It is addiction to public attention to the extreme, where the guy doesn't see how disconnected he's got.
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Apple Design Chief Jony Ive Discusses iPhone X and Apple Park in New Interview
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This is sad. While I understand the business's need/ desire to sell the flagship product, talking contemptuously about the flagship till now is not going to win hearts at all. If he feels that way about the product, they should not have launched it to the masses and instead should have refined it till they felt it was worthwhile. Also, this means that whatever they said about the phones so far was a lie, which also means that whatever he says about X today will also be a lie, next year he's going to vilify his beloved this year.
Such are marketing needs for Apple!
So, Jony made remarkable models of phones with protruding cameras that can’t even lay flat without a case, and was cool with it? Interesting.
After the Apple watch, how could he possibly come up with anything meaningful to say ?
On the subject of the iPhone X, Ive says its all-glass design and edge-to-edge display is something Apple "aspired to for years." In comparison, Ive critiqued older iPhone designs. "It now seems to me a rather disconnected component housed in an enclosure," he said of the iPhone 7 Plus.
This is all fine if you work to design a piece of art, like a statuette that will be glorifying somebody’s shelf. However, when you design an object that goes places, is exposed to the elements (sun, water, frost) and is interacted with hundred times a day, the glass used in iPhone X is still not up to the task. There are plenty of people complaining of the screens/backs of X being scratched under normal use (check out the forums & random drop tests). So we must put a case on it, else all of this marvellous glass object will fall into pieces, literally. Once the case is on, it becomes an integral part of the iPhone’s design, so all of these immaculate lines & smooth transitions between the elements tend to get hidden under a cheap Amazonian piece of plastic. At this point it turns into a farewell to an amazing design & hello Greenpeace!
This is all fine if you work to design a piece of art, like a statuette that will be glorifying somebody’s shelf. However, when you design an object that goes places, is exposed to the elements (sun, water, frost) and is interacted with hundred times a day, the glass used in iPhone X is still not up to the task. There are plenty of people complaining of the screens/backs of X being scratched under normal use (check out the forums & random drop tests). So we must put a case on it, else all of this marvellous glass object will fall into pieces, literally. Once the case is on, it becomes an integral part of the iPhone’s design, so all of these immaculate lines & smooth transitions between the elements tend to get hidden under a cheap Amazonian piece of plastic. At this point it turns into a farewell to an amazing design & hello Greenpeace!
Don't talk rubbish. I'm successful but I'm passionate about the money - there's no more passion than money for the people that earn it.
Exactly! None of my 2017 Apple products will plug into each other. Yet the Samsung S8 I have for testing will plug into everything.
FaceID is nonsense and hardly works and making phones out of glass is stupid. Yet they don't care.
Millionaire designers do not care about buying dongles, or replacing shattered screens. They are too far removed from their target markets to understand.
Ive needs to take a step back and think about how he and Apple used to approach problems.
If faceid hardly works, you should return your faulty unit and get it fixed. It works fine here.
Perhaps when you have has as many hardware and software issues as I have over the past four years, with this past year being among the worst years in my 21 of being a loyal Apple user you would understand why my stance has changed. I no longer believe what Apple brass say because their products now tell me what they are doing. I am critical when the products fail and the marketing speak is trumpted, and fair when they just work. Just works has not been my Apple experience, with the most recent being the loss of the pencil and touch in Procreate due to iOS11 on my months old iPP 2nd gen and having to perform multiple DFUs on it and my iPhone 7+. For the money they charge, all I want is just works. That is no longer the case.
I am grateful to learn to control my tech and not have it control me. And yes, my vision is not swell when I lift up my glasses, amazed that you knew that.
Be well and enjoy your tech.And the sooner he retires, the better off we'll all be. His hardware is pretty, but his software design is destroying Apple.
The Sir Ive mantra... : The best feature, is one that has been REMOVED!
My money is he doesn’t or doesn’t care.
He probably hasn’t seen a + device in years since he handed it off to manufacturing.
Why would the designer of future products care about a 3 year old design when there was a planned shift to a new product.
If I could only give you 1000 "thumbs up". The obsession with thinness over battery life just boggles the mind. I have NEVER heard someone say. "Oh man if the next iPhone isn't thinner I'm out". Now battery life?
So Joni lost his last bit of credibility.
But here's my hope:
the Notch - designated as the shape of Things to Come - will be the upcoming Design Statement of the Past..
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Where in the pudding is the proof? Clue “the proof of the pudding is in the eating” getit?
He should have discussed the failure of the Mac Pro, Macbook Pro and the design of the iMac and Mac mini design has been basically the same for several years now...
peak was iphone 4(s) / iphone 5s(s) and retina macbook pro design - which of course happened together with steve jobs. after that all went downhill (design wise)... not bad... but just not the same high quality.
I am confident that with all the design talent at Apple, younger than Joni, there must be soo much frustration about the lack of design innovation - as all their pilots are being rejected "somewhere" higher in the hierarchy. For instance take Marc Newson. What did he contribute/get to market in all those years ?
Some will leave the company but hopefully there is enough momentum to get that Tombstone removed.
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While being uninspired, and bland for a long time now, those of us who have expected more from the world's largest company have leveled much criticism toward them, while enduring the flame spraying from the Apple does no wrong die hards.
Finally the truth comes out about the stagnation of the last 4-5 YEARS.
Finally the truth comes out about the stagnation of the last 4-5 YEARS.
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