Apple Debuts Two New iPhone 6s Ads Highlighting Touch ID and 4K Video

Discussion in ' News Discussion' started by MacRumors, Apr 25, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today uploaded two new iPhone 6s ads to its YouTube channel, highlighting built-in features including Touch ID and the video taking capabilities of the iPhone 6s, including 4K video capture.

    The first video, "Fingerprint," focuses on all of the things that can be done with Touch ID beyond unlocking a device, including opening passcode protected apps, checking into flights, signing documents, making purchases with Apple Pay, and starting cars.

    The second video, "Onions," features the 4K video capturing functionality included in the iPhone 6s. In the hyperbolic and humorous video, a child captures her mother cutting onions, which goes viral because of its impressive quality.

    Unlike other recent iPhone 6s ads Apple has uploaded, these new videos focus on features and do not feature celebrities, aside from a cameo from Neil Patrick Harris in "Onions." Apple's most recent iPhone 6s spots have covered features like hands-free Hey Siri functionality, the photo taking abilities of the device, and Live Photos.

    Article Link: Apple Debuts Two New iPhone 6s Ads Highlighting Touch ID and 4K Video
  2. nt5672 macrumors 68000

    Jun 30, 2007
    Apple TV won't do 4K so why have it on your phone.
  3. MartinAppleGuy macrumors 68020


    Sep 27, 2013
    The onion video was really good!

    Also Neil Patrick Harris so win win lol
  4. Goldfrapp macrumors 601


    Jul 31, 2005
    Gotta love Apple's hyperbolical sense of humor.
  5. gjvon macrumors member


    Jul 2, 2012
    Houston, Texas (Born and raised a Texan)
    Where can I see the "Onions" motion picture?
  6. coolfactor macrumors 68040

    Jul 29, 2002
    Vancouver, BC CANADA
    Love the Onions ad! Well done, Apple! Keep it creative!

    (the first ad just seems snarky, not digging that narrator in that campaign)
  7. yasirimam macrumors newbie


    Apr 20, 2016
    Soon it will come on TV also
  8. trifid, Apr 25, 2016
    Last edited: Apr 25, 2016

    trifid macrumors 68000


    May 10, 2011
    Wait, Apple is advertising 4K video recording in the ads as an appealing feature aimed at the mainstream consumer? How in the world is this consistent with their 16GB mainstream iPhone which is a joke for 4K?
  9. scott911 macrumors 6502a

    Aug 24, 2009
    But what about Apple TV lack of ability to support this?

    My phone will have it, my TV's had it for a year, now.
    Poor planning Apple.
  10. bgraham macrumors regular

    Jun 23, 2015
    United Kingdom
    Apple advertising two features that are standard on every flagship I see.
  11. MRrainer macrumors 6502a

    Aug 8, 2008
    Zurich, Switzerland
    It's enough space to produce a 4k video clip that fills the attention-span of the average viewer...
    Where is the problem?
  12. mbrannon47 macrumors regular

    Jun 20, 2010
    Apple's been on a roll with these ads lately. :) A major improvement from 2012's Genius ads...
  13. iTom17 macrumors 6502a


    Aug 2, 2013
    Eindhoven, the Netherlands
    You're not forced to get a 16 GB iPhone, don't forget that. :p
  14. jonnysods macrumors 603


    Sep 20, 2006
    There & Back Again
  15. garirry macrumors 68000


    Apr 27, 2013
    Canada is my city
    "Hey dad, my iPhone is so great it can record 4K video and 1080p60 video!"
    "Cool, now let's go to my 2-hour press conference, you'll be able to record all that, right?"
    "Well, uh, how do I say it, it's a 16GB model..."
  16. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    If you plan on shooting a lot of 4K video, Apple has a memory upgrade available. if you don't, or don't have a lot of music/apps, the base 16GB phone works fine.

    Options are nice. Pick the device that suits your needs.
  17. redheeler macrumors 604


    Oct 17, 2014
    If 4K is so great, why isn't the ad in 4K? :p
    Because the 4K and 5K iMacs can, and even at 1080p 4K video typically looks better because of the higher compression rate. I agree the ad does imply 4K support on the Apple TV, which is unfortunately not the case.
  18. trifid, Apr 25, 2016
    Last edited: Apr 25, 2016

    trifid macrumors 68000


    May 10, 2011
    So the millions of 16gb users that watch this ad and discover/try the cool 4k video will now realize their 16gb is obscenely planned for obsolescence and will have to sell their phone, shell out $800 for new one, and waste $200-300 in the process. Brilliant, awesome job Apple for milking the userbase with planned obsolescence, investors rejoyce.

    Oh and btw, the rest of the industry has already moved to 32gb, while Apple still keeps 16gb for 9 years (since 2007), even though it costs $5 to make 32gb default. But keep advertising 4k video and milking the userbase, surely Apple will be able to increase profit margins from 40% to 41% this year :)
  19. ike1707 macrumors 6502

    Jan 20, 2009
    Good grief that was awful.
  20. Johnny907 macrumors 6502a


    Sep 20, 2014
    I need a flagship Apple phone that meets or exceeds the capabilities of competing flagship phones from other companies at the same or better price point. Oh... huh.
  21. Adithya007 macrumors regular

    Apr 16, 2015
  22. nt5672 macrumors 68000

    Jun 30, 2007
    As having been CTO for an HD recording studio, I am at a loss to figure out what you meant. I do know that higher compression rate does not make anything look better. Now it might be that the artifacts from 4k compression and downscaling to 1080p are not as noticeable to you, but I would suggest the artifacts just changed. You need to look a little closer.
  23. Johnny907 macrumors 6502a


    Sep 20, 2014
    Ugh I forgot how horrible these were. That one was bad but this is the one I remember hating the most.

  24. eoblaed macrumors 68020


    Apr 21, 2010
  25. tomnavratil macrumors 6502a


    Oct 2, 2013
    Litovel, Czech Republic
    I'm not sure about you guys but Onions video actually made me laugh even considering all the known facts like 16GB base model - a nice change from some of the Apple commercials! :)

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