It was a mistake to increase prices on this machine. But I don't think this was about ego in any way.
I suspect the expected sales of the new MBP were modeled very carefully. Not just in number but by the type of customers who they expect to spring for it.
The company has been trying to shed the view that their machines are overpriced for a long time. Apple's best interest is to price it at the maximum that people will still feel it is a good value.
It is not a coincidence that three weeks ago IBM's vice president of IT got on stage and said
mac laptops are are actually cheaper to support than PC counterparts. iPhone sales have been declining and
enterprise is not picking up the slack fast enough.
I think Apple made a genuine mistake with pricing given a single new machine updated with no other announcements.
A more complete announcement such as iMac updates and an explanation about what is happening with Apple Displays might have given more weight to the impending MBP release.
Having the MBP announced by itself at this price, the only one with a Touchpad and unable to connect to iPhone 7 makes it feel like an alien product.
The whole release feels weird to me. It seems like the company is struggling to ship products.