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My wife and I choose to donate a little different when these disasters happen. The local animal shelter where we volunteer at will get us in touch with local animal shelters in areas that need help. It isn't always people and buildings/infrastructure that need help...our furry friends are people too and need help as well!

Hear, hear!

And one can do good too when there isn’t a disaster. Indeed, not always about money.
 
Love Apple all you want, I'm not here to tarnish your love of Apple. But in 2018, $1 million dollars is nothing in the scope of disaster relief, let alone to a multinational company. Apple doesn't need to banner this size of a donation with a message from its CEO, if it only wants to spend $1 million. If I'm smart enough to be able to afford to buy a $1,000 iPhone, I'm smart enough to know when Apples is using $1 million for a PR buy.
Apple can’t do it all on their own, can they? If all the Fortune 500 companies donated $1,000,000, that would be $500 million. Maybe someone on MR forums is smart enough to figure out why this isn’t happening.

It is said, no good deed goes unpunished. But I think Apple ignores those who complain about them.
 
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Some reports have claimed that. The problem is that few companies are setup to handle large donations like they are. There may be smaller groups that could possibly put the money to better use but when they get large donations they're overwhelmed and don't have the ability to manage operations at that level. It'd be like going to your local accountant, giving him a billion dollars and expecting him to be able to manage it correctly. You need to go to a firm capable of handling such investments properly, like a large tax firm.
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How much did you donate?

2.5% annually.
 
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'You gotta spend money to make money... those good people are gonna need new phones! Iphone!' ~ Timothy Crook
 
Love Apple all you want, I'm not here to tarnish your love of Apple. But in 2018,
$1 million dollars is nothing in the scope of disaster relief, let alone to a multinational company. Apple doesn't need to banner this size of a donation with a message from its CEO, if it only wants to spend $1 million. If I'm smart enough to be able to afford to buy a $1,000 iPhone, I'm smart enough to know when Apples is using $1 million for a PR buy.

This tells me that you’ve never been at the receiving end of a large fundraiser for an important cause, either local or national.
When you raise money you do NOT care about the % you get out of the donor’s bank account. You care about the actual value you receive, and you apply it to your needs. If you need to pay for $1M worth of blankets, you do not care if Apple is giving you 100% or 0.0001% of their worth. You care about the $1M itself. Also, you do not care if the $1M comes from 100 individuals or 1. Obviously, you wish for more money, but at the end of the day you know what you need and you know what you get. That’s how it works.
You also think that $1M is nothing. Well, it’s $1M. In fundraisers even $1 is a good amount, especially if it builds over time across multiple actors. No non-profit initiative is entitled to receive a single penny by anyone. No single fundraiser is entitled to receive what it needs by any one individual.
 
I think that much is like doing you know what in the wind....

The damage will costs multiple millions at least, they can give iPhones to those in need as they lose everything.

Still a million is better then nothing and be used to help, would be good if all the big corps followed suite then it would make an impact.
 
This is the least they could do, after the last disastrous keynote. I am sure they will earn back the 1M with those 9$ headphone adapters within a few weeks.

You're free to buy your Lightning to 3.5mm jack anywhere you want or you can use the included Lightning earbuds. Many manufacturers make adapters now and some even cost less than the $9 you mention.
 
Why is everyone bashing on Apple for donating $1M???...because it's pocket change for the company, doesn't make it worth less than $1M...wouldn't it be nice to help out a good cause, BECAUSE it's not an inconvenience to do so???
 
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Most people who donate, do so without tweeting it to the whole world.

Which is too bad. This “bash the donor that mentions the donation” mentality should stop ASAP. While certainly one should feel superior, a simple “I donated $1 to this worthy cause, you can do it too.” works wonders to spread the message and remind people about a cause.
 
This tells me that you’ve never been at the receiving end of a large fundraiser for an important cause, either local or national.
When you raise money you do NOT care about the % you get out of the donor’s bank account. You care about the actual value you receive, and you apply it to your needs. If you need to pay for $1M worth of blankets, you do not care if Apple is giving you 100% or 0.0001% of their worth. You care about the $1M itself. Also, you do not care if the $1M comes from 100 individuals or 1. Obviously, you wish for more money, but at the end of the day you know what you need and you know what you get. That’s how it works.
You also think that $1M is nothing. Well, it’s $1M. In fundraisers even $1 is a good amount, especially if it builds over time across multiple actors. No non-profit initiative is entitled to receive a single penny by anyone. No single fundraiser is entitled to receive what it needs by any one individual.
You have misunderstood everything I've said. I hope this doesn't cause you too much disappointment, but I am not scoffing at $1 million. I am saying that broadcasting the donation of $1 million is shameless. Because it is not enough of a donation to warrant publicizing by the CEO of such a rich company. Apple gets more in PR from this donation than anyone else benefits. $1 million is nothing to scoff at. It's also nothing for Apple to crow about.
 
You have misunderstood everything I've said. I hope this doesn't cause you too much disappointment, but I am not scoffing at $1 million. I am saying that broadcasting the donation of $1 million is shameless. Because it is not enough of a donation to warrant publicizing by the CEO of such a rich company. Apple gets more in PR from this donation than anyone else benefits. $1 million is nothing to scoff at. It's also nothing for Apple to crow about.

See my post above to another user.
This is insane, bashing someone for spreading a simple message. And heck no, I don’t even like Tim Cook.
 
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Shoulda been $10M. Take it out of the account formerly held in Ireland. It wouldn't cost too much more by the time you account for the tax that should have been paid on it.
 
Love Apple all you want, I'm not here to tarnish your love of Apple. But in 2018, $1 million dollars is nothing in the scope of disaster relief, let alone to a multinational company. Apple doesn't need to banner this size of a donation with a message from its CEO, if it only wants to spend $1 million. If I'm smart enough to be able to afford to buy a $1,000 iPhone, I'm smart enough to know when Apples is using $1 million for a PR buy.

Please provide a list of all these other companies who have donated far more money. Then look at the list of companies who donated nothing.

Do you realize that private companies are under no requirement to donate a cent and MOST don't.

It's incredible that someone would act like $1 million is nothing just because they have more money.
 
Please provide a list of all these other companies who have donated far more money. Then look at the list of companies who donated nothing.

Do you realize that private companies are under no requirement to donate a cent and MOST don't.

It's incredible that someone would act like $1 million is nothing just because they have more money.
I replied to this type of comment a few comments above from here. $1 million is $1 million. Donate it and move on. No need to make a PR stunt out of it. A lot of companies donate and it doesn't get sent out by the CEO, but then Apple couldn't waste that donation could they.
 
You have misunderstood everything I've said. I hope this doesn't cause you too much disappointment, but I am not scoffing at $1 million. I am saying that broadcasting the donation of $1 million is shameless. Because it is not enough of a donation to warrant publicizing by the CEO of such a rich company. Apple gets more in PR from this donation than anyone else benefits. $1 million is nothing to scoff at. It's also nothing for Apple to crow about.

I'm speechless and completely dumbfounded by your logic. So I guess Lebron James shouldn't have opened up his school because he only donated a "fraction" of his overall wealth to get it started? Sorry kids, tough luck but say good-bye to your hopes and dreams as this was all just a cheap PR stunt. :(
 
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That's like someone donating a penny. Why bother?
You are right, the Red Cross should just send that money back to Apple and tell them they don't want it because Apple could have donated more. Likewise, everyone donating $10, $25 or $50 to the Red Cross could probably also donate more so the Red Cross should refuse all those donations as well (who doesn't waste more than $50 a year on coffee, beer or McDonalds?). Red Cross, just send all the money back - that will teach all those greedy donors!!!
 
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I'm speechless and completely dumbfounded by your logic. So I guess Lebron James shouldn't have opened up his school because he only donated a "fraction" of his overall wealth to get it started? Sorry kids, tough luck but say good-bye to your hopes and dreams as this was all just a cheap PR stunt. :(
Apples and oranges comparison.
 
But seriously, Apple did not have to give anything. But for that paltry donation, they shoulda kept it on the low down. When news of the act surfaces later, everyone be like "nice one mate". But virtue signalling being all the rage and that.....
 
Why can't I shake the feeling that this is like leaving a $1.00 tip on a $10,000 tab? It would be almost better if they didn't even donate.
 
Why can't I shake the feeling that this is like leaving a $1.00 tip on a $10,000 tab? It would be almost better if they didn't even donate.

But then they wouldn't be able to put out a press release patting themselves on the back, knowing that MacRumors will give it front page attention.
 
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Why can't I shake the feeling that this is like leaving a $1.00 tip on a $10,000 tab? It would be almost better if they didn't even donate.

Not at all.
This is a donation, something that is not expected, and without any service rendered in return.
Donate $1 to your local library/shelter/school/whatever, they will be grateful.
 
Why is everyone bashing on Apple for donating $1M???...because it's pocket change for the company, doesn't make it worth less than $1M...wouldn't it be nice to help out a good cause, BECAUSE it's not an inconvenience to do so???

For the same reason people make a big deal about a homeless person giving their last $20 to someone else in need. I would expect most to have more admiration and respect for that homeless person then Tim Cook or Apple considering the amount given in relation to the position they're in. But hey ONE MILLLLLLLION dollars.
 
I replied to this type of comment a few comments above from here. $1 million is $1 million. Donate it and move on. No need to make a PR stunt out of it. A lot of companies donate and it doesn't get sent out by the CEO, but then Apple couldn't waste that donation could they.
It is entirely your choice to be cynical about anyone’s intentions to donate.

To me a more positive outlook would be that if it only encourages five other companies to do the same then it would have had a great benefit to a good cause.

Live life positively :)
 
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Most people who donate, do so without tweeting it to the whole world.
If Apple didn't advertise it people would bitch and moan that Apple isn't donating at all. Something that is being overlooked here is that Apple does this all the time... This one incident is "only" one million.... But they do this routinely... They cant just go around tossing around $10 million every time there is a natural disaster..
 
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