Apple Drops 'Store' From Apple Store Branding

[cn1dlm]

I guess they missed redesigning and retitling this navigation section on the bottom of the home page.

 

[Rigby]

That's what Apple is best at these days: Dropping things. Like headphone jacks, all useful ports on their ultraportable notebook, the Radio feature of iTunes Match etc. pp.

 

[44267547]

I just want everyone to hear me when I say this. This is news.

But no one can hear you though.

 

[Gasu E.]

It's not because it never was. It's just as silly as calling the Sunglass Hut the Sunglass.

Outside each Sunglass Hut location is prominently displayed the name: "Sunglass Hut". Does it actually say "Apple Store" at the entrance of each Apple Store? Typically, it's just a big , isn't it?

 

[Bubba Satori]

Can't wait for Apple to open an Apple in this town...

Or this one.

 

[2457282]

This is why they brought in Angela. This is her contribution.

 

[dave2010]

Apple the Grove

It looks like they're using a computer and word processor with a poor spelling and grammar checker.

 

[Gasu E.]

next will be just the logo, like Target

That's the way it is now, at every one I've visited.

 

[bigjohn]

Apple: The Store featuring The Grove

 

[jdillings]

Angela's contribution to the pipeline of innovation.
She should start giving interviews to explain how amazing it is.

You'll have to wait until the September event.

 

[Gasu E.]

Why not The Apple Grove, Valley Apple Fair, Union Square Apple, Friendly Apple Center, The Apple Falls?

"The Apple Falls"-- that's not far from The Tree, right?

 

[6502]

Outside each Sunglass Hut location is prominently displayed the name: "Sunglass Hut". Does it actually say "Apple Store" at the entrance of each Apple Store? Typically, it's just a big , isn't it?

It doesn't really matter if there is a sign or not; everyone knows it as the Apple Store. No one is going to say, "Hey, I'm going to Apple The Grove, see you later!". Just like no one says I'm going to Have a Coca without saying the Cola part, yes, we all know it is a cola but it just sounds ridiculous not saying the cola part.

 

[0007776]

I suppose if they have nothing else to promote, i.e., no new product, they might as well rearrange the deck chairs.

I realize that it is different people in charge of this than the people who are responsible for actually updating products, but Apple should be pushing out new products instead of giving the appearance that they have nothing productive left to do.

 

[jdillings]

Or this one.

Or

 

[Return Zero]

Not that it matters to me all that much, but I love this change. It sounds so unifying--which is the exact opposite of where their product lines are headed... #iPhone8SPlusAnniversaryEdition

 

[bbbb4b]

Kinda thought it was silly, but now makes sense.

"I have to go to Target" (not "I have to go to the Target or the Target Store")
"I have to go to Walmart" (not "I have to go to the Walmart or the Walmart Store")
"I have to go to Apple" (not "I have to go to the Apple or the Apple Store")

Branding Branding Branding.

 

[Pentium]

no matter what they want, it will stay Apple Store to many of us lol

 

[Rogifan]

Can't innovate anymore my ass! This is revolutionary!

What, the snarky comments on MacRumors?

 

[Jakexb]

Seems a little silly to me, as I prefer to refer to a physical location as a "store," but whatever floats their boat I suppose; it's no matter to me really.

It's totally a store, but doesn't mean you have to say "store".

"Best Buy Store", "Target Store", "Barnes and Noble Store"
You can call them that, but it's not really necessary.

 

[JadawinUK]

Makes a ton of sense.

1) no confusion with the App Store
2) it's no longer only a store; definitions are important
3) "Apple, the experience", vs. "Apple's commercial front-end"
4) it's shorter > more elegant

5) And Apple did it, so it must be amazing, magical and some other buzzwords, too.

 

[Rogifan]

Wow, they're taking the thinness to the next level, by making the name thinner

I suppose if they have nothing else to promote, i.e., no new product, they might as well rearrange the deck chairs.

Well it's not like Angela Ahrentds sent out a press release about this. It's just not a lot of Apple news right now and rumor sites still need clicks every day.

 

[dannys1]

Ha! I was just going to post the same thing

It's like a race for who can post the most repetitive obvious and least funny thing!

 

[McScooby]

I actually like this change. It shows the retail locations are not focused on getting people to buy more things, but to experience them. One of my favorite things about visiting Apple is walking in and not being hounded by sales people trying to get their commission. I can just wander around and experience the products how I want to and make the decision I think is best for myself.

The experience comes when u do want to buy something, then u have to chase them all over or get dumped in a random corner when picking up a repair, hopefully the experience will be less random!

 

[6502]

Kinda thought it was silly, but now makes sense.

"I have to go to Target" (not "I have to go to the Target or the Target Store")
"I have to go to Walmart" (not "I have to go to the Walmart or the Walmart Store")
"I have to go to Apple" (not "I have to go to the Apple or the Apple Store")

Branding Branding Branding.

It was never called the Target Store or the Walmart Store so it seems awkward to call them that now. To say I have to go to Apple means, to me, you're going to Cupertino. Apple has always meant the corporation while Apple Store has always meant the physical stores run by Apple. Just like if you need to go to Target corporation you would say I'm going to Target headquarters not just Target as that is assumed to mean the stores.

 

[stiligFox]

You can't trademark common words.

Tell that to the game company that trademarked the word "Sky," as well as the company that trademarked "Scrolls"