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Apple Debuts Two New iPhone 6s Ads Highlighting Touch ID and 4K Video

citysnaps said:
No, I'm not.

The point is for many, "the proper" default storage is 16gb. Your needs may be different. And if they are, simply pay for it. Thankfully, Apple has never been driven by "the rest of the industry."
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Most people I know of wish they could afford more storage, but keep buying the base 'default' 16GB because they can't afford more. Apple could improve the experience of the flagship iPhone for a lot of people by simply making 32GB default which I argue, isn't an unreasonable thing to do given so many factors I described before.
 
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trifid said:
Most people I know of wish they could afford more storage, but keep buying the base 'default' 16GB because they can't afford more. Apple could improve the experience of the flagship iPhone for a lot of people by simply making 32GB default which I argue, isn't an unreasonable thing to do given so many factors I described before.
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And for those looking for a value phone with more storage can simply look into and purchase another manufacturer's phone. Or think a bit more on whether that extra hundred dollars spread out over 2-3 years (9 cents a day over three years) for extra memory might be manageable going with Apple. Easy.
 
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Onions ad was the best apple has done. ... But it leaves the question... Is the iPhone camera a kids camera?
 
MacRumors said:



The second video, "Onions," features the 4K video capturing functionality included in the iPhone 6s. In the hyperbolic and humorous video, a child captures her mother cutting onions, which goes viral because of its impressive quality.

Unlike other recent iPhone 6s ads Apple has uploaded, these new videos focus on features and do not feature celebrities, aside from a cameo from Neil Patrick Harris in "Onions." Apple's most recent iPhone 6s spots have covered features like hands-free Hey Siri functionality, the photo taking abilities of the device, and Live Photos.

Article Link: Apple Debuts Two New iPhone 6s Ads Highlighting Touch ID and 4K Video
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This is consistent with Apple products - a hyperbole of owning something that is great but instead just an overpriced smartphone in 2016. I couldn't help but cringe so hard my balls turned rose gold.
 
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appledefenceforce said:
Does 16gb suck? Yes. But the people who buy the 16GB model know what they are getting into. For a lot of them it's not their first iPhone.
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You really believe that?

And even if this is not many customer's first iPhone, Apple is now telling them 6 months after the fact that 4K video is so much better than regular video, and that their phones will do it. Since most customer's don't know anything about 4K video, they switch it on, and suddenly find their 16gb is inadequate storage for an advertised feature promoting the iPhone they bought. No disclaimers indicating 4K video may not be appropriate for 16gb models, as far as I can tell.
 
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Mac 128 said:
You really believe that?

And even if this is not many customer's first iPhone, Apple is now telling them 6 months after the fact that 4K video is so much better than regular video, and that their phones will do it. Since most customer's don't know anything about 4K video, they switch it on, and suddenly find their 16gb is inadequate storage for an advertised feature promoting the iPhone they bought. No disclaimers indicating 4K video may not be appropriate for 16gb models, as far as I can tell.
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You forget about "the cloud" for storage options. Apple will always tell you you don't need local storage you can save it all on the cloud. Just pay more.

And people barely even stream 1080p - they are stuck on 720p on their iDevice as default using the YouTube iOS app. You can't even go higher than 1080p unlike most QHD android phones. Most iOS user won't even know the difference. 4K is just there because they upgraded the sensor and so it's another checklist item on the 6S so you will justify upgrading.

Most of this technological advancement is moot when it comes to an iDevice. On my S7 edge, you can record QHD using the FRONT CAMERA. You even have OIS on the front camera of an HTC M10. 4K was done back in 2013. Apple again late to the game and nothing to show for. Look at the bitrates of apple's 4K vs any android smartphone that has 4K - again this won't even matter to the lame buyer of any iPhone 16GB model.

Bottom line is it's just marketing gimmick. You wait and watch - 16GB iPhone 7 will still be available come this September. It's pure margin profits for Apple they will never rid it unless they can make the same margins with a 32GB model as the base model.
 
iPhone is expensive. Everyone knows that. Don't like the 16GB option, don't buy it.

Not everyone is into pictures and video. Without those two things, a 16 GB phone is plenty.

My older iPhone 5 was a 16 gigger. It never felt cramped until I started taking vids and hording pics.
 
trifid said:
So the millions of 16gb users that watch this ad and discover/try the cool 4k video will now realize their 16gb is obscenely planned for obsolescence and will have to sell their phone, shell out $800 for new one, and waste $200-300 in the process. Brilliant, awesome job Apple for milking the userbase with planned obsolescence, investors rejoyce.

Oh and btw, the rest of the industry has already moved to 32gb, while Apple still keeps 16gb for 9 years (since 2007), even though it costs $5 to make 32gb default. But keep advertising 4k video and milking the userbase, surely Apple will be able to increase profit margins from 40% to 41% this year :)
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In 2007 16Gb was the max storage you could get. Apple has been increasing the minimum for a while now. Even the iPhone 5c had 8gb minimum.

And there are plenty of other solutions that don't include spending $800 for a new iPhone with more storage.
 
AliMacs said:
You forget about "the cloud" for storage options. Apple will always tell you you don't need local storage you can save it all on the cloud. Just pay more.

And people barely even stream 1080p - they are stuck on 720p on their iDevice as default using the YouTube iOS app. You can't even go higher than 1080p unlike most QHD android phones. Most iOS user won't even know the difference. 4K is just there because they upgraded the sensor and so it's another checklist item on the 6S so you will justify upgrading.

Most of this technological advancement is moot when it comes to an iDevice. On my S7 edge, you can record QHD using the FRONT CAMERA. You even have OIS on the front camera of an HTC M10. 4K was done back in 2013. Apple again late to the game and nothing to show for. Look at the bitrates of apple's 4K vs any android smartphone that has 4K - again this won't even matter to the lame buyer of any iPhone 16GB model.

Bottom line is it's just marketing gimmick. You wait and watch - 16GB iPhone 7 will still be available come this September. It's pure margin profits for Apple they will never rid it unless they can make the same margins with a 32GB model as the base model.
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I'm not forgetting anything. iCloud is a great solution for many things, but 4K video storage is not one of them simply due to the wireless transfer rates, without even considering coverage availability.

However, Apple has finally made the camera adapter kit compatible with the iPhone. So that's a huge step forward, but AFAIK, it's still only a one way trip from card to iPhone, not vice-versa, which is what's needed to quickly offload video filling up a 16GB iPhone when the cloud isn't available (or even if it is). The camera kit will allow an iPhone to transfer video into an iPad, so that's one solution, but not the best when working in the field. Professional photographers simply pop out the SD card, and pop in another, but I'd be OK if I could just offload to one. That's really the only thing that's missing for iOS, especially now that the iPhone supports 4K.

The problem is, it still doesn't make 16gb acceptable for use with a promoted technology, and the uninformed customer doesn't even have the benefit of a marketing disclaimer to aid them in their selection. Even if one could make up for a purchase mistake by utilizing the camera kit, it's still going to cost them an additional $29 in addition to however much additional storage they're going to invest in. And it doesn't really help on that impromptu trip to the beach unless you happen to already carry it with you.
 
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now i see it said:
iPhone is expensive. Everyone knows that. Don't like the 16GB option, don't buy it.

Not everyone is into pictures and video. Without those two things, a 16 GB phone is plenty.

My older iPhone 5 was a 16 gigger. It never felt cramped until I started taking vids and hording pics.
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What? So what am I paying $650/$750 for? A texting device? So it makes a lot of sense to spend this much on a smartphone in which videos and photos is not important. Someone at Apple needs to rethink this in 2016. 99% of iPhone buyers are buying the smartphone for two things: Camera and Gaming. That's it.

16GB is small back in 2013. It's just ludicrous in 2016. But then again like you say, iPhone is expensive and that's about it. For value it is definitely not the device to buy in 2016.
 
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gaximus said:
In 2007 16Gb was the max storage you could get. Apple has been increasing the minimum for a while now. Even the iPhone 5c had 8gb minimum.

And there are plenty of other solutions that don't include spending $800 for a new iPhone with more storage.
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The 5C was also a budget phone, so lower memory is fine on such products. What get's people bent out of shape is 16GB starting on their Flagship products.
 
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whats that touch ID combo lock in the finger print ad?? looks like they unlocked the physical lock with touch ID.
 
It blows my mind how much time and effort they put into these two minute video's. Their marketing team is astounding.
 
trifid said:
So the millions of 16gb users that watch this ad and discover/try the cool 4k video will now realize their 16gb is obscenely planned for obsolescence and will have to sell their phone, shell out $800 for new one, and waste $200-300 in the process. Brilliant, awesome job Apple for milking the userbase with planned obsolescence, investors rejoyce.
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We're talking about linear factors here... 4K video takes about 4X the space of 1080p video. Shoot 1/4 the video if you want to do it in 4K. If you have 8GB free for video on your 16GB iPhone, you'll still get more than 20 minutes of 4K video. That's useful enough for most people. If you need more time, you can set the video capture to 1080p or lower. I don't see where the 16GB iPhone becomes obsolete here.

I personally don't need more than 16GB for anything, so I'm glad it's an option. Sure, I wish all iPhones were cheaper... duh.
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nt5672 said:
Apple TV won't do 4K so why have it on your phone.
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If you're using something besides an Apple TV to play your videos?
 
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Wow, incredibly cheesy, especially the kitch onion ad...but hey that's Apple, they can certainly afford to produce cheesy ads.
 
There's another reason to film in 4K, of course, when your final medium isn't that high.

If you are filming a scene where you can't center effectively on the subject or can't move the camera around whilst filming then you have a much bigger frame to crop for your lower res film in post production resuling in better final resolution.

This is particularly useful with image stabilisation where you are going to discard edges of the video anyway.
 
FightTheFuture said:
I've never seen anyone use the fingerprint scanner on an Android phone with the same speed and efficiency as that on a year and a half old iPhone 5s... if they use it at all.
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Agreed. Honestly, because I'm a bit geeky like this, I've got fingerprint scanners on a few things besides just smartphones (like door locks for my house, and a PC aswell that supports logging in with it), but still, nothing even comes close to how smooth the TouchID of an iPhone runs. Most of the other fingerprint devices I have often take several fingerprint swipe attempts before the fingerprint gets recognized, but TouchID just recognizes the fingerprint instantaneously, and I really wish everything else ran that smooth. I think as time goes by though, hopefully other bio-metric scanner manufacturers will figure it out, and I can't wait for the day that all this becomes standard, because once you get used to it, everything else just seems, well... slow and cumbersome.


Judging by the ad in the first video shown in this post though, looks like it has alot of capabilities for third party apps, but so far it seems the App developers have been slow to implement it. I'm glad the Amazon app already has though, and some people tell me that their banking apps already support it (but none of the banks I use have gotten that far yet, even tough it has been out for a while). I guess all we can do as customers is to just keep hassling the app developers in their app review section to bring the feature out until they recognize that it's a wanted feature, or it could wind up being one of those great little inventions that sorta goes to waste, and to me that would be a mighty shame, because I really do love it.
 
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