Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Donating $1 Million to American Red Cross as Hurricane Florence Makes Landfall in North Carolina
- Thread starter MacRumors
- Start date
- Sort by reaction score
I was gonna say something... but I'm glad somebody pointed this out!
Sad, that you said this. That’s not how we treat people when they donate money to others.
I think it was a nice donation. Now let’s see the other 499 companies in the Fortune 500 donate a million each before we get critical of Apple.
It's been shown that when companies (and individuals) show generous behavior like this, it causes others to do the same. Your neighbor donates money and you feel like you should also. So there's a big benefit in Apple announcing it. They inspire many others to do the same.
It's also very likely, as they have in the past, that they'll open up donations from all of us in the App Store. You're much more likely to donate through Apple if they're made a donation than if they haven't. Without it, it would be met with a bit of a "You want me to donate but you haven't done so yourself?"
True, but everything these people do isn’t being scrutinized under public eye either (good or bad)
You do realize those "headphone adapters" contain digital to analog converters, right? They're not just wires. Also, Google just raised the price of theirs from $9 to $12.
Well, that's the socialist mindset in a nutshell isn't it.
Saw a poster today that said, "We live in a society where people use an $800 phone to check their food stamp balances."
Oh my lord! No one has mentioned the tax benefits Apple will get from this so far?
You do not understand how business works. This donation is just an expense and in this case possibly a marketing expense. Either way the money comes off of their total income. If it is me in charge it is not their money to give away, it belongs to the shareholders.
This is virtue signaling at it's WORST. Any research into the Red Cross and you'd know there's other places for this money to go.
[doublepost=1536949316][/doublepost]
And then the citations were debunked. You need to do more research. Red Cross is notorious for not giving most of their collections to the actual cause.
See that /s after their post? That means sarcasm. The poster was being sarcastic when saying that, known full well that others have already or will criticize Apple one their donation. I am almost positive that Apple has a discretionary fund set aside for things like this so that Mr. Cook can just do it when it necessary.
You are somewhat correct. For Apple it might just be one TV commercial less. The $$ now go to the Red Cross. 1 Million. But they did it. Just like somewhat "nothing" for Apple, but 1 Million for the Red Cross. I guess, they REALLY can use it at the Red Cross. Next time, they might keep it. Makes no difference. One Million less. It is not appreciated. No one will even notice it.
Come on: Just take the money. Do not be THAT grateful, but just take it and let the Red Cross do its work.
Did others do it? Jeff Bezos?
I contributed $100. Much more than 1/1,000,000 of my net worth.
It’s still a million dollars. And no Apple doesn’t have a trillion dollars in cash lying around.
It's still a measly amount for them. That's like you throwing in a quarter and everyone else giving you a pat on the back.
It's the optics.
It isn't the $1M that is in question by most … not really.
The amount is drawing criticism as it relates to Apple's ability and what it means relative to them in terms of the sacrifice.
There is little doubt it all helps in actuality.
But what they are doing is giving relatively nothing (as it pertains to their ability) and expecting positive 'feel good' recognition and PR for it … otherwise why tweet it. It's completely self-gratifying.
The amount is FAR less than they will in in interest in a single 8 hour work day.
If they had just done it and not made a 'look at me' platform out of it the benefit would still have happened.
It lacks humility.
I am kind of amazed. It's actually bad PR in action. See: thread.
Last edited:
Sending my prayers to those people man. I went through Ike in 2008 and Harvey last year. Not fun at all, man
No matter what Apple does this type of spin is indigenous to the internet. I don’t care if y’all spin apple’s donation any which way, they get my props for doing something, anything more than nothing.
Good job Tim Cook.
No, you’re not by questioning a donation.
It’s still $1M and they don’t have to do anything. Again, Apple is owned by the shareholders and we don’t want them writing blank checks to every cause. That’s not Apple’s role.
I agree it's a nice donation. I've said that. I don't agree with a rich company with a history of being PR addicts announcing such a modest donation in such a self-congratulatory way, from the CEO no less. The victims of this tragedy could use donations, but they don't need Apple white knighting such a small amount on their backs. But sure, $1 million is money.
