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Apple Design Chief Jony Ive Discusses iPhone X and Apple Park in New Interview

He will be publicly dissing the notch when it suits him. Give it time. As soon as he catches a hint of the engineers finally being able to shove the necessary tech behind the display or being able to cram it all into the existing mini bezels that circumnavigate the display now, he will find a way to diss the notch. He will do so using twenty two words more than the average joe would use, and it will come out sounding quite posh and wise. But it will be a diss. And people will go o_O.

But he will be right, as he is now, because the goal of a good and driven designer is to make his or her next great opus look inevitable, as if it didn’t take a lot of blood, sweat and tears and failed prototypes to get to the form that is deemed worthy of release. The goal is to keep the next release something that makes everything that came before, even a month before, look lesser in comparison.

The problem is, the Plus looks pretty good to plenty of people. It’s a design that has been copied by so many competitors. Yeah, the bezels look dated but the bezels were once necessary and iconic. Now the notch sort of is. Next it will be the truly all slab of glass that you know he really wants. This X design is just a step toward that goal.

He’s easy to take potshots at for a lot of reasons and he’s helmed a few odd releases, but I think he’s done some incredible work after all, and that his best days aren’t all behind him, yet.
 
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Kaibelf said:
Which has zero to do with Jony or any of his professional experience, career, or expertise. Shall we also point out that he didn’t give us cooking instructions?
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You forget that he has in charge of iOS from 2012 until Craig took over recently.
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Apple blogger said:
That's an amazing picture... kind of made me feel like, the dark knight rises..
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You mean the fat knight rises? :)
 
MacRumors said:
Ive critiqued older iPhone designs. "It now seems to me a rather disconnected component housed in an enclosure," he said of the iPhone 7 Plus.
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I'd take the metal design of my 7 Plus over the all-glass designs of this year's models. At least I can drop mine and have a better chance it won't break.
 
"um, Mr. Ives, yes, um.....i have an idea, yes...thank you, yes it is me speaking. I've been here for 15 years and I um, would offer, um, no, may I suggest that we, um; how do I say this? Um, can we add...."

"You're fired...."

And the quietest of voices is thrown from the top floor of the R&D to pavement below.....

To be a fly on the wall......
 
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KPOM said:
But metal won’t work with wireless charging. It’s all about which compromises to make.
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Of course. And I get that. Given the state of "wireless charging" today, my preference would be to have a metal phone. Now when wireless = contactless, then I might be interested.
 
They must have a crusher or two or some sort of device that can completely erase any ideas they carve out that they decide to throw away.
Otherwise raiding the Apple bins would be a pretty good way to know what they were working on.
I wonder if they have a vault where they store "ideas" that have made it as far as prototype fab.
 
Nicksd84 said:
So he agrees the 6,6S, and 7 were terrible from a function perspective with fly out of your hands aloo-minum. FINALLY!
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Jet black iPhone 7/7 Plus are still the best looking iPhone's to me. I hope they bring deep black color next fall.
 
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"I think you only really understand a material--its properties and attributes and, importantly, the opportunity the material allows--if you actually work it yourself."

Why even say that?
 
Jony Ive is nice to hear in advertising clips for Apple products with his seductive voice and self-praisings and maybe he did some good work with Mac Book Air (long ago! Years before 2010), Apple watch, Ear Pods, Air Pods and?

BUT some small SINS and some BIG remain deeper in brain:

He is guilty for the Apple LAPTOP DESASTER of the last 4 to 7 years as
1. thin, but NOT ENOUGH battery for 14 to 16 hours of continuous work on Mac Book Pro - instead you need a BIG BAG of adapters and MBP heavy beautiful with adapters or monstrous docs and car transformer :(

2. NOT ENOUGH ports for further usage of our professional equipment (thunderbolt 2, USB 3, SD-Slot, HDMI) - instead you need a BIG BAG of adapters and MBP heavy beautiful with adapters or monstrous docs... :eek:

And everybody keeps in mind the Mac Pro DISASTER: too many details about this :confused: :eek:, HE should think about HIMSELF - I hope then he feels ashamed about his boasting !

Some SMALL:
For every iPhone you need CASE to give him that shelter, Jony Ive was too idle to preserve it - i Phone X: of course these 2 surfaces of glass CRY for a prominent edge at this steel frame or you get a lifelong insurance for glass damages at these prices we have already ;) and what is about the design WITH CASES, dear Jony ?!

So, THUMB DOWN,
better he visit the Queen more often, OR,
he takes some lessons in ergonomics, because his 3 D Touch (iPhone) and Touch Bar (MBP) are NOT ERGONOMIC highlights...

Sad, he will not read this :(:)

The SMALL ones?
Mouse (lightning socket at bottom side), pencil (charging and handling), Air Pod case (without charging LED), notch (functional parts and informations should be positiones out of any active display fomat) - do we need more?

The rest of all is nothing but tactics: criticizing iPhone 7+ means same to 8+ - a running product! :D :confused:
 
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kazmac said:
Of course he's going to praise the X and now be critical of the older designs: funny how the older designs did not bother him or other Apple brass for the past few years. Money, baby.
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Respectfully, I disagree and you seem blinded more about your disapproval for Apple and letting that ultimately have you focus on everything negative versus positive. I think Apple takes great pride in their work, the craftsmanship of their devices and given their products are expensive and increasingly so, I don't have an issue paying for something if I get a quality result. There's a reason they are on top and they're the best electronic manufacturer in what they do, it's just your narrative doesn't align with theirs as it once did.
 
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It's very nice to know how to build things with lathe and milling machine. I find metal a lot more satisfying than wood, although sometimes hybrids, say aluminum and Hickory, can be nice.
However, I've never found that skill set to be much help in designing parsers, compilers or even high level Apps.
Software that's run on a glass covered platform will break when you drop the platform, no matter how much you know about milling; unless maybe you use your milling machine to mill some sort of big, ugly rubbery silicone thing to protect the edges of your beautiful but fragile whisp of dreamy cast glasswork.
Who mills glass? even Waterford crystal is cut with what amount to Mototools and carbide wheels.
 
WannaGoMac said:
I disagree. You really think money drives these folks anymore? They all have hundreds of millions of dollars, they wouldnt work anymore if they were in it just for the money. Successful people usually work because they are passionate about what they do and not just for money.
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:rolleyes:
[doublepost=1512034188][/doublepost]they really need a fresh blood on similar positions
 
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