Apple Design Chief Jony Ive Discusses iPhone X and Apple Park in New Interview

Discussion in ' News Discussion' started by MacRumors, Nov 29, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple design chief Jony Ive recently sat down for an interview with Smithsonian Magazine, where he once again discussed his work on Apple's newest campus, Apple Park, and the latest flagship iPhone, the iPhone X.

    As he mentioned in a prior interview, Ive is excited about the design space at Apple Park because it will allow the entire design team to work together. Industrial designers, font experts, motion graphics experts, and computer interface designers will be able to come together to interact in new ways and share ideas.


    The design space will also feature several milling machines to create prototypes, which Ive believes are an integral part of the design process.
    On the subject of the iPhone X, Ive says its all-glass design and edge-to-edge display is something Apple "aspired to for years." In comparison, Ive critiqued older iPhone designs. "It now seems to me a rather disconnected component housed in an enclosure," he said of the iPhone 7 Plus.

    The rest of the interview, which also includes anecdotes on Ive's childhood and the Apple Watch, can be read over on the Smithsonian website.

    Along with his interview in Smithsonian Magazine, Ive today spoke about the future of design at the Hirshorn Museum in Washington, DC. The one-hour speaking engagement took place at 3:00 p.m. local time and appears to have covered many of the same topics that Ive spoke about in the interview.

    Ive is also a 2017 honoree of the Smithsonian's American Ingenuity Awards, designed to honor revolutionary breakthroughs in the arts and sciences, education, and social progress.

    Article Link: Apple Design Chief Jony Ive Discusses iPhone X and Apple Park in New Interview
  2. JosephAW macrumors 68020


    May 14, 2012
    Nothing about Apple and their commitment to security in iOS and MacOS.
  3. Zaft macrumors 68040


    Jun 16, 2009
    Brooklyn, NY
    Jony does know that Apple sells the 8 Plus which has the same design at the 7 Plus...
  4. Nicksd84 macrumors 6502a

    Mar 4, 2010
    Atlanta, GA
    So he agrees the 6,6S, and 7 were terrible from a function perspective with fly out of your hands aloo-minum. FINALLY!
  5. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Why would that be coming from someone that is in design? o_O
  6. nutriousmitten macrumors regular

    Feb 7, 2017
    They still sell the 7+ too.

    But people that still buy those models now are nothing more than a wallet stuck in an enclosure of skin, according to Ive.
  7. Mr. Mad Vibes macrumors member

    Mr. Mad Vibes

    Apr 1, 2008
  8. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
    I have yet to hear him say something publicly.

    He does speak words that make sentences. But he has never said anything in public—that I've heard.
  9. Kaibelf macrumors 68020


    Apr 29, 2009
    Silicon Valley, CA
    Which has zero to do with Jony or any of his professional experience, career, or expertise. Shall we also point out that he didn’t give us cooking instructions?
  10. Alexander.Of.Oz macrumors 68030


    Oct 29, 2013
    Adelaide, Australia
    I can pretty much guarantee you that photo wasn't taken using the Portrait Mode Beta feature on the flagship iPhone X! :eek:
  11. kazmac macrumors 604


    Mar 24, 2010
    On the silver scream
    Of course he's going to praise the X and now be critical of the older designs: funny how the older designs did not bother him or other Apple brass for the past few years. Money, baby.
  12. Mr. Dee macrumors 68000

    Mr. Dee

    Dec 4, 2003
    Can you imagine the many near finish prototype iPhones they make with those milling machines?
  13. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Or maybe they did, but he/they couldn't/wouldn't speak publicly about that given that there wasn't anything better that they could have at the time.
  14. Zaqfalcon macrumors 6502

    Mar 22, 2010
  15. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Ive seems to be pretty comfortable in his.
  16. WannaGoMac macrumors 68020


    Feb 11, 2007
    I disagree. You really think money drives these folks anymore? They all have hundreds of millions of dollars, they wouldnt work anymore if they were in it just for the money. Successful people usually work because they are passionate about what they do and not just for money.
  17. kazmac macrumors 604


    Mar 24, 2010
    On the silver scream
    No quibbles with you, I do not take anything Apple brass say seriously anymore. I am watching what :apple: do, not what they say. What they've done and released recently has been quite telling and unfortunate. As a long time Apple user and fan, it is a bummer.
  18. _Refurbished_ macrumors 68000


    Mar 23, 2007

    This guy is a legend, but I feel his best work is behind him. He's caught up in his own BS.
  19. kazmac macrumors 604


    Mar 24, 2010
    On the silver scream
    I'll respectfully disagree with you as the proof is in the pudding.
  20. luddx macrumors member

    Jun 10, 2009
    maybe it's time for a new guy/girl to take his place
  21. KPOM macrumors G5

    Oct 23, 2010
    Ive is the design person. Speak to Craig Federighi about the security lapse.
  22. -BigMac- macrumors 65816


    Apr 15, 2011
    Melbourne, Australia

    “The iPhone 8 Plus to Ive seems rather a disconnected component housed in an enclosure.”

    Because the 8 and 7 are same fundamental design.

    He just threw so much shade at a current product that his team designed haha wow.
  23. axual macrumors regular

    Oct 31, 2007
    Yes he does. Read the original article ... the interviewer had an 7Plus at the interview.
  24. weez999, Nov 29, 2017
    Last edited by a moderator: Dec 3, 2017

    weez999 macrumors member


    Jan 4, 2009
    Ive and all the crew are not as good as everyone is led to believe in my opinion. Apple innovation truly has died with Jobs. I went back and used my 3gs keyboard after getting raging mad and typing stuff like this: Hibdadbhowbarebyou? (b is in place of the minuscule spacebar. Then there's: hi dad, howmmmmmm doing? (m representing me trying to hit the backspace key). Point being, the keyboard isn't nearly as intelligent as the old keyboard in iOS 6 and earlier. Just go back and try and see for yourself how you could type with your eyes closed and be correct just about every time. It's just my opinion so no need to insult me because I know those are coming... be nice and tell me your personal opinion on this.
  25. JM macrumors 6502a


    Nov 23, 2014
    Exactly. Haha.

    what is different about the eight? Glass back and front? Is he embarrassed by it?

    I guess he's referring to glass back and front...

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