This is how automatic cloud backup was born, sort of. So many people were like OH MY GAWD MY PHONE WAS LOST/STOLEN/BROKEN AND I NEVER EVER BACKED IT UP EVER IN MY LIFE BECAUSE HOW DO YOU TECHNOLOGY? lol And a bunch of people still don't use the most basic and easy parts of backing up but they will get mad at Apple/Google when something happens and they lose everything. Anyway, I'm also on the 50GB plan and would rather pay for a year in advance. Maybe they like having the monthly income across all subscribers on the P/L statement for investors?