wait. What's magical about this?
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bladerunner2000 said:
Since when are stereo speakers practically magic?
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awer25 said:
Oh, so now they are just "practically magic"?
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Everyone is going on about this "practically magic," tagline, and I can't figure out why. It's as if you think it means the phone should be literally "magic" like a Harry Potter wand, and if not, you're going to be highly offended. You do now that magic is fictional, right?. Hope that isn't a shock. So, nothing in this world is ever going to be literally "magic." What that word means in advertising (and I can't believe I need to explain this) is that something is "wonderful."

Now this term "magical" like the word "wonderful" is subjective. What is wonderful to you isn't wonderful to someone else and vice versa. So, maybe these stereo speakers are in no way "magical" to you, but that doesn't mean that Apple is off base calling them that, as others might find them so. To sum up: The tagline "Practically magic" does not mean "We invented something that is literally magical" nor "we invented something that didn't exist before." It means "We think we made something that is 'wonderful.'"

Or are you all saying that no product out there should ever be able to use the word "magic" in describing itself? No duster commercial should ever say "Picks up dust like magic!" When you see such a commercial, to you yell at the screen "FEATHER DUSTERS HAVE BEEN AROUND FOR CENTURIES! YOU DIN"T INENT THEM!" or "MAGICAL MY ASS! IT JUST PICKS UP DUST!" :rolleyes: I don't imagine you do. So...why all this rage over Apple using the term?

Really. Isn't all this Sturm and Drang over the "practically magic" tagline a little silly?
 
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kevinkyoo said:
Uh, but aren't there instances of iPhone 7/7+'s getting damaged? Not by the owners throwing them in, but by the phones just being placed in water for a minute or two.

EDIT: On top of that, Apple won't cover any water damages. Kind of comedic that this would be their ad.
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Yeah this is a knock on Apple's credibility. Stand behind your product, especially if you advertise it. I have a feeling this has the potential to become a class action lawsuit one day. I know I was the victim of the time Apple was falsely denying warranties over the water sensors turning red, I was turned away for this myself. Thankfully I had the intelligence to look myself and realized the stickers were still white, and after showing a manager had my phone replaced. I also took part in the class action which happened after that for that issue.

If they advertise the phone as water resistant, and if a sticker turns red then to me that means their manufacturing failed and let in water. It shouldn't even be a question, replace or fix that phone if it's malfunctioning instead of denying the warranty.
 
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Swazaloo said:
Jesus christ, stereo speakers are not "practically magic".
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I thought that too at first, but realized the main message isn't that it's dual speakers that's magic, but how loud and clear those speakers are in such a tiny form factor. They emphasized that brilliantly with the water rippling to the beat of the music and everyone taking notice in a large open area... very slick ad.
 
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thirteen1031 said:
Everyone is going on about this "practically magic," tagline, and I can't figure out why. It's as if you think it means the phone should be literally "magic" like a Harry Potter wand, and if not, you're going to be highly offended. You do now that magic is fictional, right?. Hope that isn't a shock. So, nothing in this world is ever going to be literally "magic." What that word means in advertising (and I can't believe I need to explain this) is that something is "wonderful."

Now this term "magical" like the word "wonderful" is subjective. What is wonderful to you isn't wonderful to someone else and vice versa. So, maybe these stereo speakers are in no way "magical" to you, but that doesn't mean that Apple is off base calling them that, as others might find them so. To sum up: The tagline "Practically magic" does not mean "We invented something that is literally magical" nor "we invented something that didn't exist before." It means "We think we made something that is 'wonderful.'"

Or are you all saying that no product out there should ever be able to use the word "magic" in describing itself? No duster commercial should ever say "Picks up dust like magic!" When you see such a commercial, to you yell at the screen "FEATHER DUSTERS HAVE BEEN AROUND FOR CENTURIES! YOU DIN"T INENT THEM!" or "MAGICAL MY ASS! IT JUST PICKS UP DUST!" :rolleyes: I don't imagine you do. So...why all this rage over Apple using the term?

Really. Isn't all this Sturm and Drang over the "practically magic" tagline a little silly?
Click to expand...

It's because Apple doesn't get to lag behind the industry for x number of years, finally do something thats been done forever and then call it 'magical' as if they invented it.
 
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Return Zero said:
Decent ad, but it kinda makes the iPhone's target market look like a bunch of rich old has-beens who want to show off to younger generations. I guess taken in context with their other ads that usually feature young folk, it's alright.
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More like targeting a different audience, seeing millennials are not buying the iPhone 7 in the numbers Apple had hoped.
guess you belong to a bunch of poor young wanna-bees.
 
What is wrong with them making this ad? After all, it is about everything that has changed...
 
Things are felling a lot like de ja vu with the recent ads, MacBook Pro, and other questionable decisions. So, I went on youtube to watch "Triumph of the Nerds". Check out this video and start at minute 35:00
I believe Apple is repeating the same mistakes made back in the 1990s.
 
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