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It's much better to delay its release rather than release it with issues.

I do wonder why so many are unhappy about the delay as most have claimed, multiple times, they don't want Apple AI on their iPhones. And will be turning it off.

Regarding Jobs... I'm reminded by his introductions of Lisa, PowerMac G4 Cube, Apple QuickTake Camera, Apple HiFi, and Apple iPod Sox.
 
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Jobs shipped MobileMe.

Leopard was also publicly delayed (twice!) by nearly a year due to the iPhone taking up more software development resources than planned.

And these aren’t even the only examples.
iOS 4 was announced on April 8, 2010, released for the iPhone on June 21… But the iPad didn’t get it until November 22.
The white iPhone four was announced in June 2010 for a July release, then again for a fall release, then an early 2011 release, until finally being released in… April 2011.
Push notifications were announced in June 2008 for a September 2008 release, never publicly delayed… But didn’t ship until June 2009.
The original Apple TV shipped a couple weeks later than expected, and was also announced under a completely different name back in September 2006. You certainly don’t see modern Apple do that, announce a product under a name they never intended to use.
Even Mac OS X only shipped after about a decade of delays and restarts, and about a year and a half later than expected, and was so bad even after all that time that they still had to ship a completely free second generation version to fix all the problems with the first generation only six months after introduction.
 
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…and yet here they are: advertising the newly released MacBook Air as „made for Apple Intelligence“. Siri and Apple Intelligence are a complete desaster at this point and I barely get anything useful out of it. I‘d totally support Apple in taking their time and then nailing it - but honestly I’ve lost faith in Apple’s software team since owning an OG HomePod. This thing has gotten worse since every update and so did iOS.
 
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What a mess! I don't really care at this point, because after a decade of terrible siri, i really have no faith it will get better. And it needs to get better by orders of magnitude, not 2x better.

I doubt the improved siri will do any better with dictation which for me always needs manual correction — or any of the other tasks it fails at miserably. The only thing it gets right for me almost always is “set a timer for 10 minutes”

I am sure people will counter with how great siri works for them, and that is great. I am happy it works for you. Maybe siri just hates my voice or i am holding it wrong.
 
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Let me correct you:
"Siri sometimes helps our users find what they need and get things kinda done quickly, and in just the past six months, we've made Siri more useless conversational, introduced new features like less correct auto-correct type to Siri and product knowledge-ish, and added an integration with ChatGPT, which we’ll dump shortly once we poach some engineers. We've also been working sleeping on a more personalized Siri, giving new and existing tech companies an advantage it more awareness of your personal context, as well as considering adding the ability to take action for you and cause more headaches within and across your apps. It's going to take us longer than we thought to deliver on these features but we wanted to make an early AI announcement to appease our board and prevent our stock from taking a lil dip. and We anticipate rolling them out some more useless features in the coming year to keep everyone happy."
 
If you are 2 years behind and have a such a voice “assistant” for 14 years (and think of ChatGpt as a miracle 2 years ago) you don’t release personal context, deep app integrations etc. within half a year
 
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Also Steve Jobs:

"As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple"
You realise those aren’t mutually exclusive quotes?

There wasn’t exactly a glut of obvious succession candidates and I’d bet a terminally-ill Jobs saw Cook as a safe bet seat-warming beancounter to keep the revenues healthy for a few years until someone else stepped up or was identified externally. It’s been 15 years…

The one I posted speaks volumes about the Apple Roadmap these past few years. Under Cook, Apple are barely skating to where the puck has been, never mind where it is now or (the ideal) where it’s going to be. And they’re roughing up the ice in the process.
 
The legend of John G. Apple finally has a proven, new manager for this group, yet will continue with John G. as the titular head to appease shareholders (not admit they screwed up the last 7 years or so).

From the link below: "Apple pays and has been paying John Giannandrea, Senior Vice President of Machine Learning and AI Strategy, millions upon millions of dollars for years. WTF of any import does he really do? WTF of any import has he really delivered? Have you used Siri lately? Yup, it’s still a steaming pile of *******."

They did bring in Kim Vorrath back in January to clean up Siri.
Vorrath has worked at Apple for decades and was directly under Scott Forstall during the development of the original versions of iOS.
So all of these delays have absolutely caused some personnel shake up.
 
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It is gonna be interesting to see how they acknowledge all this at WWDC this year lol…” so remember those awesome AI features we announced last year but we never figured out how to do it. Don’t worry this time we did! Coming in iOS 19.9.9….”
 
Really unacceptable for Apple to be promising things that aren't ready. They really wanted that AI stock bump, it seems like.
I remember the days when we would bash companies for vaporware because apple would never pre announce products.

Then we got that stupid wireless charger which never happened.

Now, Apple has been running ads for 9 months showing features, some of which don't even exist yet. Many that don't work as advertised. It’s been such a hard selling point for the new phones. It really has been something to witness. The terrible quality of apple AI and the down right misleading marketing has really shaken my faith and love for their products.

I have always defended Tim Cook, but now I wonder if maybe I was wrong. Turning a big ship like apple takes time, even if its a wrong turn. Is he really the reason the culture has changed so dramatically?
 
On one hand, I appreciate the move in order to avoid releasing something half-baked that won't perform as expected. Expectations are especially high with Siri as it is in dire need of a massive upgrade to stop being the weakest link we all make fun of.

On the other tho, they communicated so heavily on new devices having the proper hardware specs for Apple Intelligence and made that part of the sales pitch, that it is just regretful and pathetic they are not honouring their promise.
 
Unlike everyone piling in on Apple... I mean, these things take time and its important to get them right.

Two points though:

1. Dont demo stuff in WWDC that is not, 100% guaranteed to be realistically released in the forthcoming iOS before, say, January. Otherwise just wait for the following iOS release.
2. Watch out for Alexa+ - seems Amazon are poised to beat Apple to the punch if theirs is as good as they say AND will be ready before iOS19 or iOS20 or whenever Apple get round to it.
 
Honestly, I don’t expect Personal Context and On-screen Awareness to work well next year or the year after that, beyond some limited use cases. People are overly optimistic on how current LLM tech can be applied. To reliably be able to follow the intentions of the user, what’s really needed is AGI, and the path to that is still unclear.
 
It was clear, you can't go from having nothing to a fully conversational and intelligent system overnight. They have fallen victim to announcing things due to FOMO, instead of having a clear plan. At this point, Apple should focus on announcing things when they are ready and do them well.
 
Won’t stop the ubiquitous “Hey Siri…” mentions in every single Apple TV+ show.

Of course there’ll be a legal disclaimer in microscopic print at the end of any episode’s 4 minute credits that says..

*Apple Siri functions shown in this production do not represent real life performance or response times.
 
Could we see WWDC delayed?

Could we see iOS 19 etc delayed too?

Personally I would be ok with both outcomes. I’d rather have Apple focus on getting 18 right rather than having iOS 19 with barely anything in it ‘just because’.
 
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So, if you bought a new iPhone mainly to use Apple Intelligence, you just fell prey to a “bait and switch.”

They sold AI on a better Siri they really didn’t have. And, now you’re not going to get it for a least another year. Seems pretty disingenuous to me.
 
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