Apple Drops 'Store' From Apple Store Branding

[Appleaker]

What... Next they'll be dropping the "Apple"

 

[Apple Corps]

Can't innovate anymore my ass! This is revolutionary!

You bet - we all knew Angela "the empty skirt" Ahrendts would do something magical to earn the $26,000,000 she has been paid for 2015 alone !!!

p.s. - I'm sure Sir Johnny has received a big bonus for slimming down the name as well.

/s

 

[Sefstah]

Apple The Grove? They had a meeting and all agreed this sounds good? Please focus on the Mac line and quit this nonsense already!

 

[citysnaps]

Makes sense. It's not Macy's Store, Target Store, Lowes Store, Restoration Hardware Store, K Mart Store, Barnes and Noble Store, B&H Store, etc, after all.

 

[v0lume4]

"Drop the 'the.' Just 'Facebook.' It's cleaner."

 

[Persicuta]

They just made Apple Stores thinner.

LOL

 

[Cole Slaw]

Awesome. This is why Angela gets the big bucks.

 

[kemal]

But will they continue to register "store.apple.com"? Me thinkE "YES."

 

[zhang96]

Make the name THINNER! - Jony Ive

 

[Porco]

Sounding a little more like a verb than a noun at this point.

What are you doing today?

-Oh I was thinking of going to Apple The Grove.

Oh really? I'm going to mow the lawn, then paint the fence.

 

[Gasu E.]

I am surprised "Fifth avenue" isn't a trademark by Saks. And some of the other famous location names too by other entities.

Makes sense. It's not Macy's Store, Target Store, Lowes Store, Restoration Hardware Store, K Mart Store, Barnes and Noble Store, B&H Store, etc, after all.

There is but One B&H.

 

[farmboy]

That Angela Ahrendts, wow. Finger on the pulse. Maybe add some more 1970s tree pots to freshen things up everywhere.

 

[Four oF NINE]

This seems like an odd move. It's still a store whether they call it one or not.

 

[freepomme]

The Apple Store never really felt like a regular store. I see no problem with this change catching on, it's so easy to say "I just went to Apple and got this Macbook." Or "I'm going to Apple." People already do this.

 

[Zirel]

Can't wait for Apple to open an Apple in this town...

 

[jdillings]

Pushing out numerous watch bands and dropping the "store" from Apple store.....Apple is on a roll.

 

[Mactendo]

It's a cult.

 

[ViewRoyal]

The change makes a lot of sense when you think about it (and apparently some people are not bothering to actually think about it ).

Not only is it redundant to say "Store" after "Apple" when giving a shopping location (we know that it is not an Apple head office in a shopping center, obviously!). But it is also easier to remember and say with the word "Store" removed.

If you say you are going to the Walmart or Best Buy at a particular shopping center, do you say "I'm going to the Walmart Store" or "I'm going to the Best Buy Store"? Of course you don't!

Those people who are making fun of Apple dropping the word "Store" from their shopping locations, should start using the word "Store" after every store name they go to. They will then realize how foolish they sound if they tell people they are going to the "7-11 Store" or to the "Target Store".

 

[ateslik]

Apple Big Apple

Pizza Pizza.

 

[iPunkin]

And of course, Google Maps reflects these changes before Apple Maps.

 

[44267547]

Ah, the obligatory "slow news day" post
Soon to be followed by the "how is this news?" and "Steve would never..." post

Wait...wait...don't forget 'I wish Steve were alive' or 'Can't innovate my a**.' Those seem to be popular too.

 

[blacktape242]

sounds pretentious to me.

 

[Arcus]

"Apple, the Ghetto"

 

[irevolt]

Most of the action in the place is repairing devices anyway, might as well call them Apple Repair Shop.

 

[neuropsychguy]

Why not The Apple Grove, Valley Apple Fair, Union Square Apple, Friendly Apple Center, The Apple Falls?

Some stores will be great: Apple King of Prussia, Apple Valley Plaza, Apple Queens Center, Apple Station Park, Apple Cherry Creek.