Because most people have neither the inclination nor the competence to safely store data, much less think about offsite backups or really any backups at all.
This is how automatic cloud backup was born, sort of. So many people were like OH MY GAWD MY PHONE WAS LOST/STOLEN/BROKEN AND I NEVER EVER BACKED IT UP EVER IN MY LIFE BECAUSE HOW DO YOU TECHNOLOGY? lol
And a bunch of people still don't use the most basic and easy parts of backing up but they will get mad at Apple/Google when something happens and they lose everything.
Anyway, I'm also on the 50GB plan and would rather pay for a year in advance. Maybe they like having the monthly income across all subscribers on the P/L statement for investors?